Victory of the commons

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Victory of the Commons

http://yoast.com/

Give, and it will
be given to
you.
Luke 6:38

Tragedy of the Commons @yoast

Reversed Tragedy of the Commons @yoast

Hippie... @yoast

History

History @yoast

History @yoast

Oldest article @yoast

Blog posts @yoast

Business

Business
The result of all that giving:
until 2010 I made no money whatsoever on WordPress.
@yoast

I was mowing the pasture all day long. @yoast

Business @yoast

Business
The result of that:
I needed a job in which I did other things
(which happened to be consulting on SEO)
@yoast

The Economics of Open Source

Adam Smith @yoast

Adam Smith
Adam Smith stated that:
In competition, individual ambition
serves the common good.
@yoast

Adam Smith
Meaning:
if every individual does what is
best for him, the situation will be
most optimal.
@yoast

Adam Smith
Following Adam Smith would mean:
do what’s best for my wallet,
and thus, stop developing open source plugins.
@...

Tragedy of the Commons @yoast

John Nash @yoast

John Nash @yoast

John Nash @yoast

Nash Equilibrium
“Everyone has to do what’s best for him
and the group.”
@yoast

Nash Equilibrium
Looking for a Nash Equilibrium:
two equally important goals:
- growing the company
- improving our “pastu...

So: making money

Consultancy @yoast

Website Reviews @yoast

Premium Plugins @yoast

Aside: the importance of good branding @yoast

Reputation @yoast

Reputation
Your reputation is a direct result of
your “giving”, but: it’s easy to lose.
@yoast
http://www.ﬂickr.com/photos...

Too many sheep on the pasture... @yoast

Or too much mowing of the pasture @yoast

Balance @yoast

Conclusion

Conclusion
Just developing open source software
and giving it away all the time?
NOT GOOD.
@yoast

Conclusion
Open Source development and making
money should go hand in hand.
@yoast

Conclusion
Proﬁts support you
growing your company.
@yoast

Conclusion
Part of those proﬁts should be
reinvested in the pasture.
@yoast

Conclusion
If we all do that, we all beneﬁt.
@yoast

Conclusion
And we all get an even bigger and
greener ﬁeld to play on.
@yoast

Conclusion
So I don’t need just me to succeed.
I need you to succeed as well!
@yoast

Conclusion
So: if you have a good business model,
that supports
the growth of open source.
That way, we can truly have:
@y...

Victory of the Commons @yoast

Volg ons :)Volg ons :)
Twitter: @yoast
Facebook: http://www.facebook.com/yoast
Site: http://yoast.com/
The End.

Share SlideShare

Facebook
Twitter
LinkedIn

Embed

Size (px)

Show related SlideShares at end

WordPress Shortcode

Link

Share
Email

Social engineeringpresentation by Donna Rougeau 291 views
Cleantech by Ramon Hernandez 571 views
Westhawk integration by Tim Panton 638 views
Io 3d product overview 2013 07 en by Javier Martín 564 views
Human Sufferings by Saleh Mesallati 433 views
IRW Chapter 8 by rhetoricteacher 583 views

Top clipped slide

1 of 49 Ad

1 of 49 Ad