2013 Internet Marketing Trends (and How They'll Affect Your Organiz...

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2013 Internet Marketing Trends
& How They Will Affect Your Organization

Seattle Tech Forum
...

Let’s look at some trends:

Organic Paid Social
Search Search Media

Email Mobile & Wh...

But first, a quick link dump:

1 – bit.ly/ch2013trends
2 - @KaneJamison for live tweets

Let’s look at some trends:

Organic
Search

Organic Google vs. Everyone:
Search

Google
accounts for
...

Organic Google U.S. Market Share:
Search

...

Organic Some Private Data Shows Differing Trend:
Search

...

Organic B2B Search Especially:
Search

Optify...

Organic Google Updates:
Search

...

Organic Loss of Keyword Data:
Search

Keyword
(not provided)
increasing.

Organic Google+ Authorship:
Search

Authorship:
Sam...

Let’s look at some trends:

Paid
Search

Paid PPC vs. Organic Search:
Search

Paid
Search:

25% of all ...

Paid Tablet PPC:
Search

“Despite lower CPC than PCs,
Tablets offer...

Let’s look at some trends:

Social
Media

Social Social Media Referral Traffic:
Media

Facebook & Pinterest Dominate Social Ref...

Social Social Media Referral Traffic:
Media

But Optify’s B2B Report Shows a D...

Social Social Media Referral Traffic:
Media

But Optify’s B2B Report Shows a D...

Social Facebook for Business:
Media

On average, 6% of Facebook
fans enga...

Social Paid Social Media Ads:
Media

Advertisers are using paid social media...

Let’s look at some trends:

Email
Marketing

Email Delivery Rates:
Marketing

U.S. Commercial Email Benchmarks
from Re...

Email Open Rates:
Marketing

Open Rate Share by Platform:
...

Email Mobile Open Rates:
Marketing

Open Rate Share by Mobile ...

Email Read Rates:
Marketing

Email Read Rate – 17% Average
...

Email Read Rates:
Marketing

Email Read Rate – 17% Average
...

Email Read Rates:
Marketing

Email Read Rate – 17% Average
...

Let’s look at some trends:

Mobile &
Tablets

Mobile & Mobile Adoption:
Tablets

The number of mobile-connected
devices will ex...

Mobile & Mobile Search:
Tablets

Estimated 25% of Google Searches
...

Mobile & Tablet Conversions:
Tablets

Tablets Convert Well.

Mobile & Tablet Conversions:
Tablets

Tablets reported to convert on pa...

Mobile & Tablet Conversions:
Tablets

Tablets converted 4x higher tha...

Mobile & Tablet Conversions:
Tablets

Tablets conversions
hi...

So much data!

So Where Do
We Focus?

Where Do Digital Marketer’s Top Priorities:
We Focus?

Sources:
Chart marketingc...

Where Do Changes in 2013 Marketing Budgets:
We Focus?

Sources:
Chart marketingcharts.com
Data...

So much data!

Are we measuring ROI well?

Where Do Changes in Measuring ROI:
We Focus?

Sources:
Chart marketingcharts.com
Dat...

Where Do Changes in Measuring ROI:
We Focus?

Sources:
Chart marketingcharts.com
Dat...

Where Do ROI By Channel:
We Focus?

Not all channels are cre...

How will this affect our
marketing strategy?

Here’s the top 3 trends I see occurring:

How will this affect our
marketing strategy?

1) The content arms race heats up.

Be prolific or be profound...

How will this affect our
marketing strategy?

2) Better data results
in better marketing.

We’...

How will this affect our
marketing strategy?

3) Increased adoption of CRO
(conversion rate optimization).

I...

Thank you.
Slides at ContentHarmony.com
or here: bit.ly/ch2013trends

Kane Jamison
Marketing Direct...

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