Visitors and Residents: useful social media in libraries

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Visitors and Residents
USEFUL SOCIAL MEDIA
in LIBRARIES

Visitors and Residents
USEFUL SOCIAL MEDIA
in LIBRARIES
#Interlend15
@ned_potter

RAISE YOUR HANDS

Keep your hand raised if you’ve heard the term
DIGITAL NATIVE
RAISE YOUR HANDS

KEEP YOUR HAND RAISED IF YOU
CONSIDER YOURSELF TO BE A
DIGITAL NATIVE

Digital Natives are:

Digital Natives are:
1) BORN AFTER 1980

Digital Natives are:
1) BORN AFTER 1980
2) INNATELY GOOD WITH
TECHNOLOGY

Digital Natives are:
1) BORN AFTER 1980
2) INNATELY GOOD WITH
TECHNOLOGY
3) NOT ACTUALLY A REAL
THING

The digital native is a
MYTHOLOGICAL BEAST

MYTHOLOGICAL BEAST
(So too is the
digital immigrant.)
The digital native is a

“There is no evidence that there is a single
new generation of young students entering
Higher Education and the terms Net ...

(Basically there are all kinds of factors that
influence how effective your use of technology
is, and your date of birth i...

As we all know, being technologically literate is
not the same as being digitally literate.

Just like
knowing how
kitchen
utensils work
isn’t the same
as being able
to cook a
really nice
meal…

DON’T LET ANYONE
TELL YOU WHAT YOU
CAN AND CAN’T DO
WITH TECHNOLOGY
BASED ON YOUR AGE

NOR SHOULD WE MAKE ANY
ASSUMPTIONS ABOUT STAFF,
STUDENTS OR OTHER USERS
BASED ON
THEIR AGE

“…the cliche, lazy generational generalizing that Digital
Natives indulges in is an imagining of a seamless present,
where...

“Visitors and Residents is a simple
way of describing the range of
ways individuals can engage with
the Web.”
DAVID WHITE

“Visitors and Residents is a simple
way of describing the range of
ways individuals can engage with
the Web.”
DAVID WHITE
...

“Visitors and Residents is a simple
way of describing the range of
ways individuals can engage with
the Web.”
DAVID WHITE
...

“It’s a continuum of ‘modes
of engagement’ not two
distinct categories..”
DAVID WHITE

“It’s a continuum of ‘modes
of engagement’ not two
distinct categories..”
DAVID WHITE

We provide information and help
for people in Visitor mode, via
the website, libguides, and the social
media platforms abo...

For people closer to the Resident mode end of
the continuum we have Facebook and Twitter

All of these platforms are flexible.
They’re multi-function according
to our student and staff needs
(and the mode they’re...

OUR YOUTUBE
CHANNEL COULD
BE FOR RESIDENTS,
BUT THE STATS
SUGGEST IT’S
PRIMARILY FOR
VISITORS
854 hours of
views – but
onl...

THAT’S ENOUGH
THEORY!
Okay.
Let’s talk specifics.

For actually engaging with
students and staff, twitter is
hard to beat. Its role is
primarily for Residents, but
by embedd...

The tone is like face-to-
face conversation. This
colloquial nature makes it
ideal for getting feedback
which isn’t extrem...

The most important thing
to remember about
twitter: it’s a conversation.
How interactive are you?

Twitonomy.com will tell
you how interactive
you’re being.
Take a print-screen this
week – then check
back in a month and
s...

DON’T GET CAUGHT UP IN THE NUMBERS;
TRACK ENGAGEMENTS

analytics.twitter.com
is brilliant for this

INSTAGRAM IS COMING!

INSTAGRAM IS COMING!
It now has 300million active users (more than
Twitter), who spend an average of 21 minutes
a day on t...

INSTAGRAM IS COMING!
Show off your buildings,
show off your stock.
Show off your
librarians! Provide
behind the
scenes acc...

INSTAGRAM IS COMING!
Or host a hashtag contest:
“Share a photo of you in the
library using the hashtag
#librarycontest to ...

INSTAGRAM IS COMING!
Above all,
make it
specific.
Ideally, each social media
platform your library runs
should perform a
p...

BLOGGING IS DEAD; LONG LIVE BLOGGING!

(Blogging used to be more Residential, with a thriving blogosphere.
That’s less the case now, but does it matter? I’d argu...

1) THEY’RE MOBILE READY

1) THEY’RE MOBILE READY
Give your users something
to read, even when they
are in the queue for the
bus

2) GOOGLE LOVES BLOGS

2) GOOGLE LOVES BLOGS
Actually that’s not quite true -
Google loves regularly updated
content. Which blogs are.
Be findabl...

3) YOU CAN HAVE LINKS FOR EVERYTHING

3) YOU CAN HAVE LINKS FOR EVERYTHING
A content-pool is not to be
sniffed at. Specific, indexed,
findable information which...

4) THEY’RE REALLY, REALLY EASY TO USE

4) THEY’RE REALLY, REALLY EASY TO USE
If you can use Word you
can basically use any of
the major blogging
platforms. Wordp...

5) YOU DON’T HAVE TO SPEND ANY MONEY

5) YOU DON’T HAVE TO SPEND ANY MONEY
You can spend money,
of course. But you don’t
have to. The free blogging
options will...

(It’s where all
the young
people are…)

Short posts, lots of
images, animated
GIFS…
Easy to ReBlog

APPEALING TO YOUTH
SUPPLEMENTING EXISTING BLOGS
SHOWCASING SOMETHING VISUAL
Reasons to

uispeccoll.tumblr.com

mechanicalcurator.tumblr.com

mechanicalcurator.tumblr.com

YIKYAK IS A COMPLETELY ANONYMOUS,
LOCATION BASED SOCIAL MEDIA PLATFORM

YIKYAK IS A COMPLETELY ANONYMOUS,
LOCATION BASED SOCIAL MEDIA PLATFORM
In many ways YikYak fits the criteria for being a
V...

YIKYAK IS A COMPLETELY ANONYMOUS,
LOCATION BASED SOCIAL MEDIA PLATFORM
In many ways YikYak fits the criteria for being a
V...

You may well decide
not to interact on
YikYak. But if you’re
an academic library,
it may be at least
worth going on
there,...

Final
CALLS TO ACTION

Fight the urge to make any kind of
assumption about the way people use
technology to find and critically evaluate
informat...

Make time to provide ways for both
Visitors and Residents to interact with
the Library on social media.

And if you hear people
using ‘digital natives’
uncritically, tell them
the Digital Native is
as real as the
Easter Bunny…

There is a blog-post to accompany
this presentation here.

ALL IMAGES COPYRIGHT FREE VIA UNSPLASH, GRATISOGRAPHY AND PIXABAY
Except the V&R Continuum courtesy of David White, and Do...

MORE ON V&RDonna Lanclos introduced me to the Visitors and Residents
theory as an alternative to thinking about Digital Na...

MORE SOCIAL MEDIA
The twitter stats packages mentioned were Twitonomy and
Analytics.
My favourite example of how libraries...

@ned_potter
ned-potter.com

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