Designers and-geeks 2012-presentation_0.2

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THE NEW PRODUCT
DEVELOPMENT ECOSYSTEM
HOW DESIGN WILL REINVENT
MANUFACTURING

Mike Kuniavsky
...

First, let me tell you a bit about my background.
I’m a user experience designer. I was one of the
first professional Web ...

I’m proud of the fact that 16 years later
they were still using the same visual
identity. These were some of the oldest
pi...

Here’s one of my UI designs
for the advanced search for
HotBot, an early search
engine, from 1997. If you’re
wondering why...

Since then I’ve consulted on
the user experience design of
dozens, maybe hundreds of
web sites. Here’s one for
credit.com,...

I sat out the first dotcom crash
writing a book based on the work I
had been doing. It’s a cookbook of
user research metho...

And 2001 I co-founded a design and
consulting company called Adaptive
Path.

I left the Web behind in
2004 and founded a
company with Tod E. Kurt
called ThingM in 2006.

ThingM is a micro-OEM and an R&D lab. We design and
manufacture a range of smart LEDs for architects, industrial
designers...

In 2010 I wrote a book on the user
experience design of ubiquitous
computing devices, which I define as
things that do inf...

I also organize an
annual summit of
people developing
hardware design tools
for non-engineers.

However, ThingM, books and
conferences are not my day job.
They’re entertaining sidelines. My
primary day job is as an
inn...

The last couple of years my
clients have been large
consumer electronics
companies. I’ve worked
with them to design new
pr...

This spring I finally got to do a project I
can talk about. I worked with Sifteo, the
game company, to design all of the n...

PROLOGUE: UNITS OF WORK

Let me start with a little history of manufacturing efficiency. Now this is only barely history, since I’m not a historian...

That’s where
this comes
from.

THE NEW PRODUCT
DEVELOPMENT ECOSYSTEM

AMAZON 2020

Imagine Amazon 8 years from now. It looks
like this. Yes, it looks exactly like the
Amazon today. It has all ...

The back end doesn’t look like UPS, but Ford Motor
Company. When you click on on buy you start a
manufacturing process at ...

I know what you’re thinking: “Mike just saw a MakerBot and got all
excited. We’ve heard this all before, it’s called mass ...

I’m also not talking about desktop
manufacturing. As much as all us
geeks want a Star Trek replicato...

I think more importantly, both mass customization and
2020? fabrication imagine a new world that’s different
desktop
tha...

2020

2020 will actually probably look and works
exactly like our world today, when seen
from the outside. It’ll still be ...

However, there will be a crucial
difference behind the scenes, and
it will be this difference that
changes our world from ...

ANALYTICS The difference is analytics. When you order
from the Amazon of 2020 a counter is
incre...

FEEDBACK LOOPS
When you have rapid, cheap, distributed low-
volume manufacturing capability AND ...

Tight loop iteration between an idea and
Blank’s Customer discovery
market validation of that idea is the core ...

LOW Volume MANUFACTURING and Assembly

Let’s start by assuming we have low volume
digital manufacturing, such as this...

LOW VOLUME piece is hypothesis testing. How do you
The next SOCIAL COMMERCE
validate your idea without investi...

LOW VOLUME SOCIAL COMMERCE

Etsy allows very small run electronic products (as long as
they’re made of felt).

LOW VOLUME SOCIAL COMMERCE

Even fab.com, which sells limited-edition high design
products like rugs and backpacks, sell...

LoW volume social commerce

Here’s a new store opening on Valencia in about a month called Dijital
Fix. They are a New Yor...

COLLABORATIVE DESIGN TOOLS
The key missing piece we still need to borrow from software is
distributed collaborative design...

COLLABORATIVE DESIGN TOOLS
We are getting new tools, Autodesk’s 123D, Ponoko has
publishing tools, you can kind of fork pr...

To me, the whole ecosystem looks like this. Here come the buzz words, so excuse me in advance.
•Digital fabrication, we kn...

I intend to make this vision my next focus as a designer and
CONCLUSION
entrepreneur. At ThingM we just did the first i...

Mike Kuniavsky
mikek@thingm.com

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