2015 Trends by Havas Sports & Entertainment

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2015 TRENDS
REVIEW
CAMPAIGNS
PREDICTIONS
2015
trends predictions
2014
trends review
2014
favorite campaigns

RE-IMAGINING TODAY’S
BLOCKBUSTER THROUGH
FOREWORD
Our global trend hunters from the Havas
Sports & Entertainment network, ...

LUCIEN BOYER
President and Global CEO
Havas Sports & Entertainment
connected fans, through the multiplicity of
platforms a...

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©HavasSports&Entertainment

TRENDS
PREDICTIONS
2015
THE KEY TRENDS WE BELIEVE WILL IMPACT
THE MARKET OVER THE next year
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©HavasSports&Entertainment

Goal Control 4D cameras, traffic light
optimization systems at the Munich Allianz
Arena, Manchester City’s MatchDay app…
o...

the Password is You. THe Interface is Your Body:
BIOMETRIC MARKETING
By Rori DuBoff, HavAS MEDIA GROUP - @rduboff
With sen...

eSPORTS
WIN CROWDS
"eSports takes gaming into a whole
new realm of entertainment, community,
strategy and fandom. While th...

THE ART
“All life is an experiment. The more ex-
periments you make the better.”
Ralph Waldo Emerson
Following the theory ...

WHEN
VIRAL MEANS
GOOD
Viral isn’t the first word that comes to mind
when we think of something good:West
Nile Virus, Bird ...

MARKETING FOR PEOPLE
ASIA FOCUS:MARKETING FOR PEOPLE
ASIA FOCUS:MARKETING FOR PEOPLE
While brands have been focused on
"be...

Collaboration among stakeholders to
make events more sustainable will come
fully in to vogue in 2015.
In the first half of...

DIGITALLY SAVVY? DEBATABLE. PROFESSIONALLY CHALLENGED? DEFINITELY.
THE RISE
OF THE APPRENTICESHIP
Here’s a sobering fact. ...

KNOWLEDGE IS POWER,
GO FORTH AND DISRUPT!
The transition from a material to a
knowledge-based economy brings Makers
into t...

The contemporary man is changing ra-
pidly. His new needs are less focused on
the functional and have evolved in step
with...

EDITORIAL’S
REINVENTION
In 2015, we will start to see magazine edi-
torial become the new digital shop front
for everythin...

P C
FESTIVAL LIFEOF
Over the past decade the UK festival
scene has exploded through an incredible
600% increase in the num...

With musical tastes changing constantly,
artists are becoming increasingly more
versatile in an effort to stay relevant an...

ANYTHING ANYTIME ANYWHERE
ENTERTAINMENT CONTENT,
2014 has seen an explosion of networks
moving towards a more Over the Top...

RUSSIA
FOCUS: CHEERS
FOR BEERS
Russia has a strict policy when it comes to
alcohol advertising; since the summer of
2012 n...

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©HavasSports&Entertainment

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©HavasSports&Entertainment

20142014
LOOKING BACK,PEEKING FORWARD.
HOW our predictions played out this year
REVIEW
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©HavasSports&Entertainment

According to statista.com, the number of apps in the Apple
store in September 2014 rose from 1 million to 1.3 million
in t...

Mobile matters
for marketers
Last year, we predicted brands would allocate a chunky
piece of their budget to content marke...

One example of the booming quality of video apps this
year was Magisto, a video editing app, which quadrupled
its users to...

The global 3D printing market grew from $2.5 billion in
2013 to an estimated $3.8 billion in 2014 according to
Canalys. Al...

Football teams are beginning to understand that they
have to do more for their fans in order to continue to drive
interest...

Wearable tech has expanded to a variety of industries -
fashion, sports, health, retail, household, and automobile
industr...

Brands, supermarkets and retailers continue to innovate
with techniques to eliminate food waste. For example Goo-
gle coop...

Brands from Renault to Ikea are taking small steps into
doing business in a different and renewed way. With the
circular e...

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©HavasSports&Entertainment

enjoyment of the overall
experience & atmosphere
A fan who enjoys watching a
game even if his/her favorite
team isn’t play...

or how to find Australia’s best virtual
tennis player
In January 2014, KIA kicked off its sponsorship of the Australian Op...

or how to make the World Cup
As an official sponsor of the FIFA World Cup™, Coca-Cola wanted to
make the iconic trophy the...

or how to let fans pay with blood�
To launch Season 4 of the Walking Dead in Portugal, Fox decided to give
fans more of wh...

or how to encourage pride in the national jersey�
In 2014, French telecomms giant Orange was looking to leverage its
spons...

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or how to deck out a high school locker room�
While the eyes of the basketball world were on New Orleans for the
annual NB...

or how to transport fans onto the pitch
Manchester United (MU), the fastest growing Premier League club on
Facebook, Googl...

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or how to make a mobile telenovela
Colombia’s largest mobile network carrier Claro was looking for a way to
engage and rew...

or how even a small business can sponsor a Serie A
football team
In a time of economic crisis, which has seriously affecte...

or how to turn a life-size living room into a pinbaLL
During Milan Design Week 2014, Heineken created a gigantic pinball
t...

ImageCredit:ScreenshotfromYoutube
or how to learn to be cool like the Dutch
As part of its “Be Cool, Visit Holland” touris...

or how to experience football through the
eye oF... a�football
As part of the campaign around the official FIFA World Cup ...

or how to enjoy music anytime anywhere
With Spotify on your mobile, you can enjoy all your favorite music on the
go. Belgi...

or how to watch football without guilt during
work hours
Many football fans in Brazil hide from their boss to secretly wat...

or how to turn waiting in line into a game
Helix is the latest addition to Liseberg, Sweden’s biggest amusement park.
Bein...

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View original on YouTube

or how to feel what it’s like on the pitch�
For the upcoming Australian Rules Football season, Foxtel cable company
launch...

or how to make Paris dance
As part of its commitment to fight obesity and get people active, Coca-
Cola partnered with two...

or how to win a personalized edible trophy
Dole’s premium banana in Japan is the “Gokusen”.
As a supporting partner of the...

or how to use tradition to inspire youth...�
The unemployment rate among young people in Italy is dramatically
growing and...

Adforum: http://fr.adforum.com/
Ads of the World: http://adsoftheworld.com/
Adverblog: http://www.adverblog.com/
Advertisi...

Culture Pub: http://www.culturepub.fr
Curiosity Counts: http://curiositycounts.com/
Dark Planneur: http://www.darkplanneur...

THANK YOUTHANK YOU
FOR checking
this out!
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©HavasSports&Entertainment

Thank you for taking the time to check out
our Trends predictions for 2015 and review
of 2014 Trends. We hope that our loo...

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©HavasSports&Entertainment

To get a dose of inspiration all year long, check out our trends blog hse-inspirator.com
for our monthly selection of the ...