Effective Link Building - Pro SEO Boston 2011

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Effective Link Building<br />@JustinRBriggs<br />Justin Briggs<br />

Sociable Geek<br />Internet Culture<br />Sales Experience<br />Creativity<br />Ingenuity<br />Analytical Skills<br />Techn...

Stop getting links, and start earning them?<br />meh.<br />

A link builder can dominate large brands by simply outworking them.<br />

Systematic Hustle<br />

What do you need?<br />What might be done?<br />#3 Brainstorm<br />Approaches<br />#2 Competitive Analysis<br />In Theory<...

Hustle for Links<br />

Do what it takes<br />

6 Months before, I told a coworker:<br />“I’m getting links on these pages”<br />

Site wasn’t “good enough”<br />Spent six months building out blog, content, and social media.<br />

Figure out what they link to.<br />Now BUILD IT!<br />Nice, email.<br />

Does this work?<br />PA 48, DA 80<br />PA 48, DA 62<br />

Get Your Content Out<br />StumbleUpon posted content to their Facebook and Twitter<br />

Throwing mud at a wall is NOT a link building strategy.<br />

You need stellar, targeted content.<br />

But sometimes content fails.<br />And it’s embarrassing.<br />

Even if you failed, <br />you still need links.<br />

So JFDI.<br />

Recover Failed Infographic<br />Skip the social, do manual outreach.<br />Incentivize the embed. <br />Guest post:<br />Th...

Creative Contact Mining<br />Just a Stanford blog with guest posts…<br />There is no contact information.<br />Fail.<br />

Take the Time to Find the Email<br />This will give you their email.<br />

The first infographic I created was picked up by a BIG site, but they messed it up.<br />

I hunted for nearly two hours to find their personal email address.<br />“You can’t outsource giving a shit.”<br />- Tom C...

They’re now the first person I email when I’m promoting content.<br />

They get me a lot of links.<br />

Link Giver Psychology<br />

By initiating a low risk relationship, you increase the success of your link request.<br />

Incremental Commitment<br />

Blogging Contest<br />Make easy to enter (no link requirement).<br />Gave them email address.<br />They emailed in their p...

Getting the Link<br />Hi <Their Name><br />Thanks for your entry. I will pass it on to the judges.<br />Would you mind ple...

Use Zombies (just be damn creative)<br />Yes, seriously.<br />I got a link like this.<br />

So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish...

Best Alternative to a <br />Negotiated Agreement<br />

BATNA<br />No<br />Can I have link?<br />Yes<br />Can I overcome reasons?<br />Win!<br />Yes<br />No<br />What else can I ...

Improve Effectiveness<br />

Increase Link Valuation<br />Traditional Link Valuation<br /><ul><li>Anchor text

Number of outbound links

Position on page

TrustRank / PageRank

Compare to previous links

Surprising Growth<br />Rank<br />Time<br />

Use branded high value links to increase value of high leverage, lower value link building tactics.<br />

Directories? Yes, still.<br />Check homepage cache date, eliminate stale sites.<br />Check indexation of linked from page....

Ingenuity <br />

Improve Prospecting with GCSE<br />http://bit.ly/amziMz<br />

Scale Prospecting with Scrapers<br />http://bit.ly/lVY3q6<br />

Quickly Identifying Site Type<br />

Some of these aren’t very active today.<br />

Find Fresh Linkers<br />Doesn’t give date search like normal.<br />

Simple Little Hack<br />Put date parameter from regular search in linkfromdomain URL<br />

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