Cities and countries as brands

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It has become something of a fashion in recent years for countries to have certain of their products acquire
geographical ...

Yes, because cities and countries too have relationships with their people.
- Because of their attributes and features
- B...

As Simon Anholt of the Good Country Index says, nation brands are not built by message,
but by how the country acts. I hav...

City and country brands can be built on the basis of several factors:
- Physical attributes and features
- Rational benefi...

When talking of city and country brands, however, we must be careful to
address the target audience we mean.
Cities and co...

The most common country brands that we see are tourism brands. And the
most common way of creating tourism brands is to si...

There are attempts being made by countries and states to build their brands as
investment destinations. I can think of cam...

Countries as investment destinations... continued
The more effective way to build country brands as investment destination...

Country brands at home
Why is it that countries don’t try to build brands with their own citizens at home?
By that I don’t...

I had written in a blog post on Hong Kong that the Greater Hong Kong
Development Area would have been a good opportunity t...

I recently came across a map showing the distribution of industries in
Germany on LinkedIn, and if it is indeed accurate, ...

Switzerland has been the hub of watchmaking for so long that it is almost
synonymous with the industry.
It is also said to...

In the case of India, I believe our competitive advantages lie in the
knowledge industries of information technology and p...

In conclusion
- Cities and countries can be brands that stand for something differentiated in the minds of citizens,
inves...

For more on brands visit the Business and Brands page
on my blog, www.peripateticperch.com

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