Social media in healthcare report 2014

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January 2014
Engaging patients
through social media
Is healthcare ready for empowered
and digitally demanding patients?

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Find out more
If you want ...

Contents
EXECUTIVE SUMMARY��
An Introduction to the new digital healthcare...

1
Executive summary
The transformation of information gathering and the emergence of the engaged patient has
demonstrated ...

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2
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
2
Engaging patients thro...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
An Introduction to the new...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
4An Introduction to the ne...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
5An Introduction to the ne...

6
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
6
The importance of age ...

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Regulators and social media in the healthcare sector 7
Regulators and social media in the
healthcare sector
Heterogeneous ...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Regulators and social medi...

Pharmaceutical companies : slow to embrace social media 9
Pharmaceutical companies:
slow to embrace social media
Pharmaceu...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Pharmaceutical companies :...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Pharmaceutical companies :...

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12
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
12Pharmaceutical compan...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
13Pharmaceutical companies...

Healthcare Professionals and the Use of Social Media 14
Healthcare professionals and the
use of social media
Social media ...

Healthcare Professionals and the Use of Social Media 15
Hospitals and provider organizations are an important online stake...

The use of Wikipedia in Healthcare 16
The use of Wikipedia in healthcare
Wikipedia is the leading single source of healthc...

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The use of Wikipedia in Healthcare 17
In addition to patients utilizing Wikipedia as a source of healthcare information, n...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
The use of Wikipedia in He...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
The use of Wikipedia in He...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
The use of Wikipedia in He...

21
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Insomnia had a total of...

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22
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
The use of Wikipedia in...

23
Curation of Wikipedia pages
Given the importance of Wikipedia for healthcare topics, it is useful to understand the edi...

The use of Wikipedia in Healthcare 24
Because of the importance of Wikipedia as an initial source of information it is imp...

25
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
25
In the current envir...

Measures for Social Media Engagement 26
Measures for social media engagement
Metrics that track social media reach, releva...

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Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Measures for Social Media ...

28
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Measures for Social Med...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Measures for Social Media ...

Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Measures for Social Media ...

Call to action 31
Call to action
Advancing social media to center stage in healthcare and the use of medicines will requi...

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Call to action 32
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
• • The ...

33
Conclusion
With the increase in availability of information, changes in the way people communicate
and a general incre...

PROOF6B-15January2014
34
Methodology
Wikipedia analysis
With the aid of IMS Health disease definition methodology, based ...

Methodology 35
To define the indices, individual attributes have been assigned to the respective indices and
weighted acco...

36
chapter title
APPENDIX
IMS Health Social Media Engagement Index data
Facebook
Comments per
Post
Likes
per Post
Shares p...

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37
chapter title
APPENDIX
Twitter
Retweets
per Tweet
Replies of
Company per Tweets
Favorites
per Tweet
Abbvie 3.5 0.0 0.6
...

38
chapter title
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
APPENDIX
...

39
1 Manhattanresearch.com. New Study Shows 72 Percent of European
Online Consumers are Social Health Users - Manhattan R...

40
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
Authors
Murray Aitken
E...

41
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
AUTHORS
Daniel Rosen
An...

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42
Engaging patients through social media. Report by the IMS Institute for Healthcare Informatics.
About the Institute
The...

43about the institute
Research Agenda
The research agenda for the Institute
centers on five areas considered vital to the
...

IMS Institute for Healthcare Informatics, 11 Waterview Boulevard, Parsippany, NJ 07054 USA
info@theimsinstitute.org www.th...

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