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Power of Internet
and
What Developers Can
Do for the Society
Google Developer Relations
Fumi Yamazaki
https://plus.google.com/+FumiYamazaki/
2011.3.11 14.46 JST
Magnitude 9.0

Photo: CC BY-NC-SA by Fumi Yamazaki
Photo: CC BY-NC-SA by Fumi Yamazaki
Photo: CC BY-NC-SA by Fumi Yamazaki
Phases and actions
1. Respond
2. Rebuild
3. Remember
4. Prepare
Respond
Person Finder

Lessons learned: Speed is important
Launched 2 hours after the earthquake
Person Finder

Lessons learned: Adjust to reality / Trust people
10,000 photos 5,000 volunteers 670,000 records
Migration of Data
- National Police Agency
- Local governments
- NHK (national broadcaster)
- Mobile telecom carriers
- Shelter information
Rebuild
Create Online Presence
Create Online Business

http://www.innovationtohoku.com/
Create Future Industry
-Tohoku Tech Dojo-

https://sites.google.com/site/tohokudojo/
Remember
Memories for Future

2008/7
Before tsunami

2011/8
4 months after

2013/5
2 years after

http://www.miraikioku.com/en/
Prepare
Project 311
-Great East Japan Earthquake
Big Data Workshop-

• https://sites.google.com/site/prj311e/
Data providers
•
•
•
•
•
•

Google
Twitter
Honda
Zenrin Data Com
Asahi Newspaper
NHK

•
•
•
•
•

Rescue Now
JCC
Bit.ly
Weather News
Japan Weather Association
Data provided
• Traveled roads data
• Railroad operation information
• Realtime population estimation
• Newspaper articles
• Transcripts of the audio broadcasted by NHK
• Text summary of TV programs
• Japanese tweets
• Search query trends
Participants
• Hackers and developers
• Researchers from academia
• Researchers from private companies
• Bureaucrats from ministries
• Journalists
Project Hayano

http://speedi.mapping.jp/
Media Coverage Map

http://media.mapping.jp/
Importance of
Open Data
Getting the data
Simulation by SPEEDI
Simulation by SPEEDI
Simulation by SPEEDI
Simulation by SPEEDI
Make Data Useful
Quote from citizen in Fukushima
“I cannot go out of my house without looking at this app”
Make Data Available
DIY Geiger counters
SPEED

Photo: CC BY by John Talbot
KNOW THE TOOLS

Photo: CC BY-SA by Janne Moren
POWERFUL TOOLS

Photo: CC BY-SA by Charles & Hudson
1,000 USD App Engine
1,000 USD Compute Engine
cloud.google.com/starterpack
promo code: fuy-in
SHARE

Photo: CC BY-SA by Bob Peterson
END USERS

Photo: CC BY-SA by Ben Grey
UNDERSTAND NEEDS

Photo: CC BY-SA by losheungchi1987
Work on
Things that Matter
Technology Can Help
Make a Better Society
Developers Can Help
Make a Better World
Just in Japan?
Hurricane
Manuel e Ingrid

http://www.cbc.ca/news/world/mexico-emergency-flights-taketourists-from-flooded-acapulco-1.1857325
http://www.abc.net.au/news/2013-09-20/rescuers-search-for-68people-missing-after-mexican-mudslide/4970402
Haiyan / Yolanda
Typhoon in Philippines

http://www.bloomberg.com/news/2013-11-07/philippines-braces-forhaiyan-seen-as-2013-s-strongest-typhoon.html
GDG/GBG/GSA
launched Crisis Map
Google Developers Group
Google Business Group
Google Student Ambassadors

http://google.org/crisismap/a/gmail.com/TyphoonYolanda
Incorporated in the
Philippine Government
Crisis Response Site

http://www.gov.ph/crisis-response/updates-typhoon-yolanda/
Person Finder
by Google Crisis Response

http://www.google.org/personfinder/2013-yolanda
Project Agos
Collaborative Disaster Map

http://www.rappler.com/rich-media/43075-yolandaph-helpmap-criticial-report-agos
Project Noah
Crisis Information Site

http://noah.dost.gov.ph/
Hack4good Hackathon
for Crisis Response

https://geekli.st/hackathon/52793a2660fb3f52d50001f8
Just for disaster?
Code for
Ciudad de Mexico
http://opendata.mx/
Open Data Hackathon
Mexico City
January, 2014
Open Data

http://datos.labplc.mx/datasets/
Open Data

http://lab.data4.mx/
Hack For Japan
https://sites.google.com/site/hackforjapan/
Gracias!
Deleted slides
Drivable Map

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