Social Media In Healthcare How To Communicate With Impact #MASCC19

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Marie Ennis-O’Connor
Social Media Strategist
Social Media In Healthcare
How To Communicate
With Impact!

Hello!
My name is Marie
Let’s Talk
Social Media!
#MASCC19
Hello
• My name is Marie
• And I’m passionate
about social media

www.medium.com/@JBBC
www.hcsmmonitor.com

Before We Dive In Deeper…

1. Board Member Mayo Clinic Social
Media Network (MCSMN)

2. I’ve Been Doing This For 70 Years

3. I Bring Passion And Purpose

An Accidental Tourist Finds Her Way
In The Dangerous Land Of Serious Illness

How Can I Stop
Patients Googling?

Drawing by @JessicaHagy

“Healthcare, wake up. It’s not
the 1990s anymore. Social
media, google, and the internet
ARE medical therapy.
My recommend...

Patients Won’t Stop Googling!

Not Just For Teens

A New World of
Peer To Peer Support
Image: Reframe Health

Alicia Staley
Jody Schoger
Dr Deanna Attai

“I stumbled upon conversations among
women trying to find answers to very
basic questions that I felt should have
been ans...

A Collaborative Learning Experience

“This isn’t an
addition to your job.
This is part of your
job. This is where
our patients are
these days and this is
where...

Fake News Isn’t Just
For Politics

Key Takeaways
Social media is an
extension of
patient/provider
relationship
Opportunity to
disseminate evidence-
based inf...

The Solution to Pollution
is Dilution

Let’s see
this in
action!

Dr Austin Chiang
Verifying Healthcare

Dr Jen Gunter
Challenging Pseudoscience

What’s Your Social Media Plan?

Your Social Media Strategy
Goals
Audience
ChannelsContent
Measure

But First…
Let’s Define
Social Media

Social Media Defined
The process of people using online
tools and platforms to share
content and information through
conve...

Social Media Is Not A Broadcast

1. Determine Your Goals
Goals

Goals
Educate
Patients
Disseminate
Credible
Information
Build Online
Reputation
Establish
Thought
Leadership
Grow
Private
...

Set SMART Goals

2. Define Your Audience
Audience

Who Is Your Audience?
(Hint: It’s Not Everyone)

Facebook Insights

Instagram Insights

Google Analytics

3. Choose Your Channels
Goals
AudienceChannels

How To Choose The Right Channel
1. Fish where the fish
are
2. Don’t spread
yourself too thin
3. Focus on one or
two channe...

Look To Existing Data
(Global Web Index)

Pew Research Center

4. Create Compelling Content
Goals
Audience
Channels
Content

Content
Marketing
Strategy Research
Plan
Create
Amplify

Content
Marketing
Strategy Research
Plan
Create
Amplify

Tweeting The Meeting

Content
Marketing
Strategy Research
Plan
Create
Amplify

Feeding The Content Monster

Content
Marketing
Strategy Research
Plan
Create
Amplify

Your Content Sweet Spot

3 Golden Rules of
Content Curation
1. Don’t just copy and paste what
you’ve read
2.Always attribute your sources
3.Be disc...

Repurpose Existing Content
By re-purposing
content you have
already written,
you can extend
and breathe new
life into it.

Create An Infographic
Created by Hannah Rose Wardill

WORLDWIDE BREAST CANCER CAMPAIGN
#KnowYourLemons

Stay Clear Of Stock Images

Make More Videos

Content
Marketing
Strategy Research
Insight
Plan
Create
Amplify

Best Times To Post Online

Schedule Your Posts

5. Measure Impact
Goals
Audience
ChannelsContent
Measure

Give your picture a topic name
Take Home Lessons

Fall in love with social media

Farris Timimi MD, Medical Director, Mayo Clinic Center for Social Media

Social Media In Healthcare How To Communicate With Impact #MASCC19

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