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Réseau Maroc Incubation et Essaimage
                     Morocco Incubation and Spin-off Network




              Different Approaches to market Incubators
                                  &
                                 3 Moroccan cases

                  Riyadh International Forum On Incubation




Prepared by : Ilyas AZZIOUI                         Riyadh : 16-19 March 2009
             Coordinating Cell
Background




                                                                           s
                                                                   ersitie
                                                            n Univ
                                                    r   occa
                                             eof Mo                            2007 
                                       l r ol
                              no   mica                                                  Turning point:
                       o -eco                                                           RMIE: missions &
               a   soci                                           2004
                                                                                           structure?
          ds
    Towar                                                                
                                                                               Effective start of MISN
                                               2002
                          2000                     
1999                                                       Authorities + France (FSP) : National pgm of
                                                         technology transfer (IMIST, RDT, RGI et MISN)

       Charte COSEF                        LAW 01-00
  Rapprochment University-           Role of the university in
     entreprise :priority            the dvlpt of the country
MISN

                                            Funders et pilots :
                                    - Ministry of Higher Education
                                    - Ministère of Commerce et Industry
                                      - CNRST (Coordination of the
                                    network)
                                    - SCAC (France)

     Training & Expertise :
                                                                              PFinancing
- Association R&D Maroc
- FBPCE (Popular Bank Foundation)                MISN                     - Seed Capital Sindibad
                      - OMPIC
(IPR)




                                              6 Incubators
MISN




   International Vision to technology                       Financial support to the projects
   transfer & Incubation Policy                             hosted in incubators (members of
                                                          MISN)


Development of innovative start-ups                                Raise awareness about innovation
& spin-off creation in Morocco                                     & entrepreneurship
                                           MISN Missions    


 Training of human resources involved                      Professionalization of incubators
 in the emergence of spin-offs                               Promoting Best Practices
Marketing of incubators
   Moroccan Cases



 Casablanca Technopark       Al Akhawayn University           Marrakech University
       Incubator                   Incubator                   Incubator (IN MA)
- Company: 35% Public      Private University (Non profit   Public University
65% Private (for profit    organization)
organization)              Location : Ifrane mountainous    Location : Marrakech 1st
Location : Casablanca      city in the middle Atlas at 60   touristic city.
economical capital         Km from Fez & Meknes             Target Sector: Research
Target Sector: ITC         Target Sector: ITC,              based Spin-offs all fields.
                           Biotechnology, E-business
Marketing of incubators
   Moroccan Cases


                      Al Akhawayn Incubator   Technopark Incubator   Marrakech Incubator


    Customers

   Competitors

       Price

Products & Services

     People

    Promotion
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator
                       Al Akhawayn Incubator       Technopark Incubator   Marrakech Incubator

                      Promoters:
    Customers         - University Management
                      Board
   Competitors        - National & international
                      funders (MISN, Infodev,
                      VCs, etc.)
       Price
                      Targeted Clients:
Products & Services   - Al Akhawayn Graduates
                      - Professionals with
                      proven job experience
     People
                      - Moroccan skilled
                      expatriates
    Promotion         - Graduates & researchers
                      from other universities
    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator Technopark Incubator
                                             Technopark Incubator            Marrakech Incubator

                      Promoters:                Promoters:
    Customers         - University Management   - Board of Directors of
                      Board                     Casablanca Technopark
   Competitors        - National &              - National & international
                      international funders     funders
                      (MISN, Infodev, VCs,      - Moroccan Government
       Price          etc.)
                                                Targeted Clients:
Products & Services   Targeted Clients:         - Professionals with
                      - Al Akhawayn             proven job experience in
                      Graduates                 IT sector
     People
                      - Professionals with      - Moroccan skilled
                      proven job experience     expatriates
    Promotion         - Moroccan skilled        - University Graduates
                      expatriates
    Processes         - Graduates &
                      researchers from other
                      universities
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator     Technopark Incubator         Marrakech Incubator
                                                                             Marrakech Incubator

                      Promoters:                Promoters:                   Promoters:
    Customers         - University Management   - Board of Directors of      - Presidency of the
                      Board                     Casablanca Technopark        university
   Competitors        - National &              - National & international   - National funders (MISN
                      international funders     funders                      mainly)
                      (MISN, Infodev, VCs,      - Moroccan Government        - Ministry of Higher
       Price          etc.)                                                  Education & Research
                                                Targeted Clients:
Products & Services   Targeted Clients:         - Professionals with         Targeted Clients:
                      - Al Akhawayn             proven job experience in     - Marrakech University
                      Graduates                 IT sector                    graduates (Phd Students &
     People
                      - Professionals with      - Moroccan skilled           Master degree)
                      proven job experience     expatriates                  - Researchers form
    Promotion         - Moroccan skilled        - University Graduates       Marrakech University
                      expatriates
    Processes         - Graduates &
                      researchers from other
                      universities
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator Technopark Incubator
                       Al Akhawayn Incubator Technopark Incubator         Marrakech Incubator
                                                                          Marrakech Incubator

                       •   Fierce competition in the consultancy market
    Customers          •   Poverty relief programs (INDH)
                       •   Micro-crédit
   Competitors

       Price

Products & Services

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator Technopark Incubator
                       Al Akhawayn Incubator Technopark Incubator   Marrakech Incubator
                                                                    Marrakech Incubator

                      Equity position       Equity position         Equity position
    Customers         (Percentage after     (Percentage after       (20% of the Capital)!!
                      negotiation)          negotiation)
   Competitors

       Price

Products & Services

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator
                       Al Akhawayn Incubator        Technopark Incubator          Marrakech Incubator

                      - Access to all Shared physical facilities & support services of the university
    Customers         (Fax; Tel; cafeteria, meeting rooms etc.) & office space
                      - Pre-incubation Services (Idea to Start-up)
                      - Incubation Services (Start-up to Exit )          24 months max
   Competitors
                      - Training sessions
                      - Allowances (350 US $) during pre-incubation
       Price          - National & international networking (partnerships)

Products & Services

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator Technopark Incubator
                                             Technopark Incubator                Marrakech Incubator

                      - Access to all Shared physical facilities & support services of the university
    Customers         (Fax; Tel; cafeteria, meeting rooms etc.) & office space
                      - Pre-incubation Services (Idea to Start-up)
                      - Incubation Services (Start-up to Exit )          24 months max
   Competitors
                      - Training sessions
                      -National & international networking (partnerships)
       Price          - Acces to funding (special fund for ICT project to subsidize R&D activities)

Products & Services

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator         Technopark Incubator        Marrakech Incubator
                                                                                Marrakech Incubator

                      - Access to all Shared physical facilities & support services of the Incubator
    Customers         (Fax; Tel; cafeteria, meeting rooms etc.) & office space
                      - Pre-incubation Services only (Idea to Start-up) ± 18 months
   Competitors        - Training sessions
                      -National & international networking (partnerships)
                      - Access to a quite developed research infrastructure of the university
       Price

Products & Services

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator
                       Al Akhawayn Incubator   Technopark Incubator   Marrakech Incubator

                      •Professor form the
    Customers         business school (part
                      time)
   Competitors        • Assistant with
                      business profile (MBA
       Price          or equivalent)
                      •Network of external
Products & Services   experts & mentors
                      (volunteers mainly)
     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator Technopark Incubator
                                             Technopark Incubator     Marrakech Incubator

                      •Professor form the     •Director (part time)
    Customers         business school (part   •Assistant
                      time)                   Both of them MBA or
   Competitors        • Assistant with        equivalent
                      business profile (MBA
       Price          or equivalent)          •External expertise
                      •Network of external
Products & Services   experts & mentors
                      (volunteers mainly)
     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator    Technopark Incubator   Marrakech Incubator
                                                                      Marrakech Incubator

                      •Professor form the     •Director (part time)   •Professor form the
    Customers         business school (part   •Assistant              faculty of science (part
                      time)                   Both of them MBA or     time)
   Competitors        • Assistant with        equivalent              •Assistant
                      business profile (MBA                           •Network of external
       Price          or equivalent)          •External expertise     experts (volunteers
                      •Network of external                            mainly)
Products & Services   experts & mentors
                      (volunteers mainly)
     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                      Al Akhawayn Incubator
                       Al Akhawayn Incubator         Technopark Incubator   Marrakech Incubator

                      •Website
    Customers         •Organization of
                      promotional events
   Competitors        •Participation to relevant
                      events (regional, national &
                      international)
       Price          •Publishing success stories
                      in newspapers
Products & Services

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                       Al Akhawayn Incubator Technopark Incubator
                                              Technopark Incubator                 Marrakech Incubator

                      •Website                       •Website
    Customers         •Organization of               •Organization of
                      promotional events             promotional events &
   Competitors        •Participation to relevant     road shows
                      events (regional, national &   •Participation to relevant
                      international)                 events (regional, national
       Price          •Publishing success stories    & international)
                      in newspapers                  •Publishing success stories
Products & Services                                  in newspapers

     People

    Promotion

    Processes
Marketing of incubators
     Moroccan Cases


                       Al Akhawayn Incubator          Technopark Incubator         Marrakech Incubator
                                                                                   Marrakech Incubator

                      •Website                       •Website                      •Website
    Customers         •Organization of               •Organization of              •Organization of
                      promotional events             promotional events &          promotional events (Les
   Competitors        •Participation to relevant     road shows                    Doctoriales)
                      events (regional, national &   •Participation to relevant    •Participation to relevant
                      international)                 events (regional, national    events (regional, national
       Price          •Publishing success stories    & international)              & international)
                      in newspapers                  •Publishing success stories   •Publishing success stories
Products & Services                                  in newspapers                 in newspapers

     People

    Promotion

    Processes
Marketing of incubators
       Moroccan Cases


                       Al Akhawayn Incubator          Technopark Incubator         Marrakech Incubator
                                                                                   Marrakech Incubator

                      •Website                       •Website                      •Website
    Customers         •Organization of               •Organization of              •Organization of
                      promotional events             promotional events &          promotional events (Les
   Competitors        •Participation to relevant     road shows                    Doctoriales)
                      events (regional, national &   •Participation to relevant    •Participation to relevant
                      international)                 events (regional, national    events (regional, national
       Price          •Publishing success stories    & international)              & international)
                      in newspapers                  •Publishing success stories   •Publishing success stories
Products & Services                                  in newspapers                 in newspapers

     People

    Promotion

    Processes
Diagnosis 2008


             Al Akhawayn Incubator Technopark Incubator
              Al Akhawayn Incubator Technopark Incubator                Marrakech Incubator
                                                                        Marrakech Incubator

              - Financing gap to start the business (no business Angels, one seed capital; etc.)
General       - Insufficient specific business assistance (adapted to the needs of each project)
              - Legal framework (a need for an Innovation Law)
Specific      - lack of experts in IPR issues
              - Turn over of incubator staff
Diagnosis 2008


             Al Akhawayn Incubator
              Al Akhawayn Incubator          Technopark Incubator          Marrakech Incubator

              - Research activities in the targeted sectors (specially biotechnology) is embryonic,
General       there is no master or doctoral studies in biotechnology within the university
              -Open minded, flexible & business oriented management system
Specific
              ⇒ Action Plan 2008-to date:
              -Creation of “Students Consulting Group”. The objective is to conduct several
              market analyses for the benefit of tenant companies.
              - Al Akhawayn University is planning to create with the support the government
              the MAVRIT “Middle Atlas Valley Research & Innovation Technology”.
              Neighboring universities My Smail (Meknes) and Ben Abdellah (Fes) are the
              university partners in this project. This will help to reach a reasonable critical mass
              in terms of researchers and research activities;
              - Al Akhawayn University Launched in September 2008 a Master in
              Biotechnology.
Diagnosis 2008



              Al Akhawayn Incubator Technopark Incubator
                                     Technopark Incubator              Marrakech Incubator

              - A need for building links with the academic world (technical assistance +
General       stimulate projects deal flow)

Specific      ⇒Action Plan 2008-to date:
              -Setting up a seed capital specific to the incubator
              - Establishing partnerships with Leading engineering school in Casablanca
Diagnosis 2008



              Al Akhawayn Incubator        Technopark Incubator           Marrakech Incubator
                                                                          Marrakech Incubator

              -Good research infrastructure and deal flow of potentially transferable results
General       - Existence of critical of researchers and PhD students
              - Lack of autonomy towards university culture and management system
Specific      - Heavy procedures and processes which a significant negative impact on the
              quality, effectiveness and the perceived value of the offered services
              - Insufficient business assistance
              - Turn-over of the HR
              -Open minded, flexible & business oriented management system

                                                                    ⇒Action Plan 2008-to date:

              - Creation of an incubator of an independent legal status
Incubation Context




            “Valley of Death”


              Inc
                 ub
                                                    The Darwinian Sea
                    ato
                       rs
 Basic
Research
             No Capital
Invention                             •Research &                 •Innovation: new
                                 Innovation
                                      •Invention
                                                                  Viable
                                                                  •business

                                     &
                                                                 Business
                                New Business
Thank You

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Different approaches to market incubators 3 Moroccan cases Riyadh incubation forum 16-19th march 2009

  • 1. Réseau Maroc Incubation et Essaimage Morocco Incubation and Spin-off Network Different Approaches to market Incubators & 3 Moroccan cases Riyadh International Forum On Incubation Prepared by : Ilyas AZZIOUI Riyadh : 16-19 March 2009 Coordinating Cell
  • 2. Background s ersitie n Univ r occa eof Mo 2007  l r ol no mica Turning point: o -eco RMIE: missions & a soci 2004 structure? ds Towar  Effective start of MISN 2002 2000  1999 Authorities + France (FSP) : National pgm of  technology transfer (IMIST, RDT, RGI et MISN) Charte COSEF LAW 01-00 Rapprochment University- Role of the university in entreprise :priority the dvlpt of the country
  • 3. MISN Funders et pilots : - Ministry of Higher Education - Ministère of Commerce et Industry - CNRST (Coordination of the network) - SCAC (France) Training & Expertise : PFinancing - Association R&D Maroc - FBPCE (Popular Bank Foundation) MISN - Seed Capital Sindibad - OMPIC (IPR) 6 Incubators
  • 4. MISN International Vision to technology Financial support to the projects transfer & Incubation Policy hosted in incubators (members of   MISN) Development of innovative start-ups Raise awareness about innovation & spin-off creation in Morocco & entrepreneurship  MISN Missions  Training of human resources involved   Professionalization of incubators in the emergence of spin-offs Promoting Best Practices
  • 5. Marketing of incubators Moroccan Cases Casablanca Technopark Al Akhawayn University Marrakech University Incubator Incubator Incubator (IN MA) - Company: 35% Public Private University (Non profit Public University 65% Private (for profit organization) organization) Location : Ifrane mountainous Location : Marrakech 1st Location : Casablanca city in the middle Atlas at 60 touristic city. economical capital Km from Fez & Meknes Target Sector: Research Target Sector: ITC Target Sector: ITC, based Spin-offs all fields. Biotechnology, E-business
  • 6. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Customers Competitors Price Products & Services People Promotion
  • 7. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Promoters: Customers - University Management Board Competitors - National & international funders (MISN, Infodev, VCs, etc.) Price Targeted Clients: Products & Services - Al Akhawayn Graduates - Professionals with proven job experience People - Moroccan skilled expatriates Promotion - Graduates & researchers from other universities Processes
  • 8. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Technopark Incubator Marrakech Incubator Promoters: Promoters: Customers - University Management - Board of Directors of Board Casablanca Technopark Competitors - National & - National & international international funders funders (MISN, Infodev, VCs, - Moroccan Government Price etc.) Targeted Clients: Products & Services Targeted Clients: - Professionals with - Al Akhawayn proven job experience in Graduates IT sector People - Professionals with - Moroccan skilled proven job experience expatriates Promotion - Moroccan skilled - University Graduates expatriates Processes - Graduates & researchers from other universities
  • 9. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator Promoters: Promoters: Promoters: Customers - University Management - Board of Directors of - Presidency of the Board Casablanca Technopark university Competitors - National & - National & international - National funders (MISN international funders funders mainly) (MISN, Infodev, VCs, - Moroccan Government - Ministry of Higher Price etc.) Education & Research Targeted Clients: Products & Services Targeted Clients: - Professionals with Targeted Clients: - Al Akhawayn proven job experience in - Marrakech University Graduates IT sector graduates (Phd Students & People - Professionals with - Moroccan skilled Master degree) proven job experience expatriates - Researchers form Promotion - Moroccan skilled - University Graduates Marrakech University expatriates Processes - Graduates & researchers from other universities
  • 10. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator • Fierce competition in the consultancy market Customers • Poverty relief programs (INDH) • Micro-crédit Competitors Price Products & Services People Promotion Processes
  • 11. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator Equity position Equity position Equity position Customers (Percentage after (Percentage after (20% of the Capital)!! negotiation) negotiation) Competitors Price Products & Services People Promotion Processes
  • 12. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator - Access to all Shared physical facilities & support services of the university Customers (Fax; Tel; cafeteria, meeting rooms etc.) & office space - Pre-incubation Services (Idea to Start-up) - Incubation Services (Start-up to Exit ) 24 months max Competitors - Training sessions - Allowances (350 US $) during pre-incubation Price - National & international networking (partnerships) Products & Services People Promotion Processes
  • 13. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Technopark Incubator Marrakech Incubator - Access to all Shared physical facilities & support services of the university Customers (Fax; Tel; cafeteria, meeting rooms etc.) & office space - Pre-incubation Services (Idea to Start-up) - Incubation Services (Start-up to Exit ) 24 months max Competitors - Training sessions -National & international networking (partnerships) Price - Acces to funding (special fund for ICT project to subsidize R&D activities) Products & Services People Promotion Processes
  • 14. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator - Access to all Shared physical facilities & support services of the Incubator Customers (Fax; Tel; cafeteria, meeting rooms etc.) & office space - Pre-incubation Services only (Idea to Start-up) ± 18 months Competitors - Training sessions -National & international networking (partnerships) - Access to a quite developed research infrastructure of the university Price Products & Services People Promotion Processes
  • 15. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator •Professor form the Customers business school (part time) Competitors • Assistant with business profile (MBA Price or equivalent) •Network of external Products & Services experts & mentors (volunteers mainly) People Promotion Processes
  • 16. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Technopark Incubator Marrakech Incubator •Professor form the •Director (part time) Customers business school (part •Assistant time) Both of them MBA or Competitors • Assistant with equivalent business profile (MBA Price or equivalent) •External expertise •Network of external Products & Services experts & mentors (volunteers mainly) People Promotion Processes
  • 17. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator •Professor form the •Director (part time) •Professor form the Customers business school (part •Assistant faculty of science (part time) Both of them MBA or time) Competitors • Assistant with equivalent •Assistant business profile (MBA •Network of external Price or equivalent) •External expertise experts (volunteers •Network of external mainly) Products & Services experts & mentors (volunteers mainly) People Promotion Processes
  • 18. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator •Website Customers •Organization of promotional events Competitors •Participation to relevant events (regional, national & international) Price •Publishing success stories in newspapers Products & Services People Promotion Processes
  • 19. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Technopark Incubator Marrakech Incubator •Website •Website Customers •Organization of •Organization of promotional events promotional events & Competitors •Participation to relevant road shows events (regional, national & •Participation to relevant international) events (regional, national Price •Publishing success stories & international) in newspapers •Publishing success stories Products & Services in newspapers People Promotion Processes
  • 20. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator •Website •Website •Website Customers •Organization of •Organization of •Organization of promotional events promotional events & promotional events (Les Competitors •Participation to relevant road shows Doctoriales) events (regional, national & •Participation to relevant •Participation to relevant international) events (regional, national events (regional, national Price •Publishing success stories & international) & international) in newspapers •Publishing success stories •Publishing success stories Products & Services in newspapers in newspapers People Promotion Processes
  • 21. Marketing of incubators Moroccan Cases Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator •Website •Website •Website Customers •Organization of •Organization of •Organization of promotional events promotional events & promotional events (Les Competitors •Participation to relevant road shows Doctoriales) events (regional, national & •Participation to relevant •Participation to relevant international) events (regional, national events (regional, national Price •Publishing success stories & international) & international) in newspapers •Publishing success stories •Publishing success stories Products & Services in newspapers in newspapers People Promotion Processes
  • 22. Diagnosis 2008 Al Akhawayn Incubator Technopark Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator - Financing gap to start the business (no business Angels, one seed capital; etc.) General - Insufficient specific business assistance (adapted to the needs of each project) - Legal framework (a need for an Innovation Law) Specific - lack of experts in IPR issues - Turn over of incubator staff
  • 23. Diagnosis 2008 Al Akhawayn Incubator Al Akhawayn Incubator Technopark Incubator Marrakech Incubator - Research activities in the targeted sectors (specially biotechnology) is embryonic, General there is no master or doctoral studies in biotechnology within the university -Open minded, flexible & business oriented management system Specific ⇒ Action Plan 2008-to date: -Creation of “Students Consulting Group”. The objective is to conduct several market analyses for the benefit of tenant companies. - Al Akhawayn University is planning to create with the support the government the MAVRIT “Middle Atlas Valley Research & Innovation Technology”. Neighboring universities My Smail (Meknes) and Ben Abdellah (Fes) are the university partners in this project. This will help to reach a reasonable critical mass in terms of researchers and research activities; - Al Akhawayn University Launched in September 2008 a Master in Biotechnology.
  • 24. Diagnosis 2008 Al Akhawayn Incubator Technopark Incubator Technopark Incubator Marrakech Incubator - A need for building links with the academic world (technical assistance + General stimulate projects deal flow) Specific ⇒Action Plan 2008-to date: -Setting up a seed capital specific to the incubator - Establishing partnerships with Leading engineering school in Casablanca
  • 25. Diagnosis 2008 Al Akhawayn Incubator Technopark Incubator Marrakech Incubator Marrakech Incubator -Good research infrastructure and deal flow of potentially transferable results General - Existence of critical of researchers and PhD students - Lack of autonomy towards university culture and management system Specific - Heavy procedures and processes which a significant negative impact on the quality, effectiveness and the perceived value of the offered services - Insufficient business assistance - Turn-over of the HR -Open minded, flexible & business oriented management system ⇒Action Plan 2008-to date: - Creation of an incubator of an independent legal status
  • 26. Incubation Context “Valley of Death” Inc ub The Darwinian Sea ato rs Basic Research No Capital Invention •Research & •Innovation: new Innovation •Invention Viable •business & Business New Business