Global Report Shopping Tourism - UNWTO

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Global Report on
Shopping Tourism

World Tourism Organization (UNWTO)
Secretary-General: Taleb Rifai
Director-Executive Secretary of Member Relations: Carlos...

Foreword – Taleb Rifai, Secretary-General, UNWTO / 4
Special Greetings – Miguel Mirones, Chairman of the Board of Affiliat...

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4 UNWTO • AM Reports: Volume eight
Shopping is becoming an increasingly relevant component
of the tourism value chain. Sho...

Global Report on Shopping Tourism
5
As part of the UNWTO Cities project, this text offers a thorough
analysis of all the e...

6 UNWTO • AM Reports: Volume eight
This Report comes under the umbrella of the UNWTO Affiliate
Members Programme Cities Pr...

Global Report on Shopping Tourism
7
sustainable growth and differentiation. Their new focus offers
a paradigm shift away f...

8 UNWTO • AM Reports: Volume eight
1. Introduction:
The importance
of tourism as a
driver of global
economic growth
and de...

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Global Report on Shopping Tourism
9

10 UNWTO • AM Reports: Volume eight
Ranking
(2013)
Million
USD$
(billion)
Change (%)
1 China 129 +26%
2 United States 86 +...

Global Report on Shopping Tourism
11
1.2 The contribution of shopping tourism
Calculating the expenditure on shopping tour...

12 UNWTO • AM Reports: Volume eight
1.3 The emergence of shopping as a
motivator for travel
A weekend break to Germany’s C...

Global Report on Shopping Tourism
13
1.4 Defining Shopping Tourism as an
Emerging Concept
Given the relatively recent evol...

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14 UNWTO • AM Reports: Volume eight
2.Shopping:
essential to the
destination mix

Global Report on Shopping Tourism
15

16 UNWTO • AM Reports: Volume eight
1
World Tourism Organization (2007), ‘A Practical Guide to Tourism Destination Managem...

Global Report on Shopping Tourism
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Overview of the different retail areas which tourists may visit when visiting a desti...

18 UNWTO • AM Reports: Volume eight
“Tourism drives the NYC retail economy.” The link between
tourism and shopping frequen...

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Global Report on Shopping Tourism
19
logos and colors –bags, scarves, hats, coffee mugs, glasses,
tee shirts, and more. Th...

20 UNWTO • AM Reports: Volume eight
2.1 Partnerships – the key to success
Some factors in the Globe Shopper Index, such as...

Global Report on Shopping Tourism
21
A huge concentration and variety of high quality retailing in a
compact area attracts...

UNWTO • AM Reports: Volume eight
22
In recent years, Barcelona has become synonymous of
shopping tourism, earning a spot a...

23Global Report on Shopping Tourism
As well as being home to fairy tale scenes and priceless artistic
masterpieces, Venice...

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24 UNWTO • AM Reports: Volume eight
2.2 Shopping tourism: high on the agenda
for the world’s leading destinations
Accordin...

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25
Turkey
Turkey has always attracted visitors for trade. Indeed, the Grand
Bazaar in Is...

26 UNWTO • AM Reports: Volume eight
Indicators used to evaluate cities in the 2011-2012 Globe Shopper Index4
Shop
Malls & ...

Global Report on Shopping Tourism
27
Culture & climate / Sub-indicators
Attractions & UNESCO sites:
Number of Lonely Plane...

28 UNWTO • AM Reports: Volume eight
Affordability / Sub-indicators
Exchange-rate stability:
Change in value of local curre...

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Global Report on Shopping Tourism
29
www.globalblue.com
The Economist Intelligence Unit developed The Globe Shopper
Index,...

30 UNWTO • AM Reports: Volume eight
Vienna has graduated with flying colours to the top of the
premier league of internati...

Global Report on Shopping Tourism
31
This development reflects the growing interest in and
increased demand for Vienna fro...

32 UNWTO • AM Reports: Volume eight
3. Meeting the
needs of the
new shopping
tourist: Motivations
and Shopping
Behaviours ...

Global Report on Shopping Tourism
33

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34 UNWTO • AM Reports: Volume eight
3.1 Travelling and shopping the Chinese way
According to UNWTO data, in 2012 China bea...

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35
relevant and their shopping focuses on cheap luxury
items to bring back home as gifts...

UNWTO • AM Reports: Volume eight
36
Desirée Bollier, CEO,
Value Retail Plc
Lights! Camera! Action!
COMMENTARY
Value Retail...

Global Report on Shopping Tourism
37
On 1 October 2013 a new law came into force in China governing
the rights of citizens...

38 UNWTO • AM Reports: Volume eight
For centuries, Asia has been at the crossroads of trade in
spices, precious metals, fi...

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Global Report on Shopping Tourism
39
Since most first-time travellers tend to visit destinations within
their own region f...

40 UNWTO • AM Reports: Volume eight
1
Swiss Tourism Statistics, 2011
Urs Wagenseil
Lucerne University of
Applied Sciences ...

Global Report on Shopping Tourism
41
For over twenty years the Ministry of Tourism of Malaysia has
recognized the importan...

UNWTO • AM Reports: Volume eight
42
Value Retail Plc
Global shopping tourism innovator, Value Retail Plc generates
more re...

43Global Report on Shopping Tourism
¹August 2012 field survey results, Bicester Village, Boston Consulting Group
²August s...

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UNWTO • AM Reports: Volume eight
44
company Smythson, and fashion designers Temperley London
and Anya Hindmarch.
The Villa...

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45
3.2 Shopping and travelling the
Brazilian way
Due to a tax system with high levies on...

UNWTO • AM Reports: Volume eight46
Shopping Tourism in the
City of São Paulo
The city of São Paulo has a market focused ma...

Global Report on Shopping Tourism
47
2. Higher overall expenditure among
shopping tourists
Although 2013 has been a diffic...

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48
4. Accompanied visitors go shopping more
Generally tourists staying in hotels come alo...

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50 UNWTO • AM Reports: Volume eight
Since the mid-20th century Rimini, a city of 147,000 inhabitants
and part of the conur...

51Global Report on Shopping Tourism
1
Total number of Rimini visitor arrivals in 2012 (domestic and international
tourists...

UNWTO • AM Reports: Volume eight
52
Luxury goods stores have had a slow start in Australia. Despite
being one of the world...

53Global Report on Shopping Tourism
of total expenditure by visitors is on retail, with the bulk of
spending dedicated to ...

UNWTO • AM Reports: Volume eight
54
The following two graphs are displayed in Australian dollars and refer to ‘in-country ...

Global Report on Shopping Tourism
55
Average Visitor Expenditure on Shopping, FY 2012
1,200
1,000
800
Averageexpenditure($...

UNWTO • AM Reports: Volume eight
56
INNOVA TAXFREE
Shopping tourism has become one of the principle economic
drivers for t...

Global Report on Shopping Tourism
57
The system generally operates in a similar way in all
countries where legislation exi...

58 UNWTO • AM Reports: Volume eight
4. Conclusion:
Maximising
the benefits of
shopping tourism
for all stakeholders
in the...

Global Report on Shopping Tourism
59

60 UNWTO • AM Reports: Volume eight
This report has shown how increasing numbers of people are
travelling with the aim of ...

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61
Accessibility Good air connectivity, efficient tourist visa regime
Infrastructure
Dep...

62 UNWTO • AM Reports: Volume eight
UNWTO Elibrary
The UNWTO Elibrary is the largest online collection of publications and...

Global Report on Shopping Tourism
63

64 UNWTO • AM Reports: Volume eight
The Affiliate Members Programme offers a wide range of opportunities in terms of publi...

Global Report Shopping Tourism - UNWTO

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