We Are Social - Future Factors 2014

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@wearesocialsg • 1We Are Social
FUTURE FACTORS 2014WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTUR...

@wearesocialsg • 2We Are Social

@wearesocialsg • 3We Are Social
THE FUTURE
BELONGS TO
THOSE WHO
IMAGINE
IT TODAY

@wearesocialsg • 4We Are Social
IMAGINATION
INSPIRATION
INNOVATION

@wearesocialsg • 5We Are Social
10 PROVOCATIONS TO
INSPIRE YOUR IMAGINATION

@wearesocialsg • 6We Are Social
#01FROM DESTINATION
TO FUNCTION

@wearesocialsg • 7We Are Social
DIGITAL CONNECTIVITY IS BECOMING
INCREASINGLY LIKE ELECTRICITY

@wearesocialsg • 8We Are Social
THE INTERNET IS NOW MORE ABOUT
FACILITATION THAN AN END DESTINATION

@wearesocialsg • 9We Are Social
THIS HAS ALREADY BEGUN…
OUR MOBILES PROBABLY
SPEND MORE TIME
ON THE INTERNET
THAN WE DO…
…...

@wearesocialsg • 10We Are Social
HOW CAN WE USE CONNECTIVITY TO
ADD DISTINCT VALUE TO PEOPLE’S LIVES?

@wearesocialsg • 11We Are Social
PLAN & DESIGN DIGITAL EXPERIENCES FOR
USEFULNESS, NOT FOR MERE DISTRACTION

@wearesocialsg • 13We Are Social
ON-GOING, EVOLVING STORYTELLING

@wearesocialsg • 14We Are Social
A CHANGING PARADIGM: FROM EFFICIENT
REPETITION TO EFFECTIVE ENGAGEMENT

@wearesocialsg • 15We Are Social
CONTENT RABBIT WARRENS: MULTI-LAYERED
EXPERIENCES ACROSS MANY PLATFORMS

@wearesocialsg • 16We Are Social
CONNECTIVITY MEANS THESE
EXPERIENCES CAN BE UBIQUITOUS

@wearesocialsg • 17We Are Social
INVOLVE THE AUDIENCE AS PROTAGONISTS,
NOT MERELY PASSIVE SPECTATORS

@wearesocialsg • 18We Are Social
BRANDS AS THE MODERN-DAY ‘MEDICI’:
CHAMPIONS OF TRULY AMAZING CONTENT
$!

@wearesocialsg • 19We Are Social
~ NOAH BRIER
“RED BULL IS A
MEDIA COMPANY
THAT MAKES MONEY
BY SELLING DRINKS
INSTEAD OF A...

@wearesocialsg • 20We Are Social
STOP ADVERTISING YOUR PRODUCTS,
AND START ‘PRODUCTISING’ YOUR ADVERTS

@wearesocialsg • 21We Are Social
#03AN END TO
EGOCENTRIC
INTERRUPTION

@wearesocialsg • 22We Are Social
THE CHOICE TO IGNORE, MOVE ON, OR
SHARE IS ONLY A MOUSE MOVEMENT AWAY

@wearesocialsg • 23We Are Social
CONTENT BUSINESS MODELS STOP
CORRUPTING THEIR CORE OFFERING

@wearesocialsg • 25We Are Social
SALES PROMOTIONS ARE REPLACED
BY UNIQUE, VALUE-ADD OFFERS

@wearesocialsg • 26We Are Social
THE CONNECTED AUDIENCE BECOMES
MARKETERS’ MEDIUM OF CHOICE

@wearesocialsg • 28We Are Social
INVEST MORE IN CREATING PRODUCTS AND
SERVICES THAT ARE WORTH TALKING ABOUT

@wearesocialsg • 29We Are Social
#04FROM LISTENING
TO LEARNING

@wearesocialsg • 30We Are Social
ORGANISATIONS MUST START USING BIG
DATA, AND STOP MERELY TALKING ABOUT IT

@wearesocialsg • 31We Are Social
THE CONNECTIONS BETWEEN DATA MATTER
MORE THAN THE INDIVIDUAL DATA POINTS

@wearesocialsg • 32We Are Social
OUR FOCUS SHOULD SHIFT FROM BROAD
DATA GATHERING TO DEEP DATA ANALYSIS

@wearesocialsg • 33We Are Social
WHAT CAN SOCIAL LISTENING TELL US?
THE THINGS PEOPLE
LOVE, AND WHY
(OR WHY NOT)
THE RATIO...

@wearesocialsg • 34We Are Social
MAKING THINGS
PEOPLE WANT
MAKING PEOPLE
WANT THINGS
VS
~ JOHN WILLSHIRE • @WILLSH!

@wearesocialsg • 35We Are Social
USE DATA TO UNDERSTAND THE FUTURE,
NOT JUST TO REPORT THE PAST

@wearesocialsg • 36We Are Social
INVEST AS MUCH IN THE INTERPRETATION
OF DATA AS YOU DO IN COLLECTING IT

@wearesocialsg • 37We Are Social
#05MEANINGFUL
MEASUREMENT

@wearesocialsg • 38We Are Social
EGO AND VANITY METRICS ARE
DIVERTING US FROM VALUE CREATION

@wearesocialsg • 39We Are Social
WE MUST MOVE FROM ENGAGEMENT AS
ATTENTION, TO INTEREST, DESIRE & ACTION
VS!

@wearesocialsg • 41We Are Social
MEASURE WHAT MATTERS,
NOT JUST WHAT FLATTERS

@wearesocialsg • 42We Are Social
#06CONNECTED
WELLBEING

@wearesocialsg • 43We Are Social
CONNECTED BODY MONITORS THAT HELP
US UNDERSTAND OUR HEALTH AND FITNESS

@wearesocialsg • 44We Are Social
THE RISE OF QUANTIFIED-SELF
PARTNERS AND CONSULTANTS

@wearesocialsg • 45We Are Social
SOCIAL MEDIA FACILITATING BLOOD AND
ORGAN DONATION, AND ‘CLINICAL’ TRIALS

@wearesocialsg • 46We Are Social
ANALYSIS OF SOCIAL ‘BIG DATA’ PREDICTS
AND IDENTIFIES THE SPREAD OF DISEASE

@wearesocialsg • 47We Are Social
CONNECTED TECHNOLOGIES MAKE DISEASE
PREVENTION EASIER AND MORE EFFECTIVE

@wearesocialsg • 48We Are Social
HOW CAN BRANDS USE CONNECTED TECH
TO HELP BUILD A HEALTHIER SOCIETY?

@wearesocialsg • 49We Are Social
#07DIGITAL
DECAY

@wearesocialsg • 50We Are Social
PEOPLE ARE INCREASINGLY WORRIED ABOUT
THE LEGACY OF THEIR DIGITAL FOOTPRINTS

@wearesocialsg • 51We Are Social
THE INCREASING POPULARITY
OF ‘VANISHING INTERACTIONS’

@wearesocialsg • 52We Are Social
THE RISE OF ANONYMOUS NETWORKS
?!

@wearesocialsg • 53We Are Social
CAN YOU ADD MORE VALUE BY NOT
COLLECTING CONSUMERS’ DATA?

@wearesocialsg • 54We Are Social
A ‘LITTLE SISTER’ APPROACH TO COUNTER
INVASIVE BIG BROTHER PHENOMENA

@wearesocialsg • 55We Are Social
#08DATA AS
INDIVIDUAL
VALUE

@wearesocialsg • 56We Are Social
A ‘LIFE OPERATING SYSTEM’: SIGN-IN ON A
FAMILIAR ECOSYSTEM ACROSS ALL DEVICES

@wearesocialsg • 57We Are Social
THE RISE OF LOCATION-BASED MEMORY
REFERENCING AND ‘LIFE HISTORY’

@wearesocialsg • 58We Are Social
PERSONAL DATA BECOMES A RESOURCE
THAT WE LICENSE FOR A FEE – A ‘DATA BANK’
$!

@wearesocialsg • 59We Are Social
OFFER PEOPLE SOMETHING OF VALUE
IN RETURN FOR THEIR PERSONAL DATA

@wearesocialsg • 60We Are Social
#09NETWORKED
ECONOMIES

@wearesocialsg • 61We Are Social
THE POWER OF ‘NETWORK KNOWLEDGE’
AND THE RISE OF DISCOVERY ENGINES

@wearesocialsg • 62We Are Social
THE DEMOCRATISATION OF EDUCATION
AND ‘LEARNING AS A CONSEQUENCE’

@wearesocialsg • 63We Are Social
FROM SHOPPING TO
PERSONAL PROCUREMENT

@wearesocialsg • 64We Are Social
THE ‘COMMUNICONOMY’: A RECIPROCAL
UNION OF CONNECTED INDIVIDUALS

@wearesocialsg • 65We Are Social
P2P COLLABORATIVE CONSUMPTION
SHARE AND BORROW A
VARIETY OF ITEMS WITH
NEIGHBOURS AND
FRI...

@wearesocialsg • 66We Are Social
BRANDS HARNESS VALUE THROUGH SHARED
ACCESS, NOT JUST FROM ONE-OFF SALES

@wearesocialsg • 67We Are Social
DESIGN AND BUILD FOR LONGER-TERM,
SHARABLE VALUE, NOT SHORT-TERM SALES

@wearesocialsg • 68We Are Social
#10CURRENCIES FOR
A CONNECTED AGE

@wearesocialsg • 69We Are Social
THE FORM AND FUNCTION OF MONEY IS
CHANGING IN THE CONNECTED ECONOMY

@wearesocialsg • 70We Are Social
PAYMENT MADE FOR MOBILE,
INSTEAD OF MOBILE PAYMENT
$!

@wearesocialsg • 71We Are Social
PEER-TO-PEER FINANCING

@wearesocialsg • 72We Are Social
THE EMERGENCE OF A WIDELY USED,
NON-SOVEREIGN DIGITAL CURRENCY
e

@wearesocialsg • 73We Are Social
MONEY COULD BE REPLACED ALTOGETHER
BY NEW BARTER FOR THE CONNECTED AGE

@wearesocialsg • 74We Are Social
REDEFINE WHAT SUCCESS MEANS:
ACCUMULATION OF WEALTH vs. REAL VALUE

@wearesocialsg • 75We Are Social
EXPLORE ALTERNATIVE APPROACHES TO
DELIVERING ENDURING VALUE EXCHANGE

@wearesocialsg • 77We Are Social
#BONUS
CHANGE AS A CHOICE

@wearesocialsg • 78We Are Social
THE FUTURE
BELONGS TO
THOSE WHO
IMAGINE
IT TODAY

@wearesocialsg • 79We Are Social
WHAT ARE YOU GOING TO
DO TO DRIVE CHANGE?

@wearesocialsg • 80We Are Social
GET INVOLVED IN MAKING THE FUTURE:
SHARE, COLLABORATE, AND ACT

@wearesocialsg • 81We Are Social
THE FUTURE
BELONGS TO
THOSE WHO
DEFINE
IT TODAY

wearesocial.sg • @wearesocialsg • 250We Are Social
FIND OUT MORE AT
WEARESOCIAL.SG

Making Friends & Inﬂuencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LIST...

Making Friends & Inﬂuencing People • 46We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
...

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