Social Media Optimization: An Easy Guide to Marketing and Distribut...

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HOW TO USE
SOCIAL MEDIA
OPTIMIZATION
CREATED BY ROHIT BHARGAVA
Best-Selling Author of Non-Obvious
O R I G I N A L I D E A ...

@ROHITBHARGAVAFOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM
ABOUT THIS PRESENTATION:
THE BACKSTORY
In2006,Ipubl...

What is Social Media Optimization?
A process of optimizing your
site/blog to be more visible
in social media searches
and ...

Why do we need it?
The Shifting Media Landscape
• Everyone is a content creator
• Technorati currently indexes nearly 60 m...

And then comes … Marketing
What we will cover today:
• How to Implement Social Media Optimization
• A Case Study of SMO
• ...

Getting Started with Implementing SMO
5 rules to consider …
1. Increase your linkability
2. Make tagging and bookmarking e...

Increase Your Linkability
Focusing on sticky content and links …
• Update your content as
often as possible
• Create stick...

Make Tagging and Bookmarking Easy
Increase your visibility with new tool …
• Use quick buttons to let people
save your blo...

Reward Inbound Links
Making it worthwhile for others to link …
• Display trackbacks, comments on your blog
automatically
•...

Help Your Content Travel
Syndicating and submitting your content …
• Syndicate your content in RSS
and provide direct link...

Encourage the Mashup
Sharing and distributing your blog …
• Choose a Creative Commons
license for your content (and
don’t ...

Using Typepad for Marketing
The Swiss Army Sidebar & Widget Marketing
Basics:
 Categories
 Blogrolls
 Recent posts
 RS...

Marketing Your Blog Posts
A Checklist for Individual Posts
Within Typepad (or other SixApart platforms):
 Send trackbacks...

Case Study: Social Media Optimization
How SMO Caught Fire …
• 5 Rules of Social Media Optimization – 08/10/06
• Added tags...

Evolution: Social Media Optimization
How SMO Has Been Updated …
• 5 New Rules of Social Media Optimization – 08/10/06
• ht...

UPDATED SLIDE - 2010
The Evolution Of Social Media Optimization
• Over the 4 years since the original post –the Internet h...

UPDATED SLIDE - 2010
Old Rule #1 – Increase Your Linkability
New Rule #1 – Create Shareable Content
Four years ago I focus...

UPDATED SLIDE - 2010
Old Rule #2 – Make Tagging & Bookmarking Easy
New Rule #2 – Make sharing easy
Following from the prev...

UPDATED SLIDE - 2010
Old Rule #3 – Reward Inbound Links
New Rule #3 – Reward Engagement
In 2006, the main thing most marke...

UPDATED SLIDE - 2010
Old Rule #4 – Help Your Content Travel
New Rule #4 – Proactively Share Content
This was the weakest o...

UPDATED SLIDE - 2010
Old Rule #5 – Encourage The Mashup
New Rule #5 – Encourage The Mashup
The last original rule of SMO i...

UPDATED SLIDE - 2014
Final Author’s Note
Despite having written hundreds of blog posts since the one introducing SMO
back ...

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HOW CAN WE HELP YOU?
CONCIERGE
MARKETING
SIGNATURE
WORKSHOPS
NON-BORING
KEYNOTES
CMOCONSULTING
AGENCYREVIEWS
STRATEGYAUD...

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