Questions to ask when creating a social media marketing strategy

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10 questions to ask yourself while creating a
social media marketing strategy.
Shana Bull (Ray)
@sharayray
Sonoma Valley C...

About me.
Marketer who has been consulting with wine, food
& tech brands.

Why should you
create
a strategy?

Let me answer this one…

Who is your target
audience?
Before you can come up with
messaging, images, or goals you need to know who you're
trying to...

Who is your
competition?
Do some research on what
your competition is doing in the
digital media space.

Can you define
what you do in 140
characters?
You need to know your
narrative statement in the most
basic terms.
Make sure...

What are your
ultimate goals?
Write down your goals (overall),
and specific objectives that you
want to accomplish.

Where are your
customers?
You don't have to be
everywhere online, just where
your customers are.

Do you have a
marketing budget?
Knowing what you can afford to
put towards marketing will help.
If you don't have a market...

What tactics are
you going to use?
Remember to add a timeline,
person responsible and due
date for each of these tactics.

How are you going
to create content?
Planning ahead makes sure you
hit your goals for content
creation.

How will you
measure?
The only way to know if your
marketing efforts are working is
to measure.

“Lots of people have ideas, and
without a plan to bring your idea to
fruition, your idea will stay just an
idea.”
~ Shana ...

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