Beyond Emails: Multi-Channel Marketing with App Notifications, Dyna...

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24 January 2025 - Housekeeping Slides

Adobe Marketo Engage User Group House Rules
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https://summit.adobe.com/na/agenda/

Beyond Emails: Multi-Channel Marketing with App
Notifications, Dynamic Chat, and Messaging Apps
Pierre Flovie
Panelist
Dig...

Introduction: Why apps popular?

Introduction: Growing popularity of mobile apps, messaging apps,
and chat support
Number of mobile
phone messaging app
use...

The World of Mobile Messaging
44%
Garnering over 51 million downloads a month, WhatsApp is the most popular mobile
messagi...

Introduction: Growing popularity of mobile apps, messaging apps,
and chat support
Most popular global
mobile messenger
app...

https://sensortower.com/blog/2024-q1-uniﬁed-top-5-communication%20apps-units-europe-6070aae1241bc16eb81f5bab
Top 5 Communi...

https://engage.sinch.com/blog/most-popular-messaging-apps-in-the-world/
The four leading social apps in Asia and the
Pacif...

Benefits & Costs

Benefits and Costs - Learn about the
advantages and the associated costs
Requires Additional
Licences to integrate
with Ap...

Why do you need notifications?
Intended outcome /
Goal
Actions could be:
1. Demo appointment
2. Trial via app
3. Download ...

Notification examples
https://sendbird.com/blog/push-notification-examples
● Informational notiﬁcations
● Reminder notiﬁca...

How to do reporting in Marketo - App Notifications
https://experienceleague.adobe.com/en/do
cs/marketo/using/product-docs/...

Planning & Setup Stage
Dynamic Chat

Why do you need it?
Business Needs/
Goal
Reduce operational costs
Use FAQ to reduce call hotlines
Gather customer insights...

Examples
https://ielts.idp.com/philippines
https://www.idp.com/indonesia/

How to do reporting in Marketo - Dynamic Chat
https://experienceleague.adobe.com/en/docs/marketo/using/product-docs
/deman...

Planning & Setup Stage
Messaging Applications

Social Messaging Apps

Social Messaging Apps
Benefits of Integration
1. Enhanced Personalisation: Enable tailored messaging and engagement for le...

How to connect Marketo with messaging Apps?
iPaaS
Social Messaging Apps

How to connect Marketo with messaging Apps?
iPaaS
Social Messaging Apps
integration Platform as a Service
● TimelinesAI
● ...

How to connect Marketo with messaging Apps?
Social Messaging Apps
Custom API Integration
● Twilio
● Vonage
● Make (formerl...

Connecting Marketo with messaging Apps?
Social Messaging Apps
Third-Party Platforms:
● TimelinesAI: Connect WhatsApp to Ma...

How to connect Marketo with any Social Apps?
iPaaS
Marketo Webhook
Some integration will require you to set up a webhook
+...

Planning for Integration
Segment your Audience:
It’s essential to segment your audience based on how they
interact with yo...

Key Considerations for an Integration
● WhatsApp Business Account: Create an account early in the integration process, spe...

Set up stage with Zapier & WhatsApp
Standard integration
● No Webhook
● No code
● Create an API user and assign a User rol...

Connect Marketo with Whatsapp? No Webhook
Marketo and Zapier allow a
very simple
Integration to send messages
from
Marketo...

Whatsapp message customisation
Current WhatsApp templates
To create custom templates, contact Zapier support.
Social Messa...

Customer Engagement via WhatsApp and Marketo
Scenario: A potential lead fills out a form on your website to receive a demo...

Reporting
To track and report WhatsApp interactions, you’ll need to create custom fields in Marketo.
These fields will sto...

Screenshot references

Q & A

Check Lists & Resources

Final checks
❏ TEST, TEST, TEST!
❏ Live test as a user
❏ UTM links are correct and tracking
❏ Images are of correct size, ...

Tips
❏ WhatsApp
❏ Business account and verified user
❏ Replies to WhatsApp - where does it
go?
❏ Check webhooks
❏ Set up t...

Planning & Set up Checklist - App Notifications
❏ Understand your current mobile applications usage stats & content refres...

Planning & SetUp Checklist - Dynamic Chat
❏ Decide what are the key objectives for using chat on the website
❏ Gain insigh...

Lead Nurturing and Customer Engagement via WhatsApp and Marketo
Scenario: A potential lead fills out a form on your websit...

Lead Nurturing and Customer Engagement via WhatsApp and Marketo
Scenario: A potential lead fills out a form on your websit...

Appendix

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