SEO For Bloggers - TBEX 2014

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SEO for Bloggers
Mitch Canter
http://www.studionashvegas.com
@studionashvegas

INTRODUCTION

WHAT IS SEO?

SEO IS CHANGING

SEO -> CDO
CONTENT DISCOVERY OPTIMIZATION

Search + Social
"Focused Search" vs. "Browsing"

The "Pillars" of SEO/CDO
Research Technology
Content Promotion

Questions to Ask:

What words or phrases do people
use to describe the "focus area" of
your blog or website?

Who makes up the largest, most
relevant audience you could write
content for?

What would people search for that
your content, if they found you, would
make them a lifelong fan?

What searches that are relevant
to your content do you wish you
ranked #1 in Google for?

Overall Focus
Category
Focus
Category
Focus
Category
Focus
Category
Focus
Category
Focus

THE "TECH" BASICS

Own Your Domain
(Provides Legitimacy)
*.blogspot or *.wordpress will hinder SEO

Own Your Domain
Recommended: WordPress.org
Custom domain with WordPress.com

Fast Load Times
Good User Experience
Better indexing From Google.

Fast Load Times
http://tools.pingdom.com
http://www.webpagetest.org

No "Broken" Parts
Make sure your site is working
No broken parts or broken links

No "Broken" Parts
http://www.brokenlinkcheck.com/

Good Permalinks
Make sure links "describe" your content
www.mysite.com/all-about-wordpress/

Google Webmaster Tools
http://www.google.com/webmasters/tools

Google Webmaster Tools
Validates your site with Google
Allows you to claim ownership.
Allows you to submit a sitemap.

WordPress Plugins to
Use
WordPress SEO
https://wordpress.org/plugins/wordpress-seo/

WordPress Plugins to
Use
WordPress SEO
Provides an in-post "grader" for your content.
Provides a Sitemap to submit to ...

WordPress Plugins to
Use
W3 Total Cache
https://wordpress.org/plugins/w3-total-cache/

WordPress Plugins to
Use
W3 Total Cache
Caches the site – will speed up load times.

PROVIDING GOOD CONTENT

Makes sure your content
solves a problem.

Content is always evolving
(You can go back and tweak/edit old
content to enhance it for SEO/CDO)

Keywords vs. Context
Keywords are important
(within the context of article)

Keywords vs. Context
Don't "pad" keywords.
(However, use them in the right
places:)

Places to Use Keywords
• Headlines – 2-4 headlines
• Title – Absolute Must
• In-Body – 2% - 4%
• Alt-Text for Images –...

Revisit Old Content
Link old articles to similar new articles
Link new articles to similar old articles

Use Varied Content
Articles are good, but other media can
enhance it

Use Varied Content
Photos, Video, Audio (Podcast)
All attract a different audience.

PROMOTING YOUR CONTENT

Social is Important.

Social is
Important.

Put out great content that
other people will want to share.

Put out great content that
other people will want to share.

Ways to Promote content
• Social Networks: Twitter, Facebook,
LinkedIn
• Image Related: Pinterest
• Video: YouTube, Vi...

Guest Blogging
Write a blog post on a guest blog; link
to posts you’ve written in the past.

Questions?

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