Marketing Mad Libs: Expert Edition

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MARKETING !
Mad
Libs:

EXPERT EDITION

MARKETING
is serious business.

We spend tons of TIME
pouring over data, trends,
newsfeeds, and content.

with
So, we decided to play
marketing
to share their savvy
advice while having

So, we decided to play Mad libs with
marketing experts to share their savvy
advice while having FUN.

Analysts, inﬂuencers, thought leaders, and top-notch
experts ﬁlled in the blanks on key trends marketers
should stay on to...

The Biggest mistake
most companies make when choosing
a marketing automation vendor is choosing
the tool before ‘the house...

I believe in content marketing because
without content, you don't have ANY marketing at all.
Not paid, not owned, not earn...

The most underrated marketing strategy today
is one where in fact a customer experience strategy
sets the marketing strate...

Attention mark
eters:

stop trying to pimp yo
ur
services. Nobody care products and
s.
the content that your bu Instead cr...

Over the next year, I want to see more crowd sourcing
in marketing because they are already crowd funding, crowdmaking pro...

If I were hiring a new marketer
tomorrow, the number one trait I would look for is
a passion for storytelling and using da...

The most underrated marketing trend
right now is what we call content sourcing
where we take existing client content and
g...

The businesses that do the best at breaking
through social media noise
are the ones that deliberately prioritize

cont...

If I became CMO of a Fortune
500 company tomorrow, the ﬁrst
marketing tactics I’d get rid of
would be cold calling and
mar...

marketing analytics

If I could give marketers everywhere one
tip on evaluating and using marketing
analytics, it would...

The biggest misconception
that B2B marketers have is that
B2B does not work on social
media. But in fact, there is no
such...

The four key ingredients to creating valuable content are:
• 
• 
• 
• 

Interviewing your buyers to ﬁnd out what makes the...

In the larger social media landscape, Google+ is
probably the most ambiguous. It's interesting, as while
many marketers tr...

Attention

marketers:

Stop trying to be amazing,

and start being useful.
Jay Baer, Best-Selling Author & Keynote Spea...

Over the next year, I want to see more attention placed on technology
roadmaps in B2B marketing because historically marke...

If I were hiring a new marketer tomorrow,
the number one trait I’d look for is the
ability to GSD*. It doesn’t matter if y...

Google+ is the American West - a new frontier.
There aren't many people out there yet and there's so much potential, but m...

The four key ingredients to
creating valuable content are:
Proper Targeting
Customer Education
Manageable Length
Accessibi...

NOW IT’S YOUR TURN!
Take a moment to tweet at HubSpot to
share how you would ﬁll in these blanks
and thank our experts for...

Marketing Mad Libs: Expert Edition

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