See How Human Media and Web Real-Time Communication Will Change SEO

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Human Media & Web Real-Time
Communication
See how the two will change SEO

Steve Jobs
Some people say, “Give the customers what they want.”
But that‟s not my approach. Our job is to figure out
what...

Human Media & Web Real-Time
Communication (WebRTC)
• They’re live & alive
– “Potentially, WebRTC and HTML5 could enable th...

#Human Media
• New social media layer
– Will change the landscape of human interaction.
– Both offline & online.

• Allows...

Veterans Virtual Tours
Veterans Virtual Tours to See Memorials via Google+ Hangouts

VA Loan Live - Live every Thursday at Noon
VA Loan Live - VA Loan Q&A with Casey Martin

Google Plus & SEO Hangout
Google Plus and SEO Hangout with Sarah Hill, Matt Polsky & Kaye Putnam

#Web Real-Time Communication

• Not too sci-fi
• Like Skype, FaceTime&Hangouts
– Except no one owns it.
– Only need browse...

See-commerce
• Can you see me now?
• People want to see & hear
whom they’re talking with
• Be face-to-face with leads
befo...

Current Situation
• VA loan process
– Internet, phones, fax machines, snail mail.
– A singing telegram for the seventh cal...

Telegram includes a full baritone

Future Solution
• Loan process through Human media & WebRTC
– Relevance through speed For The Win.
• Invites us to homes f...

SE(E)O
• Human media & WebRTC are organic
– Hear & see what they’re wanting, not what they want.
• Improves & enhances rel...

SE(E)O
• Listening is a two-way street
– We’re increasing interaction & engagement
between both of us.
• More relevant que...

SE(E)O
• Sustainable content creation
– Talking with us can grow evergreen content through
multiple channels.
– Richer det...

Content Creation
• Human media & WebRTC
– Most organic outlets because content can grow
without stopping.
• Call centers o...

Content Creation
• Human media & WebRTC
– Only outlets nuanced to each & every lead.
• Give content when needed, bringing ...

Link Building
• Great content > more content
– Great content brings better relationships.
– Stays current with text, link ...

Home Bringing Process

Home Bringing Process
• Bring the home loan process to them
– Netflix brings movies to homes.
– How can we bring homes to ...

Military Communication
• Technological evolution and speed
– Military helped launch the Internet.
– GI Bill, Interstate & ...

Military Communication
• Speed & efficiency
– Can lead to higher trust & excitement.
– Can lead more veterans into homes.
...

Conversions = Holy Grail
• Human media & WebRTC can help bring
higher conversions
– Relevancy & efficiency can decrease ex...

Conversions = Holy Grail
• Bringing higher conversions improves our
advantages
• Increases competition for leads
– Allows ...

Concerns
• Technical
– May lack resources & capabilities for everyone.
• Our computer monitors aren’t equipped with
webcam...

Concerns
• Potential for more spam leads
– If lead is further down conversion funnel, human
media & WebRTC could lower spa...

Seeing Veteran United’s Future
• Fast eat the Slow, not the Big eat the Small
– Faster than the Rich getting richer.
– Out...

Resources
1. Sarah Hill, The Birth Of Human Media
2. Sarah Hill, Matt Polsky & Kaye Putnam,
Google Plus and SEO Hangout
3....

Thank you!

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