This document provides information and guidance for editors on formatting books for e-book publication. It discusses why publishers are interested in e-books, current e-book market statistics and trends, the history of e-readers and devices, and the key steps and considerations for formatting manuscripts for e-book formats, including cleaning up styles, formatting chapters and headings, handling images and graphics, and publishing options.

1. E-book Editing for Editors
Susan K. Stewart
Practical Inspirations
www.practicalinspirations.com
https://www.slideshare.net/skstewart/presentations

2. Why?
 The information will help you help your publisher
 Convert out-of-print books to e-books
 Faster time to market
 Lower expenses
 Lower price to consumer
 Can be offered in multiple formats
 Easier global distribution
 Easy to update

3. Statistics
 Publishers saw increase in revenue February 2020 to
February 2021
 19.1%
 By format
 Hardback – 26.9%
 Paper – 9.2%
 Mass Market – 35.7%
 Ebooks – 19.8%
 Downloaded audio – 27.8%
 Religious Press – 13.7%
“AAAP February 2021 Statshot Report: Publishing Industry Up 24.7% For Second Month Of 2021, And 16.4% Year To
Date” Association of American Publishers, April 21, 2021, https://publishers.org/news/aap-february-2021-statshot-
report-publishing-industry-up-24-7-for-second-month-of-2021-and-16-4-year-to-date/, accessed May 6, 2021.

4. Statistics
“Amazon's Ebook Market Share 2019-2020,” (updated March 2021)
https://publishdrive.com/amazon-ebook-market-share.html, January 28, 2019, accessed May 6,
2021.

5. Micro-history
 1971 - Project Gutenberg, goal to put all public domain
and documents in e-form
 1991 - Sony DataDiscman, used compact discs,
primarily used for technical manuals
 2006 – Sony produced an e-reader, PRS-500, to
download material to the device
 2007 – Amazon brought out the Kindle
 2009 – Barnes & Noble introduced the Nook
 2009 – Amazon released Kindle for PC
 2010 – Kobo eReader was introduced by Kobo, Inc.
 2010 – Amazon released the first apps for phones

6. Stepsto aGood
E-book
 Write a good book
 Edit a good book
 Create a good cover
 Consider the reader

7. Questionsfor
Clients
 What do you expect from e-books?
 Tell me a little about e-book project?
 Beyond content, what do you think your audience
is expecting?
 Have you considered the cover?

8. Prepublication
Decisions
 Write a book proposal
 File types
 PDF, RTF, MOBI, EPUB, AZW
 Formatting Options
 DIY or a service (even if choosing s service
some of this will help)
 Digital Rights Management (DRM)

9. Prepublication
Tasks
 Set up accounts
 Kindle Direct Publishing account
 ISBN
 Library of Congress
 Copyright
 Marketing
 Social Media
 Blog
 Newsletter

10. Formatting
Fundamentals
 Learn to use Word styles
 Sidebars, pull quotes, columns
 All must go
 Clean up the manuscript
 Throw away page numbers, footnotes, headers and footers
 Stick with standard fonts
 Serif for body, sans serif for headings
 Look for fonts that have italic, bold, in the font family
 Page breaks
 Chapter titles
 Heading 1 and Heading 2 styles
 Formatting paragraphs
 Footnotes changed to endnotes
 Table of Contents
 Links – Internal and external

13. Formatting
Fundamentals
 Learn to use Word styles
 Sidebars, pull quotes, columns
 All must go
 Clean up the manuscript
 Throw away page numbers, footnotes, headers and footers
 Stick with standard fonts
 Serif for body, sans serif for headings
 Look for fonts that have italic, bold, in the font family
 Page breaks
 Chapter titles
 Heading 1 and Heading 2 styles
 Formatting paragraphs
 Footnotes changed to endnotes
 Table of Contents
 Links – Internal and external

14. Sidebarsand
Footnotes
 Sidebar information
 Can create text box sidebars
 Don’t fit well
 Include in appendix
 Add to text
 Pull quotes
 Remove
 Highlight with bold text
 Footnotes
 Convert to Endnotes
 End of chapter
 End of book

15. Formatting
Fundamentals
 Learn to use Word styles
 Sidebars, pull quotes, columns
 All must go
 Clean up the manuscript
 Throw away page numbers, footnotes, headers and footers
 Stick with standard fonts
 Serif for body, sans serif for headings
 Look for fonts that have italic, bold, in the font family
 Page breaks
 Chapter titles
 Heading 1 and Heading 2 styles
 Formatting paragraphs
 Footnotes changed to endnotes
 Table of Contents
 Links – Internal and external

16. Tableof
Contents
Use Word tools
 Styles
 TOC requires Heading 1 or H1 for chapter heads
 Sub-heads
 Heading 2 or H2
 Insert Index and Table ….

19. Formatting
Fundamentals
 Learn to use Word styles
 Sidebars, pull quotes, columns
 All must go
 Clean up the manuscript
 Throw away page numbers, footnotes, headers and footers
 Stick with standard fonts
 Serif for body, sans serif for headings
 Look for fonts that have italic, bold, in the font family
 Page breaks
 Chapter titles
 Heading 1 and Heading 2 styles
 Formatting paragraphs
 Footnotes changed to endnotes
 Table of Contents
 Links – Internal and external

20. Graphics
 Images must be inserted as a file. Not copied and
pasted
 Text boxes, sometimes used for sidebars, need to
be graphic images.
 The more images, the more expensive the e-book
is to sell.
 Fixed Format for image-heavy books
 Children’s books
 Graphic novels
 Coffee Table Books

21. OtherDetails
Front Matter
 Title page
 Copyright page
 Table of Contents
 “Look Inside” feature
 About 10%
 Get to content quickly
 Endorsements, acknowledgments, dedication in the
back

22. Publishing
How?
 Convert DOC file to HTML
 Upload the file
 Preview
 KDP points out spelling errors
 One more proofreading
 Don’t panic if it’s not quite right
 Correct problems in the DOC file and return to step 1.

24. Publishing
How?
 Convert DOC file to HTML
 Upload the file
 Preview
 KDP points out spelling errors
 One more proofreading
 Don’t panic if it’s not quite right
 Correct problems in the DOC file and return to step 1.

25. Publishing
Where?
Free
 Kindle Direct Publishing
 Apple iBooks
 Smashwords (multiple distribution excluding Amazon)
 Draft2Digtal
For fee
 IngramSpark (distribution to 70 online retailers
including Amazon)
 Lulu
 Bookbaby

26. After
e-Publication
Print
 Kindle Direct Publishing
 Ingram Spark
 Bookbaby (5 Steps to Self Publishing)
 Barnes & Noble Press

27. OtherFormats
Word DOC can be converted
 EPUB
 Calibre
 PDF
 Set up for print
 Convert within Word

28. Formatting e-Books
for Writers