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Economic and Cognitive
Principles of Gamification



        Joshua Gerrish
           Empty Box
      jgerrish@gmail.com
            @jgerrish
What drives gamers to game?
Goal Setting
Goal Setting
Status / Affirmation
Status / Affirmation
Reputation
Reputation
Norms of Reciprocity
Norms of Reciprocity
Time Pressure
Scarcity
Set Completion
Reinforcement Schedules




  Random items found in FarmVille
Loss Aversion and Sunk Costs




      Withered crops in FarmVille
Thanks!

  Joshua Gerrish
jgerrish@gmail.com
      @jgerrish