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RESTAURANT LOYALTY 
KEY DRIVER ANALYSIS 
Coyle Hospitality Group / Oct 2014
INTRODUCTION 
THE PURPOSE OF THIS STUDY IS SIMPLE…TO ANSWER A 
QUESTION WE GET ASKED BY RESTAURATEURS EVERYDAY: 
WHAT ARE ...
WHO IS COYLE? 
BRAND COMPLIANCE 
EMOTIONAL 
MEASUREMENT 
MYSTERY SHOPPING 
MARKETING RESEARCH 
HOSPITALITY DNA
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