The Future of Business Models #FutureOf

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COLLABORATIVE ECONOMY
The Future of the Business Model
By Jeremiah Owyang, Chief Catalyst

COLLABORATIVE ECONOMY
Question: How can brands be resilient during times of
great change?

COLLABORATIVE ECONOMY
1. How have business models been
disrupted?
2. What are the changes companies
must make?
3. Which br...

COLLABORATIVE ECONOMY
BUSINESS IS CHANGING

COLLABORATIVE ECONOMY
DISRUPTION HAS BEGUN
Do you remember when Social Media meant that sharing ideas
disrupted the media ...

COLLABORATIVE ECONOMY
DISRUPTION CONTINUES
The next phase of sharing is taking place in the physical realm.
People are sha...

COLLABORATIVE ECONOMY
ECONOMIC UNCERTAINTY GIVES US PAUSE
Governments and businesses struggle to find a clear economic pat...

COLLABORATIVE ECONOMY
TECHNOLOGY POWERS PEOPLE TO BE SELF-EMPOWERED
New startups are using powerful social data, mobile ap...

COLLABORATIVE ECONOMY
PEOPLE ARE BECOMING LIKE COMPANIES –
BYPASSING TRADITIONAL CORPORATE MODELS
A COLLABORATIVE ECONOMY
...

COLLABORATIVE ECONOMY
EVEN “OCCUPY” HAS A BUSINESS MODEL
These new sharing startups enable people to get what they need
fr...

COLLABORATIVE ECONOMY
BIG COMPANIES ARE SLOW TO CHANGE,
LEAVING THEM VULNERABLE

COLLABORATIVE ECONOMY
NEW MARKET DESIRES
CHANGE BUSINESS METHODS

COLLABORATIVE ECONOMY
THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow d...

COLLABORATIVE ECONOMY
Deloitte studies show that “Millennials” seek companies
that have a purpose and social mission beyon...

COLLABORATIVE ECONOMY
Sharing startups, like Airbnb, Uber (funding over $260m by Google),
Google Shopping Express and Post...

COLLABORATIVE ECONOMY
People can now make and customize their own goods using
Shapeways 3D-Printing service. CustomMade is...

COLLABORATIVE ECONOMY
Location-based apps and mobile devices empower local delivery on-
demand. Uber, Google, eBay, Walmar...

COLLABORATIVE ECONOMY
People are consuming less. Instead, they are using marketplaces to
re-use and recycle. Those that ca...

COLLABORATIVE ECONOMY
The people have become like a company, getting what they need
from each other and bypassing ineffici...

COLLABORATIVE ECONOMY
WHAT COMPANIES ARE
LEADING THE CHARGE?

COLLABORATIVE ECONOMY
THESE BRANDS THAT
ENABLE SHARED VALUE:

COLLABORATIVE ECONOMY
PURPOSEFUL BRANDS PROVIDE SHARED VALUE
Millennials (and beyond) want companies to have a purpose.
Co...

COLLABORATIVE ECONOMY
GIVE PEOPLE PURPOSE
Toyota 100 Cars for Good Program –
The program awards 100 vehicles to 100 deserv...

COLLABORATIVE ECONOMY
MISSION-DRIVEN FUELS SOCIAL ADVOCACY
Pepsi Good is a community of people who have a purpose.

COLLABORATIVE ECONOMY
ENABLE THE CROWD TO CONTRIBUTE
The crowd chooses how funds are distributed to non-profits in
this ex...

COLLABORATIVE ECONOMY
ENABLE THE CROWD TO CONTRIBUTE
GE partners with Quirky for crowd innovation.

COLLABORATIVE ECONOMY
CROWD FUNDING MEANS SHARED RESULTS
– THE HIGHEST STATE OF LOYALTY
U-Notes are sold in increments of ...

COLLABORATIVE ECONOMY
PRODUCTS FOR RENT – NOT JUST FOR SALE
People can rent cars from BMW with the DriveNow program,
inste...

COLLABORATIVE ECONOMY
EXPERIENCES ON-DEMAND
FUEL NEW BUSINESS MODELS
W Hotel and DesksNearMe partner for on-demand workspa...

COLLABORATIVE ECONOMY
GENTLY WORN MARKETPLACES TAP MOVEMENT
Patagonia partners with eBay to encourage
second-hand usage of...

COLLABORATIVE ECONOMY
LOCATION-BASED TECHNOLOGY
ENABLES SHARING
RelayRide enables people to share privately owned cards, u...

COLLABORATIVE ECONOMY
NBC SPONSORS GIFT ECONOMY
Yerdle.com is a place where thousands of people give and
obtain things for...

COLLABORATIVE ECONOMY
REAL TIME DELIVERY FROM LOCAL MERCHANTS
Google Shopping Express provides local delivery from merchan...

COLLABORATIVE ECONOMY
RETAILERS PARTNER WITH ETSY “MAKERS”
Etsy and West Elm have partnered to discover emerging artists.

COLLABORATIVE ECONOMY
MAKERS EXPAND PRODUCT EXPERIENCE
A community of Makers from CustomMade has partnered with
Lincoln Mo...

COLLABORATIVE ECONOMY
CROWDS ARE BECOMING LIKE COMPANIES
Co-funding new products like Kickstarter.

COLLABORATIVE ECONOMY
NIKE CO-OPS PRODUCT DESIGN WITH CROWD
Nike offers co-design products, allowing you to customize the ...

COLLABORATIVE ECONOMY
BRANDS ENABLE 3D PRINTING FOR MASS
PERSONALIZATION
Nokia offers 3D files, enabling custom cases to b...

COLLABORATIVE ECONOMY
THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow d...

COLLABORATIVE ECONOMY
Companies that meet these
new market needs, become
Resilient Brands
They are: innovative, agile,
emp...

COLLABORATIVE ECONOMY
• The market seeks purposeful brands,
local, personalized, on-demand models.
• The crowd is becoming...

COLLABORATIVE ECONOMY
Takeaway: Brands achieve Resiliency by collaborating
with the empowered people for shared value.

COLLABORATIVE ECONOMY
Crowd Companies
Empowered People & Resilient Brands
for Shared Value
Jeremiah Owyang
Chief Catalyst,...

COLLABORATIVE ECONOMY

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