SharingEconomy: The Buzzword of the Moment

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Economy
#Sharing
(and real promises behind a collaborative and shared economy)
the buzzword of the moment
Simone Cicero
me...

Founder
Blogger and Editor
Core Member
Event Chairman
Int.l Branches Chair

future is

a bit of history

picture credits: Seagle

1983 1991

2001

2006
Digging deep into
the promises of
Internet mediated
mass collaboration

2007
Anticipating much of
the new approaches to
consumption and
ownership

2008
picture credits: Cidsoe

picture credits: Images Money

2009“challenged the
conventional wisdom
that common property
is poorly managed and
should be either
regulated by central
a...

In the meantime: Social Networks

Chris Anderson

2010
First to explain the
collaborative
consumption trend
in details

Getting mainstream in business thinking

OuiShare Fest, 2nd-4th May
A grassroot, emerging stewardship movement
picture credits: stefanoborghi.com

main
motivations3

From Altimeter’s The Collaborative Economy
http://www.altimetergroup.com/research/reports/collaborative-economy

A rising friction
between capital
and society

Disownership

Pervasive
Internet

Keynote 2012
“We're just increasing our
humanness and our ability to
connect with each other, regardless
of geography”
Amb...

“you cannot ignore the growth of social media,
which will be ruthless to businesses that are
judged to be making the world...

Rational Benefits
1. Financial – saves me money
2. Environmental – is good for the environment
3. Lifestyle – provides me ...

Source: Campbell Mithun research
Emotional Benefits
1. Generosity – I can help myself and others
2. Community – I'm valued...

fundamental
aspects4

consumption

“collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities a...

“collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities a...

“The new status symbol isn’t
what you own - it’s what you’re
smart enough not to own.”

Airbnb
Rent a Room renting

Airbnb.com
11/10/2013
2008

11/10/2013
2010

11/10/2013
2012

“Earn up to $1000 a month renting your car
We pre-screen all drivers and provide $1 million insurance on every rental.
You...

EatWith
Cook for strangers (and meet) sharing

SwapClub (Italy)
Swat stuff
swapping

Production

Production
Knowledge and
information
Finance
and
Capital
Work and
infrastructures
Design
Organizations

Task Rabbit
Particles of work
Work

Local Motors
A distributed car manufacturer: customer/user
participates to the design and build phase
(people actually bui...

Coworking (Turin Toolbox)
A shared office with shared creation contexts
Infrastructures &
contexts

Infrastructures &
contexts

Techshops
Uno spazio di lavoro condiviso per creatività,
artigianato, meccanica, elettronica

Knowledge

Information

Knowledge
and tools

Knowledge
and tools

Knowledge
and tools

Organizations

FinanziamentoCapital

Finanziamento
Financial
Tools

Produzione
=
Conoscenza
Organizzazio
ni
Finanza
A general trend: exponential growth (network effects)

differences

common
aspects2

Disintermediation (p2p)

Efficiency

Unused Resources

Don’t reinvent the wheel

Key challenges

“In short, Software is
eating the World”Marc Andressen
Abundance
economy

Economics is: "the science
which studies human
behavior as a relationship
between ends and scarce
means which have alterna...

People vs Profits (business as usual)

Gentrification

Lobbying frictions
Aprile
Luglio

July
Sept.

solidarity deregulation
Abundance
through
Informal
Economy
Everybody should be able to
participate

http://bit.ly/wontberegulated
Laws are inadequate
taxes
insurance
certifications
and permits
…

“Fundamentally, economic value is
created from economic inefficiencies ...
While this all started slowly, today
(thanks to...

Social intervention
contexts

Cities: places for sharing
offline + online

• SHAREABLE
TRANSPORTATION
• FOOD AND THE SHARING
ECONOMY
• SHAREABLE HOUSING
• JOB CREATION AND THE
SHARING ECONOMY
Areas...

“The Sharing City not only creates new jobs, increases income and
efficiently uses resources, but it will reproduce commun...

Enhanced
G-Local
Economies

What’s the
role of the
state?

“to create a climate that empowers local
people and communities, building a "big
society" that will take power away from
p...

“the partner state, is a state form that
enables the social creation of value by its
citizens. It protects the infrastruct...

“This transition will take the country from a phase of
dependence on finite resources to one of infinite resources,
such a...

Best
Opportunities3

Generate extra
income: share car,
house, tools, work1

Entrepreneurship:
know and learn to use
new tools2

Social Enterprise:
prepare for the social,
participative welfare era3
“Social enterprise
an organization
applying
commerci...

PAPER SULL INDIVIDUALISMO

thanks!(and stop with buzzwords
it’s time for the Homo Collaborans)
Simone Cicero
meedabyte

And HUGE thanks to:
Since his presentation is strongly
based on collaborative efforts and
previous presentations.
Special ...

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