Search For Strategy: There's more to SEO than code.

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Mike McDowell Searching for Strategy: There’s more to SEO than code.

Why should you care about SEO?

Search is the #1 online activity.

Will you be found?

<ul><li>More than 330 million searches/day </li></ul><ul><li>Most never go past page 1 </li></ul><ul><li>90% of searchers ...

Basic training.

Play by Google’s Rules: Google: 70% Yahoo: 16% Microsoft: 9% Ask: 3% Others: 2% Image by AgentGenius

<ul><li>Text </li></ul><ul><li>Titles, headlines, tags and URLs </li></ul><ul><li>Links </li></ul><ul><li>NOT images </li...

Don’t stop there.

The magic is in the strategy.

A plan of action designed to achieve a particular goal. Strategy:

Key words and phrases.

STOP thinking like you .

START thinking like them .

Which Words to Use:

<ul><li>OK to have boring headlines. </li></ul><ul><li>Which words would your clients use to try to find your products or ...

<ul><li>Google.com/trends </li></ul><ul><li>Google.com/adwords </li></ul><ul><li>Google.com/sktool </li></ul>Key Word Res...

Key Word Research Tools:

Head vs. long tail.

Head vs. Long Tail: Image by elliance.com

Head vs. Long Tail: <ul><li>High volume, high competition. </li></ul><ul><li>Less volume, less competition. </li></ul>WORD...

Which words and phrases can you “own?”

Linking Strategy: <ul><li>Mom was right. You are judged by the company you keep. </li></ul><ul><li>Who do you link to? </...

Social Media: <ul><li>Let others build links to your site. </li></ul><ul><li>Engage an audience. </li></ul><ul><li>Build a...

Give them content.

Content Strategy: <ul><li>Brainstorm 6-12 topics that include the key words or phrases you selected. </li></ul><ul><li>Pos...

Content Strategy:

Other Tips: <ul><li>Include campaign-specific key words and phrases. </li></ul><ul><li>Track. Evaluate. Adjust strategy. <...

SEO is more than code.

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