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OCTOBER

2 4, 2 0 1 3

Data Management
Platforms—Using Big Data
to Power Marketing
Performance

Lauren T. Fisher
Analyst

...
What’s in store:

Data: a challenge and a solution
Defining Big Data and Data Management
Platform (DMP)
DMP’s role in the ...
The majority of US marketers recognize
the value of data
A February 2012 survey from Columbia Business School
and the New ...
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