SlideShare a Scribd company logo
go.bluewaterbrand.com/super
GETTING
FOUND!
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
of franchise brands
provide local sites
go.bluewaterbrand.com/super
Source: FranConnect
LOCAL SITES TAKEAWAYS
• Have local sites
• Make them mobile friendly
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
of mobile searchers
call a business directly
from Google Search
Source: SiteWit
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS BENEFITS
• It’s FREE!
• Quick and easy registration process
go.bluewaterbrand.com/super
of franchise brands have
optimized Google listings
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS
Which franchise brand has great examples of
optimized Google My Business Pages?
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Accurate Contact Information Consistent Brand FeelSocial Reviews
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS
TAKEAWAYS
• Always Have a Google My Business Listing
• Make Sure it’s Optimized
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS
TAKEAWAYS
• Always Have a Google My Business Listing
• Make Sure it’s Optimized:
– No Duplicate Location
– Contact Info is Correct (phone, address, etc.)
– Include Your Keywords
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
of online experiences
begin with a search engine.
Source: ImFORZA
go.bluewaterbrand.com/super
Businesses make an average
of $2 in revenue for every
$1 they spend on AdWords.
Source: SiteWit
go.bluewaterbrand.com/super
PAID SEARCH TAKEAWAYS
• Follow Keyword Best Practices
– Use Location and Vertical
(i.e. “Coffee, Minneapolis, etc.”)
go.bluewaterbrand.com/super
PAID SEARCH TAKEAWAYS
• Franchisors and Franchisees Work Together
– Connect to discuss best practices for
locations
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
Monthly active users
Facebook has
Source: Facebook.com
go.bluewaterbrand.com/super
PROPECTIVE CUSTOMERS
• Use Your “Perfect Customer”
Demographics
– Location
– Gender
– Interests
– And More!
go.bluewaterbrand.com/super
EXISTING CUSTOMERS
• Target Facebook users who
have “liked” you.
go.bluewaterbrand.com/super
EXISTING CUSTOMERS
• Email Targeting
– Upload your email list to Facebook and find
matching customers!
go.bluewaterbrand.com/super
There are 3.2 billion likes
and comments every day,
around the world
Source: Facebook.com
go.bluewaterbrand.com/super
FACEBOOK ADS TAKEAWAYS
• Budget Friendly
• Connect about Best Practices
• Test Them Out!
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
million active
listeners on Pandora
Source: Pandora News Release, Feb. 2015
go.bluewaterbrand.com/super
PANDORA BENEFITS
• Pandora is a Unique Multi-Sensory Chanel
– Audio + Visual + Video
go.bluewaterbrand.com/super
PANDORA BENEFITS
• Perfect Integrated Marketing Option!
go.bluewaterbrand.com/super
PANDORA BENEFITS
• Perfect Integrated Marketing Option!
– Easy to Link to other Channels:
• Facebook
• Local Sites
• You Tube
• Etc.
go.bluewaterbrand.com/super
PANDORA TAKEAWAYS
• Great for Driving Awareness
– Use for BIG Announcements
– Grand Openings
– Promotional Events
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
When reached with
Facebook ads, email
openers were 22%
more likely to purchase
Source: Salesforce Marketing Cloud 2015
go.bluewaterbrand.com/super
Facebook ads
extended email
reach by
Source: Salesforce Marketing Cloud 2015
go.bluewaterbrand.com/super
EMAIL BENEFITS
• Amplify the Power of Email by Combining
with Other Channels:
– Facebook Ads
– Direct Mail
go.bluewaterbrand.com/super
EMAIL TAKEAWAYS
• Use Best Practices for Email Marketing
– Good Opt-in Process & CAN-SPAM
Compliant
– Relevant & Personalized
go.bluewaterbrand.com/super
Nearly one-third
of email recipients
open email based
on subject line alone
Source: ExpressPigeon
go.bluewaterbrand.com/super
GET THE INFOGRAPHIC:
KA-POW! 6 DIGITAL
MARKETING SUPERPOWERS
FOR YOUR FRANCHISE
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
WATCH THE VIDEO:
go.bluewaterbrand.com/super
facebook.com/bluewaterbrand
Bluewater Inc.
youtube.com/bluewaterbrand bluewaterbrand.com/blog
instagram.com/bluewaterbrand
go.bluewaterbrand.com/super
@BluewaterBrand
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super

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6 Digital Marketing Superpowers for Your Franchise - A Franchise Marketing Webcast from Bluewater

Editor's Notes

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