SlideShare a Scribd company logo
Andrea Albert
Kennedy Hardman
Amanda Rios
Why is the Elaboration Liklihood model
important?
How can we use this way of analyzing
messages in our daily work lives?
The peripheral route does not allow for
message elaboration and accepts or rejects
the message based on irrelevant cues verses
combing through the issue.
The central route uses high mental effort
and message elaboration. It is the cognitive
process of analyzing a message
1.
2.
3.
4.
5.

6.

Reciprocation
Consistency
Social proof
Liking
Authority
Scarcity




Motivated to process
Able to process
Cognitive processing



What is the Elaboration Liklihood Model
When is it best to use Central verses
Peripheral routes in the workplace?

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