How to be a great manager & CEO

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1
How to be a badass
manager & CEO
Practical guide how to create value as a Manager and
CEO

2
If you want to become a great CEO you have to go through 3
stages
Personal productivity Effective manager Effective Dire...

3
Here I will discuss how to be a badass manager and a badass CEO

4
There are 5 parts in this presentation
How to be a badass
manager
How to be a badass
CEO
How to understand
the business ...

5
Thanks to this presentation you will
know how to become a great
manager and CEO

6
How to become a badass
manager & CEO
$190
$10
What you will see in this presentation is a part of my online course where...

7
Personal productivity
hacks

8
As mentioned the first step to become a badass CEO is to master the
personal productivity hacks. I will not cover them i...

9
Personal productivity hacks can be divided into 2 groups
Select (do the right
things)
Work faster

10
When it comes to doing the right things are few simple rules /
tools that you can use
80/20 rule
Go from general to
spe...

11
Working faster requires you to do some changes in the way
you work
Create to-do lists Set SMART goals
Use the right too...

12
For more details check my presentation on Productivity
Management consultant
productivity hacks
How to be lazy and stil...

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How to be a badass manager

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How to be a badass manager
– Introduction

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Specialist Manager
In this section I will show you how to transform from a efficient specialist
/ worker into a great m...

16
In this section I will use the example of a consulting firm to
show you in details how the change is done
Consulting Fi...

17
Business Analyst /
Consultant
Project Manager
In our example we will call the specialist / worker Business Analyst and ...

18
Just as a reminder in consulting you are producing analyses and
presentations that help your customers improve their bu...

19
Introduction to team
efficiency

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Efficient team management boils down to 3 things: applying the individual hacks,
efficient cooperation and you refraini...

21
I will talk from the perspective of a manager of a team or project and we
will discuss some important points in this se...

22
Why manager should not
work?

23
Business Analyst
170 170 x # of BAs
 Deliver on deadline high quality of
analyses
 Make the team deliver on deadlines...

24
A good project manager doesn’t work
directly. He manages people and
relations

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This means that some things you should avoid doing
Create Slides
Perform Analyses
Gather Data
Sketches slides
Checks th...

26
Introduction to creating
ideal team members

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If you want to do fast, efficiently good projects you have to have the right
kind of people. You can say that preparati...

29
Values

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Consulting is a team work so you have to define what values you want your team to
follow. This is crucial as it will be...

31
Before you start defining specific values it is good to decide on 2
important issues
Specialist Generalists
You buy rea...

32
In the case of my teams I always try to instill the following values
Independent
Creates value
Support the team
Data dr...

34
As we discuss previously you want to turn inexperienced graduates into
seasoned consultants. This gives you greater cha...

35
You will achieve it only by defining and implementing 3 things
Tools Skills Areas of expertise
Sales Marketing Operatio...

36
Structure for cooperation

37
For your team to cooperate you have to create and teach them standards,
templates as well as turn into modules as much ...

38
Why team members have
to constantly improve

39
You should try to improve your team due to the so called to compounding
effect. It boils down to the fact that Even if ...

40
In practice it means that it is similar to doubling your team
size

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How to teach your team
members

45
Next step is to prepare the materials for teaching. In my case I went for
on-line courses not to waste my time on repea...

46
We currently are somewhere half-way through to mapping all the things
that a business analyst and consultant has to mas...

47
Next step is to set the pace for each person. In this case we want to
calculate how much time he has to devote to learn...

48
Below an example of how you can estimate the pace
What is the
difference between
the ideal and current
state
Till when ...

49
Introduction to managing the
team efficiently

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Team member
170 170 x # of people
Manager
Just as a reminder when we talk about team efficiency we want to get as
much ...

51
I will start with something that is called the critical chain. Then I will talk
about managing the team in practice and...

52
Critical Chain

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Managing the team in
practice

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As mentioned previously I use 4 types of to-do list to control
people and projects
To be done
Managing me
Expecting fro...

55
For simplicity let’s assume that there are 4 people and 2
projects. 2 people are from your team.
Managing the teams
Mon...

56
You have to assign the topics to specific people so it means double checking
through the to-do list of your team member...

57
This means that you have to make 2 types of update. You check your people (team
assign to you). You also have to check ...

58
There are some rules for that will make it easier for you to
manage both type of teams
Don’t penalize for not
meeting d...

59
For every day you should set up a calendar with slots. Doing things
should not be your priority
Status Update
Doer time...

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How to manage your team?
Example from managing a consulting project

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To manage you need 2 main tools that will help you keep track of the
project and the people
Presentation template
To-do...

62
As said previously as PM your day will be mainly about meeting with
customer directors but you should spare some time f...

63
There are some rules for that will make it easier for you to
manage your team
Daily updates with the
team
Weekly update...

64
Let’s have a look how a 7 week project should look when it comes to
execution
 Project Start
Task 1
 Additional Data ...

65
Introduction to identifying and
dealing with bottlenecks in teams

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Bottlenecks are dangerous as their hurt the efficiency of the whole
system. For you team to work smoothly you have to c...

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There are ways to handle the bottlenecks in most of the
teams
Make team members more
universal
Monitor people and
proje...

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Collect knowledge

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Every team or team members are creating interesting
materials during projects / activities
SMI

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As a company or a manager you should try to collect the
knowledge from them
SMI

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There are ways to support knowledge collections
Get the deliverables from
every project
Get the source data
Make the te...

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How to become a badass
manager & CEO
$190
$10
For more check my online course were you will find additional tips, mater...

73
How to be a badass CEO

74
Under the management of a badass CEO the business
consistently delivers extraordinary results in the long
run fast and ...

75
Under the management of a badass CEO the business
consistently delivers extraordinary results in the long
run fast and ...

76
Under the management of a badass CEO the business
consistently delivers extraordinary results in the long
run fast and ...

77
In this section we will talk about 5 topics that will serve as an
introduction and give you a flavor of how to manage t...

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The role of the CEO

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The badass CEO has 3 main things that he constantly tries to achieve. In
later sections I will show you how to do it in...

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What you should do and what you
should not do as a badass CEO

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As a CEO you have to decide what to do and what NOT to do. What you
do should have significant impact on EBITDA

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The easiest way to approach your subject it to have some threshold value
that helps you decide should you be the one to...

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If your company generates USD 24 M EBITDA and you spend on average
2 400 hours a year it means that every hour of your ...

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If this is not enough below some tips of things to do and NOT to do as a CEO
Manage current issues
directly
Manage dire...

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Typical day of a badass CEO

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For every day you should set up a calendar with slots. As you see you
concentrate on observing and having impact on the...

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4 out of 5 working days you should try to repeat this order. One day
should be solely devoted to understanding the cust...

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If you stay more time in the same firm more and more time should
be devoted to thinking where to move the business stra...

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Personal team of badass
CEO

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Your personal team will help you implement things you want to happen
fast. They will also help you search for potential...

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There are a lot of benefits of having such a personal team at
your service
You drastically increase
your efficiency
It ...

92
Tips for a badass CEO

93
Just to finish off this section a few tips that will help you at
your work as a badass CEO
Make your own coffee
Talk to...

94
How to become a badass
manager & CEO
$190
$10
For more check my online course were you will find additional tips, mater...

95
How to understand the business
as a badass CEO

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How to understand the business
as a badass CEO – Introduction

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Understanding the business seems a pretty daunting task as everything
seems to change so fast. In this section I will s...

98
In this section I will talk about 5 ways to try to understand your business
Value Chain KPIs and main drivers
Business ...

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Value Chain – Introduction

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Value chain helps you understand the connections between you and the
rest of the firms to see where you create and loo...

101
You can use the value chain to map all sort of things i.e. %EBITDA,….
10%
15%
5% 5%
12%
5% 5%
8%
Raw Material 1 Raw Ma...

102
… number of players or….
4
20
10 15
8
40
50
10
Raw Material 1 Raw Material 2 Supplier 1 Supplier 2 Producer Transport ...

103
… assets ….
200
300
40 50
90
50
100
200
Raw Material 1 Raw Material 2 Supplier 1 Supplier 2 Producer Transport Warehou...

104
… and total revenues per stage ….
1 000
500 200 300
1 500
20 30
2 500
Raw Material 1 Raw Material 2 Supplier 1 Supplie...

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Value Chain – FMCG

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First let’s have a look at the overall value chain of FMCG
Transport and
Warehousing
FMCG producer Retail Chain
Suppli...

107
Going down the value chain / downstream usually means
getting closer to the customer
Transport and
Warehousing
FMCG pr...

108
Going up / upstream means going closer to the source of
materials that you use
Transport and
Warehousing
FMCG producer...

109
Value Chain – Fitness Club
Operator

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Let’s see how this technique was applied by Benefit System – an operator
of Fitness Card that gives you access to diff...

111
They have been constantly increasing the number of users…
614
744
865
2015 2016 2017
Number of active sports cards use...

112
…which helped them growth 2x revenues and almost 3x EBITDA in
4 years
320 383 452
581
742
2012 2013 2014 2015 2016
Rev...

113
Let’s have a look at the Benefit System value chain…
Operator of the
fitness card
Fitness Clubs HR Managers
Developers...

114
Benefit System has managed to enter other elements of the
value chain
Operator of the
fitness card
Fitness Clubs HR Ma...

115
The most heavily involved Benefit System is in the top fitness
clubs via capital investments
Vertical integration Hori...

116
How you create value
internally?

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Let’s have a look at the value creation in the Fashion Retailer
Selling the
products in the
stores / website
Shipping ...

118
Let’s have a look at the value creation in a consulting firm
Get the money
Produce the
product /
service
Make customer...

119
Let’s have a look at the value creation in a plywood producer
Get the
money
Produce &
repair veneer
Acquire a
customer...

120
How you can use the value
creation map?

121
Let’s have a look one more time at the value creation at the
Fashion Retailer firm
Selling the
products in the
stores ...

122
We can use it to map resources that we have allocated. We
can i.e. show number of people
Selling the
products in the
s...

123
…or to map shares in total personal costs, or….
Selling the
products in the
stores / website
Shipping the
products to ...

124
…to map their share in total costs
Selling the
products in the
stores / website
Shipping the
products to the
stores
De...

125
KPIs and main drivers –
Introduction

126
To understand and analyze business you have to identify the drivers / KPIs
that a key for specific business and transl...

127
Imagine that you have to estimate typical family spending's. You can take
into account countless number of factors…..

128
…or you can limit yourself to the most important ones i.e. number of kids,
size of house, main repetitive spending lik...

129
To measure the selected factors you have to use some sort of KPIs
Spending per 1
person per month
per category
# of pe...

130
In the next lectures I will show you how to define and use
KPIs and business drivers
How to improve the results of
the...

131
KPIs and main drivers
example – Cinema business

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Imagine that you were responsible for managing the cinema. What KPIs
metrics you would look at to see whether you are ...

133
Let’s see what KPIs you should look at
# sold tickets
Average revenue
per Ticket
Total revenue Total Costs
x
Total mar...

134
KPIs and main drivers
example – Retailer

135
The retail business model is driven by some basic KPIs
# Transactions
Average Value
Transaction
Total store revenue To...

136
Business model in Excel –
Introduction

137
Another great tool to understand the business you are managing is
to have your team build a business model in Excel
# ...

138
Example of business model
in Excel – E-commerce

139
Before we go to Excel let’s talk about the logic we used to
build the e-commerce Excel model
 Conversion rate
Visits
...

140
Example of business model in Excel
– Restaurant – Basic model

141
Let’s have a look at the simple model
 Number of meals per
day
 Number of days
Restaurant
# of
transactions
Revenues...

142
In the part about the using store checks for location analysis
we were
Passing by
Engaged / stopping
Leaving
Taking aw...

143
Before we go to Excel let’s talk about the logic we used to
build the Excel model
 Conversion rate to
consumption at ...

144
Organizational Chart –
Introduction

145
Partner
Executive
Director
Director
Project
Manager
BA Senior BA
Assistant BA
Project
Manager
BA BA BA
Director
Projec...

146
It is crucial to look at the organizational structure to
understand the business for number of reasons
You can spot co...

147
Check my online course to see 2 cases studies that will help
you understand and use this tool in practice
Cosmetics pr...

148
Organizational Chart – FMCG
Example

150
Below you can see the organizational structure of cosmetics producer
Sales 1
CEO
Marketing 1 R&D 1 COO 1
Production Di...

151
Organizational Chart –
example of a consulting firm

152
Partner
Director
Project
Manager
BA A
Project
Manager
A BA BA
Director
Project
Manager
BA BA
Project
Manager
A BA BA
C...

153
Partner
Director
Project
Manager
Project
Manager
Director
Project
Manager
Project
Manager
Some of them even the Busine...

154
Partner
Executive
Director
Director
Project
Manager
BA Senior BA
Assistant BA
Project
Manager
BA BA BA
Director
Projec...

155
What is the role of business analyst?
Business
Analyst
Associate
Senior
Associate (PM)
Director Partner
Consulting com...

156
Customer Point of View

157
I recommend in comparing yourself to competition to use 7 ways to
achieve it
Typical day of the
customer and where
the...

158
Let’s have a look at the typical day of the customer
Typical day of the
customer and where
the product exists
NPS Rada...

159
 6-7 AM
Home: wake up, washing
up, dressing up, breakfast
 7-8 AM
Transport : going to the
university (by bus, train...

160
TT W S S
T F S S
T TM W F
TW F S S
T W FT S S
M T
M W
T F S S
M
What When How long Why
Babysitter
Dance
Driving licenc...

161
fitness cafe billboard newspapers
subway bulletin board at the
university
club
Perfect place for students advertising

162
Let’s move to NPS
Typical day of the
customer and where
the product exists
NPS Radar graph Snake graph

164
It is good to look at the NPS for subgroups / segments
By products
By customer group (spending,
age, behavior, etc.)
B...

165
Let’s move to radar graph
Typical day of the
customer and where
the product exists
NPS Radar graph Snake graph

166
One of the ways to compare yourself to competitors is to use the radar
(pentagram) graph. Below example
0
0,5
1
1,5
2
...

167
Let’s move to snake graph
Typical day of the
customer and where
the product exists
NPS Radar graph Snake graph

168
The snake graphs helps you understand how and where different you
are in the eyes of the customer
High Low
0
1
2
3
4
5...

169
How to compare yourself with
the competition – Introduction

170
I recommend in comparing yourself to competition to use 7 ways to
achieve it
Value Chain Value creation map KPIs and m...

171
Comparison metrics

172
I recommend in comparing yourself to competition to use 5 dimensions
Size
Profitability
Pace of growth
Cash
generation...

173
Other useful tips to understand
the business

174
Just to finish off this section a few tips that will help you
understand your business
Talk and observe the
customers
...

175
How to become a badass
manager & CEO
$190
$10
For more check my online course were you will find additional tips, mate...

176
How to improve the business as
a badass CEO

177
How to improve the business as a
badass CEO – Introduction

178
As a CEO you want to grow and improve your business. In this section I will talk about
ways how to create the drive fo...

179
In this section I will show you how you can find areas for improvements and
we will have a glimpse at how to instill i...

180
Mapping the areas for
improvements – Introduction

181
Tom find potential area for improvements you can use 7 sources
Value Chain Value creation map KPIs and main drivers
Co...

182
Mapping is just the beginning that enables you to generate potential ideals
for improvements. This later on should be ...

183
Mapping the areas for
improvements – Value Chain

184
The first source of potential improvements is looking at the value chain.
Below the value chain of consumer goods prod...

185
If we look at % EBITDA and the # of players by value chain stages it looks that there
is a room to negotiate better co...

186
Mapping the areas for
improvements – Value Creation

187
Let’s have a look one more time at the value creation at the
Fashion Retailer firm
Selling the
products in the
stores ...

188
We can use it to map resources that we have allocated. We
can i.e. show number of people
Selling the
products in the
s...

189
…to map their share in total costs
Selling the
products in the
stores / website
Shipping the
products to the
stores
De...

190
Mapping the areas for improvements
– Organizational Chart

191
Let’s go back to the organizational chart for cosmetics producer
Sales 94
CEO
Marketing 27 R&D 9 Operations 301
Financ...

192
If you want to use it to map potential area for improvements try to
determine level of competence and required changes...

193
Development level
Number of people
Big
small
If you want to use it to map potential area for improvements try to
deter...

194
Development level
Number of people
Big
Small
 Those departments are underdeveloped
 Due to their size require fast a...

195
Mapping the areas for improvements
– KPIs & main drivers

196
Below examples of KPIs that you can use to spot the potential for
improvements in Retail
Average
Transaction Value
Ite...

197
You can analyze a retail chain by following cohorts / segments
Vintage (which year it was open)
Format type
Format evo...

198
Mapping the areas for improvements
– Comparison Metrics

199
Just as a reminder you have 5 main areas around which you can
compare yourself with competitors
Size
Profitability
Pac...

200
Let’s assume that you are a Retailer and you have 2 competitors. Let’s
see what the comparison will tell us
Size
Profi...

201
How to set priorities for
improvements?

202
First let’s look at the process of deciding which improvements
to make
Generate Ideas
Rank & Select a few
ideas
Set-up...

203
As you can see you also have to set-up the pace at which you
want to produce improvements
Generate Ideas
Rank & Select...

204
Resources needed
Impact
SmallBig
High
Low
 Things with big impact that
require little work
1
 Easy but with low impa...

205
How to deliver blitz
improvements

206
In order to deliver fast improvements it is good to follow
some rules
Focus
Decision making on the team
level
2 pizza ...

207
Going back to our example it would mean that we would work
on 4 things at any given moment
Generate Ideas
Rank & Selec...

208
How to become a badass
manager & CEO
$190
$10
For more check my online course were you will find additional tips, mate...

209
Useful techniques for small
improvements

210
There are plenty of tools & techniques that will help you achieve constant
improvements. Below some of the most useful...

211
Essential Lean Manufacturing
for Management Consultants
Practical guide how to cut costs
presentation
For more check m...

212
Management Consulting Tools,
Techniques and Frameworks
A practical guide
presentation
For more check my presentation

213
How to become world class
analyst
A practical guide
presentation
For more check my presentation

214
How to 10x results?

215
You should also make your team and the whole firm be open to ways to 10x
your results. This requires totally different...

216
Why proper culture matters for
improvements?

217
This funny thing called culture is actually very important if you
want to constantly improve the firm
You cannot have ...

218
How to create proper culture

219
Creating and maintaining the proper culture requires from you actions on
3 levels
Define Values
Create profiles of
the...

220
How to become a badass
manager & CEO
$190
$10
For more check my online course were you will find additional tips, mate...

221
How to make your business
strategically sustainable

222
How to make your business strategically
sustainable –Introduction

223
As said in the previous section as a CEO you want to find ways to create the drive for
constant improvement in the org...

224
However, in the long-run this may be not sufficient. You have to make your business
sustainable also in the long run. ...

225
Balanced Scorecard
SWOT
Blue Ocean
Competitive Advantage
McKinsey 7S Matrix
BCG Matrix
Porter’s 5 forces
Porter’s 5 fo...

226
Do what you do
but better
Expand TransformGo niche Disrupt yourself

227
Do what you do
but better
Expand TransformGo niche
Penetrate
existing
markets /
products
Target new
customers
with exi...

228
Do what you but better – Overview

229
In business you have to make a lot of important decisions
Quite often you are satisfied with the size of the business ...

230
Do what you do
but better
Expand TransformGo niche Disrupt yourself

231
Do what you do
but better
Expand TransformGo niche
Improve
processes
Pricing
Cross-selling
Up-selling
Sell non-
core a...

232
Check my online course to see 2 cases studies that will show you how to
use this tool in practice
Operational Excellen...

233
Expand – Overview

234
In business you have to make a lot of important decisions
At some point what you have may not be enough. You will be t...

235
Do what you do
but better
Expand TransformGo niche Disrupt yourself

236
Do what you do
but better
Expand TransformGo niche
Penetrate
existing
markets /
products
Target new
customers
with exi...

237
Check my online course to see 2 cases studies that will show you
how to use this tool in practice
Expansion of fashion...

238
Go niche – Overview

239
Do what you do
but better
Expand TransformGo niche Disrupt yourself

240
Do what you do
but better
Expand TransformGo niche
Upstream
niche
Low cost
player
Blue Ocean
Disrupt yourself

241
Going niche is a strategy that you can follow for 2 main
reasons
Move to a more defendable position
where you have a b...

242
If you consider going niche you have 3 options on the table
Go up with the price
Low-cost player
Blue ocean

243
This strategy can help you fight incumbent mainstream players. There are
too big to go up with the price and too inves...

244
In the next lectures I will show you 3 examples of using the Blue
Ocean Strategy
Starbucks
Citizen M
Zappos

245
Transform – Overview

246
We have seen many businesses transforming drastically their
business model. It resembles the transformation of a cater...

247
Do what you do
but better
Expand TransformGo niche Disrupt yourself

248
Do what you do
but better
Expand TransformGo niche
Change the
business
model
Build add-on
business
Build
entirely new
...

249
My dear, here we must run as fast as we can,
just to stay in place. And if you wish to go
anywhere you must run twice ...

250
A very good examples is Amazon that has drastically
transformed its business
Online book store
Online store for
many c...

251
In the next few lectures I will show you the transformation of
the Netflix business model
Key
Partners
Key
activities
...

252
If you build an add-on business it means that you do not replace elements
of the business model but rather add. Below ...

253
Disrupt yourself – Overview

254
Do what you do
but better
Expand TransformGo niche Disrupt yourself

255
If you have a nice cash generating business you are unfortunately running
the risk of being disrupted by some new come...

256
You can immune yourself against disruption by….disrupting yourself. This
however may have dire consequences
2015 2016 ...

257
In short term you may be loosing a lot of money
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

258
Once you find the new business model you not only gain what you have
lost…..
2015 2016 2017 2018 2019 2020 2021 2022 2...

259
… but you also start taking more and more market share from competitors
that did not adjust to new business model
2015...

260
Do what you do
but better
Expand TransformGo niche Disrupt yourself
Change the
business
model
Intrapre-
neurship
M&A
p...

261
In the next lectures I will show you 3 examples firms that were
intentionally disrupting themselves
M&A - Altassian
M&...

262
Which strategic direction you should
chose?

263
Do what you do
but better
Expand TransformGo niche Disrupt yourself

264
Do what you do
but better
Expand TransformGo niche
Penetrate
existing
markets /
products
Target new
customers
with exi...

265
How to become a badass
manager & CEO
$190
$10
For more check my online course were you will find additional tips, mate...

266
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Consultants
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267
Strategy for Management
Consultants & Business Analysts
Practical Guide
presentation
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