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Immersion and Flow 
Step into the Magic Circle 
Åsa Roos 
Senior UX Designer 
Avalanche Studios
Who am I? 
• Level designer, game designer, producer and UX designer 
• 14 years experience in the games industry 
• Small and large companies, short and long projects 
• Current - Avalanche Studios, working on Mad Max
Johan Huizinga 
[ˈjoːɦɑn ˈɦoeyzɪŋɣaː] 
Homo Ludens
Player Experience of Needs Satisfaction (PENS) 
Scott Rigby, Richard Ryan 
• Competence 
• Autonomy 
• Relatedness
Player Experience of Needs Satisfaction (PENS) 
Scott Rigby, Richard Ryan 
• Competence 
• Autonomy 
• Relatedness 
• Identity
Competence
Mihaly Csikszentmihalyi 
[ˈmiːhaɪ ˌtʃiːksɛntməˈhaɪ.iː] 
Flow
Autonomy
Relatedness
Identity
The Magic Circle - Immersion
Games can be everything
Sense of Endless Wonder
Edu playchallenge