Bernie Hogan, "A survey of Facebook as a research site"

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A survey of Facebook as a research site:
From personal networks to the world's
social graph and (something) in between
...

Identifying this data is
completely tractable
• Backstrom, L., Dwork, C., and Kleinberg, J. (2007).
Wherefore art t...

One does not simply walk into Facebook data

Testing Tie Strength and Trace Data
(Beyond Position)
Gilbert and Karahalios (2009)

Source: http://www.fodey.com/generators/newspaper/snippet.asp

Potential Measures of
Social Capital
A. Size B. Clustering

C. Average Degree

A. Size

B. Clustering

C. Average Degree

But network structure isn’t really social capital, is it?

$ $
...

Williams Bridging Scale
(Adapted by Ellison et al., 2011)

Williams Bonding Scale
(Adapted by Ellison et al., 2011)

•There are several people in my Facebook network I trust to hel...

Signals of Relational
Investment.
(α = .90)

Information-seeking
Behavior
(α = .87)

Using Network Measures as
Independent Variables
1. Community Detection.
- Using the “Louvain ...

5 4
FB_BondingSC_Scale
3

...

Summarizing the Good
News from Structure
• People feel differently about Facebook in relation
to the connectivity...

Having two identities for
yourself is an example of a
lack of integrity

Source: http://www.ﬂickr.com/ph...

Modern Life Facebook

Hometown

Family
Neighbors
Friends
S...

Not a homogenous
group

Friends of
Friends
Everyone

Oxford Friends

Ex-students

Hobby group

...

“I remember once one of my friends from University posted a link
on my wall. They know I'm into sexual politics and gender...

The stageplay

Source: http://www.ﬂickr.com/photos/teagrrl/17574687/

Source: http://www.ﬂickr.com/photos/marialgilbert/3318487066

The Lowest Common
Denominator in Action

Google and Facebook would have you
believe that you’re a mirror, but we’re
actually more like diamonds...Look
from a dif...

Special Thanks

• Toronto: Barry Wellman, Juan Antonio Carrasco (and SSHRC)

• MSU: Brandon Brooks, Nicole Ellison, Cl...

Thank You
Bernie Hogan
Research Fellow, OII
http://people.oii.ox.ac.uk/hogan
Tw...

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

Bernie Hogan, "A survey of Facebook as a research site"

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