Matthew Skelton_What is Platform as a Product_ Clues from Team Topo...

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TeamTopologies.com
@TeamTopologies
What is
Platform as a Product?
Clues from Team Topologies
Matthew Skelton
co-author of ...

Matthew Skelton
2
Co-author of the book Team Topologies
Founder at Conﬂux - conﬂuxhq.com
Twitter: @matthewpskelton
LinkedI...

Team Topologies
4
Organizing business and
technology teams for fast ﬂow
Matthew Skelton & Manuel Pais
IT Revolution Press ...

“innovative tools and concepts for
structuring the next generation
digital operating model”
Charles T. Betz,
Principal Ana...

What is “Platform as a
Product” and why should I
adopt this approach?
6

7
What is a Platform?
What really is a Product?
Examples: P-as-a-P
Getting Started

What is a Platform?
8

“A digital platform is a foundation of
self-service APIs, tools, services,
knowledge and support which are
arranged as a c...

“A digital platform is a foundation of
self-service APIs, tools, services
knowledge and support which are
arranged as a co...

“A digital platform is a foundation of
self-service APIs, tools, services,
knowledge and support which are
arranged as a c...

“A digital platform is a foundation of
self-service APIs, tools, services,
knowledge and support which are
arranged as a c...

13
https://www.thoughtworks.com/radar
May 2020

14
Adopt: Applying product
management to internal
platforms
Trial: Platform engineering
product teams

15
“...we’ve been using the
concepts from Team
Topologies to split platform
teams in our projects into
enablement teams, c...

16
https://www.thoughtworks.com/radar
Apr 2021

17
Adopt: Platform
engineering product teams
Hold: Layered platform
teams [split by technology]

18
“We’re still big fans of using
concepts from Team
Topologies as we think about
how best to organize platform
teams. We ...

19
A platform is a curated
experience for engineers
(the customers of the
platform).

20
treat the platform as a
product (reliable, usable, ﬁt
for purpose) for voluntary
internal customers
Platform as a Produ...

“Create a path of
least resistance.
Make the right thing
the easiest thing to do.”
– Evan Bottcher, 2018
21

26
Team Cognitive Load

“Cognitive load is the total
amount of mental eﬀort
being used in the working
memory”
- John Sweller
27

Intrinsic (skills)
Extraneous (mechanism)
Germane (domain focus)
28

Intrinsic
Extraneous
Germane
29
“How are
classes
deﬁned in
Java?”

Intrinsic
Extraneous
Germane
30
“How do I
deploy this
app,
again?”

Intrinsic
Extraneous
Germane
31
“How do
bank
transfers
work?”

Intrinsic (skills)
Extraneous (mechanics)
Germane (domain focus)
32

(Intrinsic)
] Extraneous [
Germane
33

More: ‘Hacking Your Head’
37
Jo Pearce
(@jdpearce)
https://www.slideshare.net/JoPearce5/hacking-your-head-managing-informa...

The platform should not
*increase* the cognitive load
on teams using the platform
38

39
Thinnest Viable Platform

41
Thinnest Viable Platform
smallest set of APIs, documentation,
and tools needed to accelerate teams
developing modern so...

“software developers love building
platforms and, without strong product
management input, will create a
bigger platform t...

43
Example: Thinnest Viable Platform
A small, curated set of complementary
services or patterns to use together to
simplif...

A good platform is just
“big enough” but no bigger
44

45
Platform evolution via
Team Interaction Modes

47
strong collaboration with
stream-aligned teams for
any new service or evolution
Platform Behaviors

50
provide support and great
documentation for stable
services
Platform Behaviors

Clarify (platform) service
boundaries and provide
abstractions to reduce the
cognitive load on teams.
52

53
2019
Addressed critical
cross-functional
needs (GDPR,
security, alerts +
SLOs as a service)
Adoption by HMRT
(Highest M...

What really is a
Product?
54

“product (...) is anything that can
be oﬀered to a market to satisfy
the desire or need of a customer”
- Wikipedia
55
Sour...

Product = Holistic User Experience
➔ Functionality
➔ Design
➔ Monetization
➔ Content
– Marty Cagan, 2010
56
Source: https:...

58
A product is optional to
use - no-one is forced to
use the product

60
A product is carefully
designed and curated

62
A product simpliﬁes
something for users

64
A product evolves to take
advantage of technology
changes

65
A platform is a curated
experience for engineers
(the customers of the
platform).

66
A platform is optional to
use - no team is forced to
use the platform

67
Platforms must advocate
for their platform
product and “market” it
to internal teams

68
A platform is carefully
designed and curated

69
Platforms must be
designed with the user in
mind (internal teams) -
focus on UX and DevEx

70
A platform simpliﬁes
something for users

71
Platforms must help
users to achieve goals by
understanding user
needs and simplifying
tasks

72
A platform evolves to take
advantage of technology
changes

73
Platforms must evolve
the capabilities they
oﬀer (adding/removing)
with a clear roadmap or
trajectory

74
A platform uses modern
product management
(and service management)

76
A platform needs modern
product management
(and service management)
as demonstrated by SaaS
companies

77
product metrics
Platform Metrics

4 key metrics: ‘Accelerate’
78
lead time
deployment frequency
mean time to restore (MTTR)
change fail percentage

79
product metrics
user satisfaction metrics
Platform Metrics

81
product metrics
user satisfaction metrics
adoption & engagement metrics
Platform Metrics

83
product metrics
user satisfaction metrics
adoption & engagement metrics
reliability metrics
Platform Metrics

85
product metrics
(Accelerate metrics for platform services)
user satisfaction metrics
(Accelerate metrics for business s...

86
The success of platform
teams is the success of
stream-aligned teams

Examples:
Platform as a Product
87

Case
Study
88

89
Source: https://teamtopologies.com/industry-examples/organizational-evolution-accelerating-delivery-of-comparison-servi...

90
Flow of change

91
Low-level AWS service calls (EC2, IAM, STS, Autoscaling, etc.) from January 2015 to January 2017

“We didn’t change our organization
because we wanted to use
Kubernetes, we used Kubernetes
because we wanted to change
our...

93
Low-level AWS service calls since Kubernetes adoption in January 2017

95
enable stream-aligned
teams to deliver work
autonomously with
self-service capabilities ...
Platform Purpose

96
… in order to reduce
extraneous cognitive load
on stream-aligned teams
Platform Purpose

“We wanted to scale our teams but
maintain the principles of what
helped us move fast: autonomy,
work with minimal coordin...

Treat the platform
as a product
99

Reliable
Fit for Purpose
Focused on DevEx
100

“Kubernetes helps us in a few ways:
- Application-focused abstractions
- Operate and conﬁgure clusters to
minimise coordin...

108
2018
Infra platform
started with few
services
First customer
(centralized
logging, metrics,
auto scaling)

109
2018
Infra platform
started with few
services
First customer
(centralized
logging, metrics,
auto scaling)
2019
Started...

110
...
Addressed critical
cross-functional
needs (GDPR,
security, alerts +
SLOs as a service)
Adoption by HMMT
(Highest M...

111
2019
Addressed critical
cross-functional
needs (GDPR,
security, alerts +
SLOs as a service)
Adoption by HMRT
(Highest ...

112
Flow of change

Case
Study
113

Case
Study
114
https://www.youtube.com/watch?v=oOjdXeGp44E

Case
Study
115
https://www.youtube.com/watch?v=oOjdXeGp44E

116
https://engineering.atspotify.com/2020/08/27/how-we-improved-developer-productivity-for-our-devops-teams/

What is “Platform as a
Product” and why should I
adopt this approach?
117

118
A platform is optional to
use - no team is forced to
use the platform

119
A platform is carefully
designed and curated

120
A platform simpliﬁes
something for users

121
A platform evolves to take
advantage of technology
changes

122
A platform uses modern
product management
(and service management)

123
Happier users (engineers)
No technology bloat
Designed to evolve

Getting Started
with
Platform as a Product
124

How well can the team understand the
platform abstractions they need to use
on a regular basis?
1 - Assess cognitive load
...

What does your platform actually do?
Is this what users need?
What is the UX/DevEx of using the
platform? What should it b...

Who is responsible for what? Who is
impacted? How do you collaborate on
new platform internal services?
Collaboration vs X...

Zalando Kubernetes at Zalando
Mercedes DevOps Adoption at Mercedes-Benz.io
Twilio Platforms at Twilio: Unlocking Developer...

What’s next?
129

Platform as a Product - online learning
130
academy.teamtopologies.com

Remote Team Interactions
Workbook
Using Team Topologies Patterns for
Remote Working
Matthew Skelton and Manuel Pais
IT Rev...

Infographics
● Getting Started
● In a Nutshell
132
teamtopologies.com/infographics

Resources
133
teamtopologies.com/resources
(links, slides, video)
teamtopologies.com/tools
(templates, assessments, etc)

academy.teamtopologies.com

TeamTopologies.com
@TeamTopologies
Team Topologies
Partner Program
🤝
partners@teamtopologies.com

136
Copyright © Team Topologies Ltd 2022. All rights reserved.
teamtopologies.com

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