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Search and Social Networking for Satisfaction Presented By: Dawn Marie Yankeelov, ASPectx [email_address] www.aspectx.com ...

Questions We Will Explore <ul><li>What is Googzilla up to doing? </li></ul><ul><li>What’s new or newly updated in the soci...

The Facts Ma’am <ul><li>3/4ths of senior executives and managers spend more than half their time using technology. Almost...

Question of the Hour <ul><li>Is it significant if 60 to 80 percent of your traffic to your website, blog, or other interne...

The PSE Iceberg <ul><li>20 percent of the changes are now already out there </li></ul><ul><li>Initial targets: science, t...

Limited Dataset Blessings

Google the “GodFather” <ul><li>Structured data, parsed, and converted </li></ul><ul><li>Preferred choices to get answers <...

Google Way or the Highway <ul><li>Proper indexing importance rises/new techniques for SEO </li></ul>

Be in the Clustered Drilldown

Back to Might is Right: Single Vendor

Googzilla hides in plain site <ul><li>Bidding on wireless spectrum </li></ul><ul><li>Predictive Mobile Search: Doubly Luck...

Takeaways <ul><li>Critical to know what Googzilla is up to doing </li></ul><ul><li>SEO strategies based on changes </li></...

Extended Reach Beyond Google <ul><li>People Community </li></ul><ul><li>Relationship Management </li></ul><ul><li>Introdu...

Going on a Manhunt:Tools <ul><li>Spock: NEW: data rationalization, 100 Mil </li></ul><ul><li>Zoominfo: recruiting and int...

Spock

GleamD

ZoomInfo 4 Million Monthly Visitors ZoomInfo Power Search 1,700 customers

Cambridge Who’s Who

Fast Pitch

Shameless Self Promotion

Q of Social Portability <ul><li>Plaxo Social Graph </li></ul><ul><li>Dopplr.com </li></ul><ul><li>Facebook </li></ul>

Semantic Web <ul><li>The Power of Tagging </li></ul><ul><li>Context versus Content </li></ul><ul><li>Empowering machines a...

Takeaway <ul><li>FINDING PEOPLE IS IMPORTANT! </li></ul><ul><ul><li>Consider the Effort Now of Building an Expert from a P...

What’s Old is New: Guerilla Marketing ( Build It They Will Come) <ul><li>User Engagement and Utility </li></ul><ul><ul><l...

Linked In

Linked In

What’s happening at Facebook?

iGoogle <ul><li>Introduced in 2005 </li></ul><ul><li>New for 2007 Gadget Maker </li></ul><ul><li>Personalized PageRank </l...

Power Networking Candies

Pownce

Community at the Bar

Takeaway <ul><li>Connections are Accessible in Niche Groups </li></ul><ul><li>Ability to Be Found Has Increased </li></ul>...

Commodization of Traditional Services <ul><li>Automation for Customer Relationship Management has caused cookie cutter, t...

Social Architecture

Enterprise 2.0 --Social Computing Magazine, Editor Dion Hinchcliffe Only 15% of corporate environments have blogs, or wiki...

Send Out Cards

Spotrunner.com

Click4talk.com

Emotional intelligence in business intelligence tools <ul><li>Commoditization means doing our thinking for us and batching...

Vilox: newcomer Agile Business Intelligence

Market Influence Analytics (text mining) <ul><li>Collective Intellect –real time for corporate </li></ul><ul><li>Buzz Logi...

Collective Intellect <ul><li>Real-time for corporate reputation </li></ul><ul><li>Campaign tracking </li></ul>

Takeaway <ul><li>More Commoditization is Coming </li></ul><ul><li>Work Smarter, Not Harder </li></ul><ul><li>Your Mind is ...

In the Final Analysis <ul><li>Communication Begins with Listening </li></ul><ul><li>Time is Money; Let the Tool Do the Tas...

Contact Information <ul><li>Marketing PR </li></ul><ul><li>Competitive Intelligence </li></ul><ul><li>Business Development...

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