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Topics on
digital
leadership
Enterprise social networks
Your launchpad for digital leadership
June 6, 2018
Catherine Shinners
Merced Group
You’ve heard about principles of digital leadership
…but HOW?
#SocialNow
Personal knowledge mastery
(PKM) …a continuous
process of seeking, sense-
making and sharing
Harold Jarche
“a dynamic two-way flow of power and
authority based on knowledge, trust,
credibility and a focus on results,
enabled by interconnected people and
technology.”
Jon Husband
www.mercedgroup.com
Invite participative
communicationsMaster digital
fluencies
Empower networked
social structures
#SocialNow
Model digital
leadership
www.mercedgroup.com
Techniques for digital leadership
Digital home for organizations
Peer leader co-working
Connector and influencer
New Solutions Organization
Our strategy this year
• Loren ipsum
• Loren ipsum
Global hack-a-thon
highlights
Digital home – sustained shared experience
 Touchstone for group cohesion
 Shared voices
 Sustain, build on in-person events, joint
work
 Coherent reference for leadership & org
communications
 Team conversation, serendipity
Our reason
for being
Leadership
profiles
Latest from
leaders
What’s hot
this month
Get to know
new team
members
Call for input,
ideas  Integrate with your communications
strategies & leadership style
 Maintain freshness, write for web
 Create opportunity for voices across org
 Digital listening – scan, observe
conversation
 Transparent responsiveness
Social conversationImportant,
official stuff
New
poll
#SocialNow www.mercedgroup.com
 Blogged status reports
with team comments
 Shared collaboration
space
 Co-location of artifacts
 Online problem solving
conversations
 Sustained, coherent view
of team, progress
Open, shared working with your leadership team
#SocialNow
Work collaboratively, digitally, as you have
asked your teams and workforce to do
www.mercedgroup.com
Show up – connector and influencer
#SocialNow
 Active profile on the company
ESN
 Your voice
 Express your network
 Offer up items of interest, new
learnings
Latest blog
Ut enim ad
minim veniam,
quis nostrud
exercitation
ullamco laboris
nisi ut aliquip
veniam, quis nostrud
exercitation ullamco
laboris nisi ut aliquip
Leader in chief
My network
www.mercedgroup.com
Social and networked structures
Crowdsourcing with business purpose
Communities for change and transformation
Strategic crowdsourcing within the enterprise
Call for
submissions
Submissions
from target
group
Peer ranking
& refinement
Final executive
vetting & action
 Call to group
in senior
leadership
 Clear vetting &
decision
process
 Participant
submissions
 Transparent
view of all
contributions
(ideas, votes,
comments)
 Active period
of peer
ranking,
voting,
comment,
refinement
 Executive
sponsors
conduct final
vetting
 Outcome
visible to all
#SocialNow www.mercedgroup.com
 Executive panel – annual leadership
convening
 Crowdsourced call in advance for critical
questions for panel
 3500 senior leaders invited to submit
 70+ questions submitted – over 4,000
votes*
 Approx.200 high quality, constructive
comments
 Top 4 ranked questions were submitted to
executives in live event (no vetting)
 Submission period for questions – 1 week
*each participant allotted 50 total votes – up to 3 votes per idea
Bringing collective focus to strategic leadership conversation priorities
Post a
Question
quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat?
Lorem ipsum dolor sit amet, consectetur adipiscing elit,
sed do eiusmod tempor incididunt.?
Your questions for leadership?
#SocialNow
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat?
www.mercedgroup.com
 Call for solutions
 Each business unit post 4-6
business issue topic
 Over 500 participants
 80+ submissions
 Top 1-2 ranked ideas were selected
to be developed further, presented
for consideration by executives
 Idea bank
Broad leadership solicitation for business solutions
#SocialNow
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt.?
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt.?
New Solutions
Ideas
www.mercedgroup.com
 A facilitated social process using
social tools (for content capture,
transparency of dynamics of
conversation and voting)
 Business purpose is clear
 Rules of the game are clear
 What might happen to ideas (idea
bank)
 Transparent peer participation
Invited to contribute - ideas,
comments, voting
 Recognition by peers (votes)
 Visibility to, recognition from leaders
What makes it valuable to
participants?
What makes it workable &
productive?
www.mercedgroup.com
D
I
G
I
T
A
L
L
E
A
D
E
R
S
H
I
P
Education
Program
Access
to new
tools
Community of
Practice
Dimensions
Library of
Applied
Projects
Executive
Enlistment
Thought
Leadershi
p
(external)
Access to formal training,
education to attain
credentialed expertise
Continued expertise
development, peer-to-peer
mentoring
Applied projects to the
business – grows
awareness for
practitioners &
executives
Leadership
learns
business
impact
sponsors new
projects
Voices & content
from leading
external experts
to showcase
advances in the
domain
C O M M U N I T Y M A N A G E M E N T
Community for
Change
#SocialNow www.mercedgroup.com
Profile: Cemex- global cement and building materials manufacturer – 47,000 employees, 100
countries $14.B revenue in 2009
Business challenge: Strategic initiative to increase use of alternate fuels in plants
Community collaboration process: Engage plant staff through cycles of guided community
collaboration
Business result: Advanced best practice in six weeks – normal cycle, two years.
Global call for
input
 500 engineers & plant
managers
 Collaborative
consensus on a
process to assess all
plants and identify
best practice
First cycle Second cycle Third cycle
Best practice
review
 Community reviewed,
commented, refined
 Issues raised,
clarified, discussed
transparently
Knowledge
sharing
community
 Knowledge sharing to
community
 Questions,
comments, shared in
community forum
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Bradley & McDonald, 2011#SocialNow
 Enlist community or crowdsourcing
model for strategic initiatives &
transformational change
 Test and learn with new forms of
participation
 Empower communities & community
managers
 Adapt communications processes &
practice
 Model behavior - be present
What’s an organizational leader’s role?
#SocialNow www.mercedgroup.com
Spot new qualities of value and impact
#SocialNow
 Scope and quality of social
reputation and influence
 Impactful participation in
communities
www.mercedgroup.com
Your leadership
#SocialNow
 Navigate, cultivate networks
 Participate in social learning
opportunities
 Use social models for sense-
making, innovating
 Leverage digital, social tools for
observable, narrated work
 Recognize, bring forward network
leaders
 Struggling? Find a reverse mentor
www.mercedgroup.com
#SocialNow
In our networked
world we’re more
connected within
our organizations,
across our society
and to each other.
Catherine brings
her background as
a change agent,
marketer and
technologist to help
people &
organizations build
new agilities and
adaptations to the
way they network,
learn, lead and
Catherine
Shinners
Mercedgroup.com
@catshinners

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Digital leadership - ESN as launchpad

  • 1. Topics on digital leadership Enterprise social networks Your launchpad for digital leadership June 6, 2018 Catherine Shinners Merced Group
  • 2. You’ve heard about principles of digital leadership …but HOW? #SocialNow Personal knowledge mastery (PKM) …a continuous process of seeking, sense- making and sharing Harold Jarche “a dynamic two-way flow of power and authority based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology.” Jon Husband www.mercedgroup.com
  • 3. Invite participative communicationsMaster digital fluencies Empower networked social structures #SocialNow Model digital leadership www.mercedgroup.com
  • 4. Techniques for digital leadership Digital home for organizations Peer leader co-working Connector and influencer
  • 5. New Solutions Organization Our strategy this year • Loren ipsum • Loren ipsum Global hack-a-thon highlights Digital home – sustained shared experience  Touchstone for group cohesion  Shared voices  Sustain, build on in-person events, joint work  Coherent reference for leadership & org communications  Team conversation, serendipity Our reason for being Leadership profiles Latest from leaders What’s hot this month Get to know new team members Call for input, ideas  Integrate with your communications strategies & leadership style  Maintain freshness, write for web  Create opportunity for voices across org  Digital listening – scan, observe conversation  Transparent responsiveness Social conversationImportant, official stuff New poll #SocialNow www.mercedgroup.com
  • 6.  Blogged status reports with team comments  Shared collaboration space  Co-location of artifacts  Online problem solving conversations  Sustained, coherent view of team, progress Open, shared working with your leadership team #SocialNow Work collaboratively, digitally, as you have asked your teams and workforce to do www.mercedgroup.com
  • 7. Show up – connector and influencer #SocialNow  Active profile on the company ESN  Your voice  Express your network  Offer up items of interest, new learnings Latest blog Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip Leader in chief My network www.mercedgroup.com
  • 8. Social and networked structures Crowdsourcing with business purpose Communities for change and transformation
  • 9. Strategic crowdsourcing within the enterprise Call for submissions Submissions from target group Peer ranking & refinement Final executive vetting & action  Call to group in senior leadership  Clear vetting & decision process  Participant submissions  Transparent view of all contributions (ideas, votes, comments)  Active period of peer ranking, voting, comment, refinement  Executive sponsors conduct final vetting  Outcome visible to all #SocialNow www.mercedgroup.com
  • 10.  Executive panel – annual leadership convening  Crowdsourced call in advance for critical questions for panel  3500 senior leaders invited to submit  70+ questions submitted – over 4,000 votes*  Approx.200 high quality, constructive comments  Top 4 ranked questions were submitted to executives in live event (no vetting)  Submission period for questions – 1 week *each participant allotted 50 total votes – up to 3 votes per idea Bringing collective focus to strategic leadership conversation priorities Post a Question quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.? Your questions for leadership? #SocialNow exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat? www.mercedgroup.com
  • 11.  Call for solutions  Each business unit post 4-6 business issue topic  Over 500 participants  80+ submissions  Top 1-2 ranked ideas were selected to be developed further, presented for consideration by executives  Idea bank Broad leadership solicitation for business solutions #SocialNow Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.? New Solutions Ideas www.mercedgroup.com
  • 12.  A facilitated social process using social tools (for content capture, transparency of dynamics of conversation and voting)  Business purpose is clear  Rules of the game are clear  What might happen to ideas (idea bank)  Transparent peer participation Invited to contribute - ideas, comments, voting  Recognition by peers (votes)  Visibility to, recognition from leaders What makes it valuable to participants? What makes it workable & productive? www.mercedgroup.com
  • 13. D I G I T A L L E A D E R S H I P Education Program Access to new tools Community of Practice Dimensions Library of Applied Projects Executive Enlistment Thought Leadershi p (external) Access to formal training, education to attain credentialed expertise Continued expertise development, peer-to-peer mentoring Applied projects to the business – grows awareness for practitioners & executives Leadership learns business impact sponsors new projects Voices & content from leading external experts to showcase advances in the domain C O M M U N I T Y M A N A G E M E N T Community for Change #SocialNow www.mercedgroup.com
  • 14. Profile: Cemex- global cement and building materials manufacturer – 47,000 employees, 100 countries $14.B revenue in 2009 Business challenge: Strategic initiative to increase use of alternate fuels in plants Community collaboration process: Engage plant staff through cycles of guided community collaboration Business result: Advanced best practice in six weeks – normal cycle, two years. Global call for input  500 engineers & plant managers  Collaborative consensus on a process to assess all plants and identify best practice First cycle Second cycle Third cycle Best practice review  Community reviewed, commented, refined  Issues raised, clarified, discussed transparently Knowledge sharing community  Knowledge sharing to community  Questions, comments, shared in community forum The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Bradley & McDonald, 2011#SocialNow
  • 15.  Enlist community or crowdsourcing model for strategic initiatives & transformational change  Test and learn with new forms of participation  Empower communities & community managers  Adapt communications processes & practice  Model behavior - be present What’s an organizational leader’s role? #SocialNow www.mercedgroup.com
  • 16. Spot new qualities of value and impact #SocialNow  Scope and quality of social reputation and influence  Impactful participation in communities www.mercedgroup.com
  • 17. Your leadership #SocialNow  Navigate, cultivate networks  Participate in social learning opportunities  Use social models for sense- making, innovating  Leverage digital, social tools for observable, narrated work  Recognize, bring forward network leaders  Struggling? Find a reverse mentor www.mercedgroup.com
  • 18. #SocialNow In our networked world we’re more connected within our organizations, across our society and to each other. Catherine brings her background as a change agent, marketer and technologist to help people & organizations build new agilities and adaptations to the way they network, learn, lead and Catherine Shinners Mercedgroup.com @catshinners

Editor's Notes

  1. Enterprise – Social – Network Help you develop your mastery of social and digital tools within the enterprise to Create a 21st century adaptive workforce through mastery of core digital fluencies Energize communications processes and leadership practice that will broaden voice and deepen connection within the firm, Expand your management skills to empower others via communities and crowdsourcing models Build your skills as a connector, influencer What you can do Build organizational or group cohesion, shared learning, employee engagement Let’s look at the dynamics of ESN Example – a group communication space Old behavior New digital model Example – shared leadership status reports via blogs and comments Old behavior – power points or email New digital model – private space to blog, share artifacts, links Example – Blogs from all C-level executives
  2. Blogged status reports with team comments Shared collaboration space Co-location of artifacts Online problem solving conversations Sustained, coherent view of team
  3. from four strategic business units on critical challenges or opportunities
  4. Term What’s being requested How to participate (ideas, proposals, comments, votes) How many of top ranked will be selected Who is doing final vetting, selection (invitation to further exploration of top ranked proposals)
  5. CoP dimension for continued expertise development, awareness of changes in field via peer-to-peer exchanges and mentoring A common library of applied projects applied to the business – brings wider awareness of impact & opportunity to practitioners & executives Leadership develops management understanding of business impact of discipline & sponsor of new projects Voices & content from leading external experts to broaden awareness of innovation and advances in the domain
  6. All plants benefitted from wide dissemination of knowledge Best plants procedures improved even more
  7. Test and learn with new forms of participation (crowdsourcing) Enlist a community or crowdsourcing model for strategic initiatives & transformational change Empower communities by resourcing Understand the qualities of a thriving community, Understand the role of community managers - key to facilitating and stewarding Help your communications staff adapt their processes to digital Model - be present in digital and social conversations
  8. At Red Hat, the enterprise IT company, “managers focus on opportunities, not score-keeping”. ‘We also rely on associates’ peers and communities to informally assess how people perform. We pay attention to their reputations and how they are regarded by others. We look at the scope and quality of their influence. The result is that rather than “managing up” to their boss to get a good review, Red Hatters are accountable to the community as a whole.’ – Jim Whitehurst, CEO Red Hat