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Design for the Wisdom of Crowds
  Derek Powazek, SXSW Interactive, 15 March 2009

                                           James Surowiecki is a genius.
wikipedia.org/wiki/Francis_Galton
Change Jar
Most Emailed Stories
P2P File Sharing
Thanks toothpastefordinner.com




Stock Market
Thanks xkcd.com
Elements of Wise Crowds (Surowiecki)


              Diversity
            Independence
           Decentralization
             Aggregation
Bringing WOC Online


   Small Simple Tasks
  Large Diverse Groups
  Design for Selfishness
   Result Aggregation
Small Simple Tasks
hotornot.com
threadless.com/submission/197749
newsassignment.net
Large Diverse Groups
Design for Selfishness
threadless.com/submit
google.com/search?q=apple
flickr.com/photos/tags/apple/clusters
Result Aggregation
favrd.com
The Heisenberg Problem
flickr.com/explore/interesting/2009/03/13
flickr.com/explore/interesting/7days
threadless.com/submission/197131
io9.com/5148604
Popularity Does Not Have to Rule
amazon.com/product-reviews/B000BNI90Y
Implicit vs Explicit Feedback
Explicit Feedback: Voting & Rating




 Explicit Feedback: Voting & Rating
Implicit Feedback
Implicit Feedback


      Pageviews
       Searches
       Velocity
   Interestingness
Design Matters
Color & Shape
Red vs Blue
Putting It All Together
Click!   brooklynmuseum.org/exhibitions/click
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
Seeing Things
The End




   www.powazek.com

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Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009