SlideShare a Scribd company logo
Do you agree that cohort segmentation is effective in developing communications for various
consumer groups? Explain why or why not.
Solution
Cohort segmentation is also called segmentation according to generation.  It also refers to
segmentation of the market based on identical generations. The cohorts have very many things in
common they share the same likes and dislikes and also enjoy consumption of the same products.
Hence communication has to be directed at cohorts in identical manner different generations
should be addressed differently.  The same cultural communication should be addressed to
the same generation because this will have the most pertinent effect if addressed correctly.
Different consumer groups react to communications differently. Hence marketers who segment
the market based on cohorts should focus the communication on culture economic and political
influences that form the cohort. Unless marketers understand that developing communication for
different cohort groups is much needed to focus on consumer preferences and tastes. Every
cohort has a different dimension and would end up buying only those products that are directed
towards them.

More Related Content

Similar to Do you agree that cohort segmentation is effective in developing commu (1).docx

The Necessity of Diversity Marketing in Today’s Era
The Necessity of Diversity Marketing in Today’s EraThe Necessity of Diversity Marketing in Today’s Era
The Necessity of Diversity Marketing in Today’s Era
SameerShaik43
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
Divya Yadaaav
 
Target Audience in Advertising
Target Audience in AdvertisingTarget Audience in Advertising
Target Audience in Advertising
SarthakPrakash2
 
Marketing 1.02 b
Marketing 1.02 bMarketing 1.02 b
Marketing 1.02 b
grantdeaton
 
Lecture 3 Market Segmentation.pptx
Lecture 3 Market Segmentation.pptxLecture 3 Market Segmentation.pptx
Lecture 3 Market Segmentation.pptx
Ravneet Singh Bhandari
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 
Market segmentaion and basis for market segmentation
Market segmentaion and basis for market segmentationMarket segmentaion and basis for market segmentation
Market segmentaion and basis for market segmentation
Saddam Khan
 
marketsegmentation-mm2-lva1-app6891.pptx
marketsegmentation-mm2-lva1-app6891.pptxmarketsegmentation-mm2-lva1-app6891.pptx
marketsegmentation-mm2-lva1-app6891.pptx
NidhiBhatnagar19
 
3. STPD
3. STPD3. STPD
1 Strategic Product Management - Introduction
1 Strategic Product Management - Introduction1 Strategic Product Management - Introduction
1 Strategic Product Management - Introduction
Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Market Segmentation PPT
Market Segmentation PPTMarket Segmentation PPT
Market Segmentation PPT
Dr. Durgaprasad Navulla
 
CONSUMER BEHAVIOR by pearson
CONSUMER BEHAVIOR by pearson CONSUMER BEHAVIOR by pearson
CONSUMER BEHAVIOR by pearson
Sourav Karmakar
 
Brand Communications
Brand CommunicationsBrand Communications
Brand Communications
Sj -
 
Bases for Segmentation of consumer market
Bases for Segmentation of consumer marketBases for Segmentation of consumer market
Bases for Segmentation of consumer market
Dr Pooja
 
Marketing Segmentation
Marketing SegmentationMarketing Segmentation
Marketing Segmentation
zirram
 
Stp
StpStp
Chapter 6 principles of marketing
Chapter 6   principles of marketingChapter 6   principles of marketing
Chapter 6 principles of marketing
Antonio F. Balatar Jr.
 
basics of marketing
 basics of marketing basics of marketing
basics of marketing
Indira
 
Social Media + Diversity: The ROI for Brands
Social Media + Diversity: The ROI for BrandsSocial Media + Diversity: The ROI for Brands
Social Media + Diversity: The ROI for Brands
Donna + Nailah
 
Design Model Comparison WorksheetSTAR ModelMcKinsey ModelS
Design Model Comparison WorksheetSTAR ModelMcKinsey ModelSDesign Model Comparison WorksheetSTAR ModelMcKinsey ModelS
Design Model Comparison WorksheetSTAR ModelMcKinsey ModelS
LinaCovington707
 

Similar to Do you agree that cohort segmentation is effective in developing commu (1).docx (20)

The Necessity of Diversity Marketing in Today’s Era
The Necessity of Diversity Marketing in Today’s EraThe Necessity of Diversity Marketing in Today’s Era
The Necessity of Diversity Marketing in Today’s Era
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
 
Target Audience in Advertising
Target Audience in AdvertisingTarget Audience in Advertising
Target Audience in Advertising
 
Marketing 1.02 b
Marketing 1.02 bMarketing 1.02 b
Marketing 1.02 b
 
Lecture 3 Market Segmentation.pptx
Lecture 3 Market Segmentation.pptxLecture 3 Market Segmentation.pptx
Lecture 3 Market Segmentation.pptx
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
Market segmentaion and basis for market segmentation
Market segmentaion and basis for market segmentationMarket segmentaion and basis for market segmentation
Market segmentaion and basis for market segmentation
 
marketsegmentation-mm2-lva1-app6891.pptx
marketsegmentation-mm2-lva1-app6891.pptxmarketsegmentation-mm2-lva1-app6891.pptx
marketsegmentation-mm2-lva1-app6891.pptx
 
3. STPD
3. STPD3. STPD
3. STPD
 
1 Strategic Product Management - Introduction
1 Strategic Product Management - Introduction1 Strategic Product Management - Introduction
1 Strategic Product Management - Introduction
 
Market Segmentation PPT
Market Segmentation PPTMarket Segmentation PPT
Market Segmentation PPT
 
CONSUMER BEHAVIOR by pearson
CONSUMER BEHAVIOR by pearson CONSUMER BEHAVIOR by pearson
CONSUMER BEHAVIOR by pearson
 
Brand Communications
Brand CommunicationsBrand Communications
Brand Communications
 
Bases for Segmentation of consumer market
Bases for Segmentation of consumer marketBases for Segmentation of consumer market
Bases for Segmentation of consumer market
 
Marketing Segmentation
Marketing SegmentationMarketing Segmentation
Marketing Segmentation
 
Stp
StpStp
Stp
 
Chapter 6 principles of marketing
Chapter 6   principles of marketingChapter 6   principles of marketing
Chapter 6 principles of marketing
 
basics of marketing
 basics of marketing basics of marketing
basics of marketing
 
Social Media + Diversity: The ROI for Brands
Social Media + Diversity: The ROI for BrandsSocial Media + Diversity: The ROI for Brands
Social Media + Diversity: The ROI for Brands
 
Design Model Comparison WorksheetSTAR ModelMcKinsey ModelS
Design Model Comparison WorksheetSTAR ModelMcKinsey ModelSDesign Model Comparison WorksheetSTAR ModelMcKinsey ModelS
Design Model Comparison WorksheetSTAR ModelMcKinsey ModelS
 

More from wviola

Alice intends to send a secure message to Bob- (1) What are the threat.docx
Alice intends to send a secure message to Bob- (1) What are the threat.docxAlice intends to send a secure message to Bob- (1) What are the threat.docx
Alice intends to send a secure message to Bob- (1) What are the threat.docx
wviola
 
Add a function prototype for the function sumNum- # include using nam.docx
Add a function prototype for the function sumNum- # include  using nam.docxAdd a function prototype for the function sumNum- # include  using nam.docx
Add a function prototype for the function sumNum- # include using nam.docx
wviola
 
Add a new check on the emp table to make sure that any new employee in.docx
Add a new check on the emp table to make sure that any new employee in.docxAdd a new check on the emp table to make sure that any new employee in.docx
Add a new check on the emp table to make sure that any new employee in.docx
wviola
 
Adding elements to an Array- Given the following simple List class tha.docx
Adding elements to an Array- Given the following simple List class tha.docxAdding elements to an Array- Given the following simple List class tha.docx
Adding elements to an Array- Given the following simple List class tha.docx
wviola
 
Ad by DealsFactor - Close Menlo Company Contribution Income.docx
Ad by DealsFactor - Close           Menlo Company Contribution Income.docxAd by DealsFactor - Close           Menlo Company Contribution Income.docx
Ad by DealsFactor - Close Menlo Company Contribution Income.docx
wviola
 
Action Center activation Administrative Tools Aero applets Computer Co (2).docx
Action Center activation Administrative Tools Aero applets Computer Co (2).docxAction Center activation Administrative Tools Aero applets Computer Co (2).docx
Action Center activation Administrative Tools Aero applets Computer Co (2).docx
wviola
 
Acids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docx
Acids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docxAcids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docx
Acids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docx
wviola
 
Action Center activation Administrative Tools Aero applets Computer Co.docx
Action Center activation Administrative Tools Aero applets Computer Co.docxAction Center activation Administrative Tools Aero applets Computer Co.docx
Action Center activation Administrative Tools Aero applets Computer Co.docx
wviola
 
Action Center activation Administrative Tools Aero applets Computer Co (1).docx
Action Center activation Administrative Tools Aero applets Computer Co (1).docxAction Center activation Administrative Tools Aero applets Computer Co (1).docx
Action Center activation Administrative Tools Aero applets Computer Co (1).docx
wviola
 
Acid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docx
Acid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docxAcid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docx
Acid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docx
wviola
 
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docxAC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docx
wviola
 
Accounting Which of the following is true of a corporation- OA- The st.docx
Accounting Which of the following is true of a corporation- OA- The st.docxAccounting Which of the following is true of a corporation- OA- The st.docx
Accounting Which of the following is true of a corporation- OA- The st.docx
wviola
 
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docxAC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docx
wviola
 
advantages and disadvantages of using centralized network management v.docx
advantages and disadvantages of using centralized network management v.docxadvantages and disadvantages of using centralized network management v.docx
advantages and disadvantages of using centralized network management v.docx
wviola
 
Advantages & Disadvantages of Server Applications in 150+ wordsSolutio.docx
Advantages & Disadvantages of Server Applications in 150+ wordsSolutio.docxAdvantages & Disadvantages of Server Applications in 150+ wordsSolutio.docx
Advantages & Disadvantages of Server Applications in 150+ wordsSolutio.docx
wviola
 
Does any one have a paper on human resource practices in countries bes.docx
Does any one have a paper on human resource practices in countries bes.docxDoes any one have a paper on human resource practices in countries bes.docx
Does any one have a paper on human resource practices in countries bes.docx
wviola
 
Do you think Facebook should operate in China even if it means complyi.docx
Do you think Facebook should operate in China even if it means complyi.docxDo you think Facebook should operate in China even if it means complyi.docx
Do you think Facebook should operate in China even if it means complyi.docx
wviola
 
Do you think contingent gains should be disclosed in the financial sta (1).docx
Do you think contingent gains should be disclosed in the financial sta (1).docxDo you think contingent gains should be disclosed in the financial sta (1).docx
Do you think contingent gains should be disclosed in the financial sta (1).docx
wviola
 
Do you think contingent gains should be disclosed in the financial sta.docx
Do you think contingent gains should be disclosed in the financial sta.docxDo you think contingent gains should be disclosed in the financial sta.docx
Do you think contingent gains should be disclosed in the financial sta.docx
wviola
 
Do you believe the double taxation of earnings which occurs at the cor.docx
Do you believe the double taxation of earnings which occurs at the cor.docxDo you believe the double taxation of earnings which occurs at the cor.docx
Do you believe the double taxation of earnings which occurs at the cor.docx
wviola
 

More from wviola (20)

Alice intends to send a secure message to Bob- (1) What are the threat.docx
Alice intends to send a secure message to Bob- (1) What are the threat.docxAlice intends to send a secure message to Bob- (1) What are the threat.docx
Alice intends to send a secure message to Bob- (1) What are the threat.docx
 
Add a function prototype for the function sumNum- # include using nam.docx
Add a function prototype for the function sumNum- # include  using nam.docxAdd a function prototype for the function sumNum- # include  using nam.docx
Add a function prototype for the function sumNum- # include using nam.docx
 
Add a new check on the emp table to make sure that any new employee in.docx
Add a new check on the emp table to make sure that any new employee in.docxAdd a new check on the emp table to make sure that any new employee in.docx
Add a new check on the emp table to make sure that any new employee in.docx
 
Adding elements to an Array- Given the following simple List class tha.docx
Adding elements to an Array- Given the following simple List class tha.docxAdding elements to an Array- Given the following simple List class tha.docx
Adding elements to an Array- Given the following simple List class tha.docx
 
Ad by DealsFactor - Close Menlo Company Contribution Income.docx
Ad by DealsFactor - Close           Menlo Company Contribution Income.docxAd by DealsFactor - Close           Menlo Company Contribution Income.docx
Ad by DealsFactor - Close Menlo Company Contribution Income.docx
 
Action Center activation Administrative Tools Aero applets Computer Co (2).docx
Action Center activation Administrative Tools Aero applets Computer Co (2).docxAction Center activation Administrative Tools Aero applets Computer Co (2).docx
Action Center activation Administrative Tools Aero applets Computer Co (2).docx
 
Acids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docx
Acids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docxAcids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docx
Acids Bases Taste Taste pH greater than pH less tharn Acids effect ind.docx
 
Action Center activation Administrative Tools Aero applets Computer Co.docx
Action Center activation Administrative Tools Aero applets Computer Co.docxAction Center activation Administrative Tools Aero applets Computer Co.docx
Action Center activation Administrative Tools Aero applets Computer Co.docx
 
Action Center activation Administrative Tools Aero applets Computer Co (1).docx
Action Center activation Administrative Tools Aero applets Computer Co (1).docxAction Center activation Administrative Tools Aero applets Computer Co (1).docx
Action Center activation Administrative Tools Aero applets Computer Co (1).docx
 
Acid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docx
Acid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docxAcid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docx
Acid lonization Constants (K-) for Some Monoprotic Weak Acids at 25 ec.docx
 
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docxAC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 6Solut.docx
 
Accounting Which of the following is true of a corporation- OA- The st.docx
Accounting Which of the following is true of a corporation- OA- The st.docxAccounting Which of the following is true of a corporation- OA- The st.docx
Accounting Which of the following is true of a corporation- OA- The st.docx
 
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docxAC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docx
AC 556 Accounting for Governmental & Nonprofit Entities Chapter 7Solut.docx
 
advantages and disadvantages of using centralized network management v.docx
advantages and disadvantages of using centralized network management v.docxadvantages and disadvantages of using centralized network management v.docx
advantages and disadvantages of using centralized network management v.docx
 
Advantages & Disadvantages of Server Applications in 150+ wordsSolutio.docx
Advantages & Disadvantages of Server Applications in 150+ wordsSolutio.docxAdvantages & Disadvantages of Server Applications in 150+ wordsSolutio.docx
Advantages & Disadvantages of Server Applications in 150+ wordsSolutio.docx
 
Does any one have a paper on human resource practices in countries bes.docx
Does any one have a paper on human resource practices in countries bes.docxDoes any one have a paper on human resource practices in countries bes.docx
Does any one have a paper on human resource practices in countries bes.docx
 
Do you think Facebook should operate in China even if it means complyi.docx
Do you think Facebook should operate in China even if it means complyi.docxDo you think Facebook should operate in China even if it means complyi.docx
Do you think Facebook should operate in China even if it means complyi.docx
 
Do you think contingent gains should be disclosed in the financial sta (1).docx
Do you think contingent gains should be disclosed in the financial sta (1).docxDo you think contingent gains should be disclosed in the financial sta (1).docx
Do you think contingent gains should be disclosed in the financial sta (1).docx
 
Do you think contingent gains should be disclosed in the financial sta.docx
Do you think contingent gains should be disclosed in the financial sta.docxDo you think contingent gains should be disclosed in the financial sta.docx
Do you think contingent gains should be disclosed in the financial sta.docx
 
Do you believe the double taxation of earnings which occurs at the cor.docx
Do you believe the double taxation of earnings which occurs at the cor.docxDo you believe the double taxation of earnings which occurs at the cor.docx
Do you believe the double taxation of earnings which occurs at the cor.docx
 

Recently uploaded

Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
Celine George
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
TechSoup
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
blueshagoo1
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
indexPub
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025
khuleseema60
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
Celine George
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
 
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Henry Hollis
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
David Douglas School District
 

Recently uploaded (20)

Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
 
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
 

Do you agree that cohort segmentation is effective in developing commu (1).docx

  • 1. Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not. Solution Cohort segmentation is also called segmentation according to generation.  It also refers to segmentation of the market based on identical generations. The cohorts have very many things in common they share the same likes and dislikes and also enjoy consumption of the same products. Hence communication has to be directed at cohorts in identical manner different generations should be addressed differently.  The same cultural communication should be addressed to the same generation because this will have the most pertinent effect if addressed correctly. Different consumer groups react to communications differently. Hence marketers who segment the market based on cohorts should focus the communication on culture economic and political influences that form the cohort. Unless marketers understand that developing communication for different cohort groups is much needed to focus on consumer preferences and tastes. Every cohort has a different dimension and would end up buying only those products that are directed towards them.