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HOW TO WORK A CROWD: DEVELOPING CROWD
CAPITAL THROUGH CROWDSOURCING
Ian P. McCarthy
Beedie School of Business
Ian_mccarthy...
Based on the following
research:
Prpić, J., Shukla, P. P.,
Kietzmann, J. H., & McCarthy,
I. P. (2015). How to work a
crowd...
Traditionally the term ‘crowd’ was used
almost exclusively in the context of people
who self-organized around a common
pur...
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