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CONSUMER DECISION JOURNEY IN THE DIGITAL AGE 
Alok Ranjan
BRANDS& CONSUMERSCHEMISTRY 
© Copyright OnMarketing, 2014 2 
Consumers today are accessing brands through multiple touch p...
DIGITALPURCHASINGDRIVERS 
© Copyright OnMarketing, 2014 3 
46.03% 
19.19% 
86.75% 
86.03% 
53.37% 
59.27% 
86.78% 
37.59% ...
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