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DECEMBER 11, 2021
Digital & Social
Media
Marketing Strategy
THE SCANDAL PROJECT by GetDigital Media.
Ανταγωνιστής - Nirvana
Παρατηρήσεις:
• Παρουσία σε Facebook και Instagram
• Κυρίως εικόνες
• Δεν κάνουν συνεργασίες με influencers
• Δημιουργούν seasonal περιεχόμενο
• Έχουν κάνει διαγωνισμούς
• 2019-2020 ανέβασαν και κάποιες lifestyle pictures
τηρώντας τον «κανόνα» 80% vs 20%
• Για περίπου 1 χρόνο (Απρίλιο του 2020-Μάιο του
2021) δόθηκε πολύ βάση στο campaign More
Pleasure Please
• 8 γεύσεις μας ταξιδεύουν στα πιο αναπάντεχα μέρη της
Ελλάδας
• 8 ταξίδια στις πιο νοσταλγικές εμπειρίες μας
• Κάθε ταξίδι μια γεύση, κάθε ταξίδι ένα communication
pillar
ScandaLust
• Πήλι - Βόρεια Εύβοια
• Άνω Πορόια - Σέρρες
• Οία - Σαντορίνη
• Κρήτη - Road Trip
• Σύβοτα - Θεσπρωτία
• Νταμούχαρη - Πήλιο
• Αθήνα - Γραφείο
• Αρμενιστής - Χαλκιδική
Influencers
• 10 mom bloggers
• 10 food bloggers
• 10 travel bloggers
Our ambassador influencer:
Sakis Tanimanidis
Our micro influencers:
Content Marketing
• 8 videos launching from May 15th - one each week till July 3rd
These videos will appear on Youtube & Facebook
• 80 instagram posts - 4 per week
• 280 everyday stories
• 8 facebook videos & 32 facebook posts
Content Marketing
contest promoted by
micro influencers
Live Marketing
Social Media & Google Ads
Premium Publishers
Media Plan Publishers
Digital Marketing Strategy Budget Details
Digital Marketing Strategy Budget Summary & Timeline
Start content &
Awareness Ads
May 1st
Launch first video
Start remarketing Ads
May 15th
Start Premium Display in
Publishers
June 1st
Start Contest and use of
Micro Influencers
June 15th
End Contest
June 25th
End Campaigns
September 30th
Timeline
GetDigital Media
Σας Ευχαριστούμε!
Let's get #ScandaLust this summer

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Digital & Social Media Marketing Strategy

  • 1. DECEMBER 11, 2021 Digital & Social Media Marketing Strategy THE SCANDAL PROJECT by GetDigital Media.
  • 2. Ανταγωνιστής - Nirvana Παρατηρήσεις: • Παρουσία σε Facebook και Instagram • Κυρίως εικόνες • Δεν κάνουν συνεργασίες με influencers • Δημιουργούν seasonal περιεχόμενο • Έχουν κάνει διαγωνισμούς • 2019-2020 ανέβασαν και κάποιες lifestyle pictures τηρώντας τον «κανόνα» 80% vs 20% • Για περίπου 1 χρόνο (Απρίλιο του 2020-Μάιο του 2021) δόθηκε πολύ βάση στο campaign More Pleasure Please
  • 3. • 8 γεύσεις μας ταξιδεύουν στα πιο αναπάντεχα μέρη της Ελλάδας • 8 ταξίδια στις πιο νοσταλγικές εμπειρίες μας • Κάθε ταξίδι μια γεύση, κάθε ταξίδι ένα communication pillar ScandaLust • Πήλι - Βόρεια Εύβοια • Άνω Πορόια - Σέρρες • Οία - Σαντορίνη • Κρήτη - Road Trip • Σύβοτα - Θεσπρωτία • Νταμούχαρη - Πήλιο • Αθήνα - Γραφείο • Αρμενιστής - Χαλκιδική
  • 4. Influencers • 10 mom bloggers • 10 food bloggers • 10 travel bloggers Our ambassador influencer: Sakis Tanimanidis Our micro influencers:
  • 5. Content Marketing • 8 videos launching from May 15th - one each week till July 3rd These videos will appear on Youtube & Facebook • 80 instagram posts - 4 per week • 280 everyday stories • 8 facebook videos & 32 facebook posts
  • 6. Content Marketing contest promoted by micro influencers Live Marketing
  • 7. Social Media & Google Ads
  • 9. Digital Marketing Strategy Budget Details
  • 10. Digital Marketing Strategy Budget Summary & Timeline Start content & Awareness Ads May 1st Launch first video Start remarketing Ads May 15th Start Premium Display in Publishers June 1st Start Contest and use of Micro Influencers June 15th End Contest June 25th End Campaigns September 30th Timeline