Optimising Google's Knowledge Graph - #SMX Munich

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International Freelance SEO

Search engines have to jump on the bandwagon:

0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
North
America
South
America
Europe Asia Africa Oceania Global
Source: Statcounte...

Even more awesome !

Artificial Intelligence and Machine Learning
Algorithms and Theory
Human-Computer Interaction and Visualization
Natural La...

What happened during the past 8 years?
2007 2010 2015

From a database to search engine result pages

Now… Let’s be honest

And to be really honest…

Basic information retrieval

Basic information retrieval

Basic information retrieval

http://arxiv.org/pdf/1503.00759.pdf

http://research.google.com/pubs/pub41894.html

Four different methods to extract triples from web content
Natural Language
Processing tools
Entity recognition
Entity lin...

Researchers deal with “duplicate content” as being just one source
P1
P2P3
P4

Exploring the power of tables on the Web
https://research.google.com/tables

The papers share some insights about the factors relevant to Google Tables results
Sources of data Google uses according t...

“Extraction errors are far more prevalent than
source errors. Ignoring this distinction can
cause us to incorrectly distru...

Back to the basics for Google (and probably the other search engines too)
Links still tell something about relationships b...

Source: https://twitter.com/brentnau

Source: https://twitter.com/brentnau

One in 20 searches is health related according to Google.

Use Web based Fact
extraction, like DOM,
tables and annotated
data (Schema.org)
Text based extractors
adding more triples ...

No, Google also gives a fair chance to competitors

At that moment, notprovided.eu/jan-willem-bobbink.jpg was used as a source

Source: https://twitter.com/CyrusShepard/status/575555722529894400
This Knowledge card is triggered for the query “HDMI ca...

Google shows a number of related topics, hence:

Source: https://twitter.com/Andrew_Isidoro/status/576363205120905216

Make sure you understand

Main source still is Wikipedia, always backup your edits with sources

Add schema.org Organization markup to your official website

Add schema.org Organization markup to your official website

Add schema.org Organization markup to your official website
Find example JSON-LD at
https://developers.google.com/structur...

What about the localised Google search indices?
America
19%
?
?
?
?
?
Source: https://www.stonetemple.com/rich-answers-in-...

Contains the main subject of
the required answer
Contains the main subject of
the required answer
Within the content, the
...

Two indices, two truths?

Since not many are focusing on the getting into the Direct Answers yet, grab the positions first!

95% of the cases had increased traffic - filtered out movements within top 10 normal blue links.
Less than expected,
proba...

Be ready for the future, before tomorrow starts
Make sure you monitor everything search
engines are researching. Papers, p...

Facepalm: http://en.wikipedia.org/wiki/Facepalm
Wearables: http://www.electricfoxy.com/electricfoxy/2014/02/why-companies-...

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