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HELLO!
I am Palak Rikhi
I am here to present some Digital
Marketing Strategies for your business
You can find me at
palakrikhi259@gmail.com
1
ROADMAP FOR THE DIGITAL
SUCCESS OF ANY BUSINESS
2
1 3 5
6
4
2
Brand
Awareness Consideration Conversion
Generate Interest Evaluation Leads Converted
into Sales
Methods to Achieve the Goals in Roadmap
3
How I can help you to Achieve Goals What Goal is About?
SEO, SEM, SMM, Website
Ranking, All types of Ads,
Campaigns,Media Mentions
Brand Awareness
(Discovery)
Your prospects have a pain point and they
began to search for solutions
Emails and WhatsApp
Newsletters, Social Media
Presence, Website Content
Generate Interest Potential customers begin to research
your company and learn more about your
products
Free trials,Email
Campaigns,Webinars, Offers,
Giveaways, Competitions
Consideration Prospects become interested in your
brand, Which indicated increased interest
in Prospect
Paid social media posts,Display
ads,Emails
Evaluation The prospective customer makes their
final decision about if they want to
purchase from you.
PPC Campaigns leading to our
e-commerce site
Conversion The prospective customer reaches out to
your MARKETING team and becomes a
LEAD
How Can I help to achieve the said
goals?
4
Increase visits of the Target Audience on your website :
I can increase the visit of your target audience such as Salons and Spa(Owners,
Managers, Purchase Managers, Beauty Professionals)
Ways:
✔ SEARCH ENGINE OPTIMIZATION(SEO): More than 90% of online experiences
begin with a simple online search through search engines like Google
✔ I will add the most relevant keywords and perform the ON-PAGE and OFF-PAGE
SEO of your site.
CONTENT MARKETING
5
✔ By creating highly engaging posts for Instagram and
Facebook including crucial keywords for SEO
✔ By creating a QR Code to include in your traditional
marketing material
All of which link back to your site where shoppers can
find more information about your products or services.
Paid Search (SEM)
(Increase website traffic through paid
advertisements)
6
✔ Google Adwords(Ads based on location, keywords
used by competitors)
✔ Landing Pages(Including all targeted keywords)
✔ Display Ads(Where we can showcase our product)
Pay Per Click
Advertising
7
✔ The ideal LANDING PAGE with content that matches
the advertisement
✔ Lure the clients to click our PPC ads and redirect to
them on our Contact Page
✔ High Lead Generation PPC Campaigns
Social Media Marketing
8
Facebook, Instagram and LinkedIN
✔ Regular Client Engaging Posts(Videos, Newsletters,
Offers, Company Updates, Media Mentions ,etc.)
✔ Facebook Ads, LinkedIn Ads.
✔ Boost Posts
Email Marketing
9
✔ Weekly or Monthly Newsletters for Consideration
✔ Lead Generation Newsletters
✔ Marketing Automation Campaigns
✔ Engaging Content
✔ Clickable Newsletters(Can directly connect the
customers to our website, social media channels and
landing pages)
✔ Regular Updations about various activities in the
Company
WhatsApp Marketing
10
✔ Weekly or Monthly Newsletters for Consideration
✔ Lead Generation Newsletters
✔ Marketing Automation Newsletters
✔ Engaging Content
✔ Regular Updations about various activities in the
Company
Video Marketing
11
Videos are the best way to connect with the Target
Audience
✔ Can edit basic videos for our brand promotion
activities
✔ Can run video ads on Facebook, LinkedIn and
Instagram
WANT BIG IMPACT?
USE BIG IMAGE.
12
THANKYOU

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Digital Marketing.pptx

  • 1. HELLO! I am Palak Rikhi I am here to present some Digital Marketing Strategies for your business You can find me at palakrikhi259@gmail.com 1
  • 2. ROADMAP FOR THE DIGITAL SUCCESS OF ANY BUSINESS 2 1 3 5 6 4 2 Brand Awareness Consideration Conversion Generate Interest Evaluation Leads Converted into Sales
  • 3. Methods to Achieve the Goals in Roadmap 3 How I can help you to Achieve Goals What Goal is About? SEO, SEM, SMM, Website Ranking, All types of Ads, Campaigns,Media Mentions Brand Awareness (Discovery) Your prospects have a pain point and they began to search for solutions Emails and WhatsApp Newsletters, Social Media Presence, Website Content Generate Interest Potential customers begin to research your company and learn more about your products Free trials,Email Campaigns,Webinars, Offers, Giveaways, Competitions Consideration Prospects become interested in your brand, Which indicated increased interest in Prospect Paid social media posts,Display ads,Emails Evaluation The prospective customer makes their final decision about if they want to purchase from you. PPC Campaigns leading to our e-commerce site Conversion The prospective customer reaches out to your MARKETING team and becomes a LEAD
  • 4. How Can I help to achieve the said goals? 4 Increase visits of the Target Audience on your website : I can increase the visit of your target audience such as Salons and Spa(Owners, Managers, Purchase Managers, Beauty Professionals) Ways: ✔ SEARCH ENGINE OPTIMIZATION(SEO): More than 90% of online experiences begin with a simple online search through search engines like Google ✔ I will add the most relevant keywords and perform the ON-PAGE and OFF-PAGE SEO of your site.
  • 5. CONTENT MARKETING 5 ✔ By creating highly engaging posts for Instagram and Facebook including crucial keywords for SEO ✔ By creating a QR Code to include in your traditional marketing material All of which link back to your site where shoppers can find more information about your products or services.
  • 6. Paid Search (SEM) (Increase website traffic through paid advertisements) 6 ✔ Google Adwords(Ads based on location, keywords used by competitors) ✔ Landing Pages(Including all targeted keywords) ✔ Display Ads(Where we can showcase our product)
  • 7. Pay Per Click Advertising 7 ✔ The ideal LANDING PAGE with content that matches the advertisement ✔ Lure the clients to click our PPC ads and redirect to them on our Contact Page ✔ High Lead Generation PPC Campaigns
  • 8. Social Media Marketing 8 Facebook, Instagram and LinkedIN ✔ Regular Client Engaging Posts(Videos, Newsletters, Offers, Company Updates, Media Mentions ,etc.) ✔ Facebook Ads, LinkedIn Ads. ✔ Boost Posts
  • 9. Email Marketing 9 ✔ Weekly or Monthly Newsletters for Consideration ✔ Lead Generation Newsletters ✔ Marketing Automation Campaigns ✔ Engaging Content ✔ Clickable Newsletters(Can directly connect the customers to our website, social media channels and landing pages) ✔ Regular Updations about various activities in the Company
  • 10. WhatsApp Marketing 10 ✔ Weekly or Monthly Newsletters for Consideration ✔ Lead Generation Newsletters ✔ Marketing Automation Newsletters ✔ Engaging Content ✔ Regular Updations about various activities in the Company
  • 11. Video Marketing 11 Videos are the best way to connect with the Target Audience ✔ Can edit basic videos for our brand promotion activities ✔ Can run video ads on Facebook, LinkedIn and Instagram
  • 12. WANT BIG IMPACT? USE BIG IMAGE. 12