Downward communication refers to the flow of information from higher levels of management to lower levels in the organizational structure. It involves superiors communicating rules, regulations, orders, directions, guidelines, instructions, policies, and plans to their subordinates. Some benefits of downward communication include it being useful for management to control activities and effectively delegate authority, as well as providing structure for employees. Potential downsides can include a lack of participation from subordinates, delays in transmitting messages, and instances of under or over communication.

1. DOWNWARD
COMMUNICATION
Dr. ShabnamGurung
Departmentof Commerce
AhmednagarCollege,Ahmednagar
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Channels of
Communication
On the basis of
Flow of Information
Downward
Communication
Upward
Communication
Horizontal
Communication
Diagonal
Communication
Grapevine
Communication
VERTICAL
COMMUNICATIO

3. DOWNWARD
COMMUNICATION
When vertical
communication flows from
higher level of management
to lower level of
management in the
organization structured it is
known as Downward
Communication.
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4. DOWNWARD
COMMUNICATION
Downward
Communication the
information flows from
superiors to their
subordinates.
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DOWNWARD
COMMUNICATION
NETWORK IN
ORGANISATION

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BOD
CHAIRMAN/ MD
PRODUCTION
DIRECTOR
DEPARTMENTAL
MANAGER
ASSISTANT MANAGER
SUPERVISOR
EMPLOYEES
DOWNWARD
COMMUNICATI
ON

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DOWNWARD
COMMUNICATION
CONSISTS
RULES
REGULATIONS
ORDERS
DIRECTIONSGUIDELINES
INSTRUCTIONS
POLICIES AND
PLAN

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MERITS OF
DOWNWARD
COMMUNICATION
USEFUL FOR
MANAGEMENT
CONTROLLING
THE ACTIVITIES
EFFECTIVE USE
OF DELEGATION
OF AUTHORITY
USEFUL FOR
EMLOYEES
GOOD
ORGANISATION
OF WORK

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DEMERITS OF
DOWNWARD
COMMUNICATION
LACK OF
PARTICIPATION
DELAY IN
TRANSMITTING
MASSAGE
UNDER AND OVER
COMMUNICATION

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