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Delore	
  Zimmerman,	
  Ph.D.	
  
A	
  	
  Community	
  Conversa7on	
  
         Oxford	
  Hotel,	
  Bend	
  OR	
  
Looking	
  Ahead	
  
•  More	
  of	
  the	
  same?	
  
•  Transi7on	
  and	
  transforma7on?	
  
•  Disrup7ve	
  change?	
  
•  WORK	
  flows	
  to	
  places	
  where	
  the	
  technology,	
  
   infrastructure	
  and	
  talent	
  is	
  located	
  
•  TRADE	
  flows	
  between	
  places	
  that	
  are	
  equipped	
  for	
  &	
  
   connected	
  to	
  regional	
  and	
  global	
  enterprise	
  networks	
  	
  
•  FINANCIAL	
  &	
  HUMAN	
  CAPITAL	
  flows	
  to	
  where	
  it’s	
  wanted	
  
   and	
  stays	
  where	
  it’s	
  treated	
  well	
  
•  INNOVATION	
  makes	
  the	
  world	
  go	
  around	
  and	
  is	
  7ed	
  to	
  
   higher	
  standards	
  of	
  living	
  
Consequences of Flows !
 in the Global Network Economy	
  
 Work is project-driven by networks of capable people"
 Fewer, smarter firms drive regional economies"
 Robust sectors of cities and regions become integrated
  globally"

 Communities & regions can become disconnected from
 their traditional trade centers & the global economy "
 Networks are possibility factories enabling many types
 of economic activity to occur anywhere"
ConstrucNon	
  and	
  extracNon	
  
                                           occupaNons	
  


                                              Military	
  OccupaNons	
  


                                          ProducNon	
  occupaNons	
  


   •  Innova7on,	
  entrepreneurship,	
  fnetworks	
  and	
  infrastructure	
  
                           Farming,	
  fishing,	
  and	
   orestry	
  
                                   occupaNons	
  
                                                                                                                                                                       2010	
  Jobs	
  

Deschutes	
               TransportaNon	
  and	
  material	
  moving	
  
                                     occupaNons	
  
                                                                                                                                                                       2008	
  Jobs	
  

County	
                           Architecture	
  and	
  engineering	
  
                                           occupaNons	
  
Declining	
  
                         InstallaNon,	
  maintenance,	
  and	
  repair	
  
OccupaNons	
                             occupaNons	
  


Net	
  Loss	
  of	
                    Management	
  occupaNons	
  

1,743	
  	
                                                                  0	
   1,000	
  2,000	
  3,000	
  4,000	
  5,000	
  6,000	
  7,000	
  8,000	
  9,000	
  
Building	
  and	
  grounds	
  cleaning	
  and	
  
                                       maintenance	
  occupaNons	
  
                                          Sales	
  and	
  related	
  occupaNons	
  
                                    Office	
  and	
  administraNve	
  support	
  
                                                   occupaNons	
  
                                               Personal	
  care	
  and	
  service	
  
                                                        occupaNons	
  
                                    Business	
  and	
  financial	
  operaNons	
  
                                                   occupaNons	
  
                                     Life,	
  physical,	
  and	
  social	
  science	
  
                                                    occupaNons	
  
                                                           Legal	
  occupaNons	
  

   •  Innova7on,	
  entrepreneurship,	
  networks	
  and	
  infrastructure	
  
                             Arts,	
  design,	
  entertainment,	
  sports,	
  
                                       and	
  media	
  occupaNons	
  
                                                                                                                                   2010	
  Jobs	
  
                                 Computer	
  and	
  mathemaNcal	
  science	
  
                                               occupaNons	
                                                                        2008	
  Jobs	
  
Deschutes	
                            Healthcare	
  pracNNoners	
  and	
  
                                              technical	
  occupaNons	
  
County	
                                 ProtecNve	
  service	
  occupaNons	
  

Growing	
                              Healthcare	
  support	
  occupaNons	
  


OccupaNons	
  
                                Food	
  preparaNon	
  and	
  serving	
  related	
  
                                              occupaNons	
  
                                         Community	
  and	
  social	
  services	
  
Net	
  Gain	
  of	
                              occupaNons	
  
                                         EducaNon,	
  training,	
  and	
  library	
  
2,020	
  	
                                      occupaNons	
  
                                                                                          0	
     4,000	
     8,000	
     12,000	
     16,000	
  
Economy!    Social!


    Environment!
Deschutes Community Conversation
 A	
  community	
  like	
  an	
  individual	
  has	
  a	
  work	
  to	
  do	
  
 Communi7es	
  don’t	
  act,	
  the	
  parts	
  do	
  –	
  so	
  –	
  	
  
  empower	
  the	
  parts	
  
 Performance	
  is	
  facilitated	
  by	
  seizing	
  momentum	
  
  and	
  aligning	
  ac7ons	
  with	
  trends	
  that	
  work	
  in	
  
  your	
  favor	
  
 Success	
  is	
  accelerated	
  by	
  the	
  power	
  of	
  your	
  
  connec7ons	
  –	
  local	
  and,	
  increasingly,	
  elsewhere.	
  
 A	
  compelling	
  story	
  commits	
  people	
  to	
  the	
  
  possibili7es	
  
TODAY	
  

Building	
  a	
  High	
  Performance	
  County	
  
    •  Our	
  approach	
  
    •  Ini7al	
  findings	
  and	
  impressions	
  
    •  A	
  few	
  words	
  about	
  strategy	
  and	
  
       implementa7on	
  
    •  Your	
  ideas	
  
High-Performance Communities!


•  Places where the private, public and civic
   sectors are enabled to be fast, flexible,
   focused, customized, connected, networked
   and global"
High	
  Performance	
  	
  
               CommuniNes	
  




NETWORKS	
  
1.  Is connected via telecom & transport & transit!
2.  Nourishes entrepreneurs!
3.  Grows from within focusing on higher-skill,
     higher-value opportunities!
4.  Focuses on industry sectors that build on local
     competitive advantages!
5.  Networks with outside business and government !
6.  Has a global outlook!
7.  Mobilizes local leadership & collaborates
     regionally!
5	
  Factor	
  Model:	
         Quality,	
  
                               Connected	
  
Regional	
                       Places	
  

Development	
  



                                 Civic	
               InnovaNon	
  
             Branding	
  
                                                      Entrepreneur	
  
              Stories	
     Collabora7on	
              Networks	
  




                              Brainpower	
                   Ed	
  Morrison	
  
                              21st	
  Century	
  
                                 Talent	
  
                                                    Open	
  InnovaNon	
  &	
  
                                                       Strategic	
  Doing	
  
Invest in
 Infrastructure                      	



1.  Broadband telecom
    infrastructure!

2.  Specialized facilities!

3.  Transportation
   facilitating mobility of people
   and products!

4.  Water and energy!
INFRASTRUCTURE	
  &	
  INFRASYSTEMS	
  
               Higher	
  Order	
  Infrastructure	
  Builds	
  Higher	
  Value	
  OpportuniNes	
  and	
  Jobs	
  



                                       Essential
Public Works          Interoperability Community                            Transactional             Innovation
                                       Facilities


Roads                 Connectivity ->            Hospitals &                Export                    Specialized
                      telecommunications         clinics                    processing                Facilities ->
Water                                                                       zones &                   R&D labs, tech
                      Mobility ->                Schools &                  facilities                parks, skills training
                      transit, transport,                                                             centers, computing
                      shipping                   libraries
Waste                                                                       Logistics                 Advanced
treatment                                        Fire & public              centers
                      Distribution ->                                                                 infratech and
                      water and energy           safety stations                                      services for
                                                                                                      connectivity,
                                                                                                      energy,
                                                                                                      environment



Infrastructure	
  ••••••••••••••••••••••••••••••••••••••••••••••••	
  Infrasystems	
  
Build	
  and	
  culNvate	
  the	
  skills	
  and	
  energies	
  of	
  people,	
  
both	
  as	
  entrepreneurs	
  and	
  workers.	
  	
  
The	
  growth	
  of	
  a	
  region	
  now	
  depends	
  on	
  
the	
  decisions	
  of	
  individual	
  entrepreneurs,	
  	
  
investors,	
  crea7ve	
  workers	
  to	
  locate	
  there.	
  	
  

To	
  them	
  the	
  world	
  is	
  a	
  vast	
  	
  
smorgasbord	
  in	
  which	
  various	
  locales	
  	
  
compete	
  for	
  their	
  affec7ons	
  and	
  a[en7on.	
  

Quality of life and lifestyle factors can attract new people to an area -
but opportunity is the prime ingredient.




                                                                     Joel Kotkin
Entrepreneur"                  Community"

        Business "
Interests & Relationships"         Business"
                             Opportunities & Access"

Geographical Preferences
                       "
                                   Quality of
                                            "
                                     Life"
     Quality of Life"
     Preferences"                 Resources"
                                & Infrastructure"
    Entrepreneurial"
 Capabilities & Resources"
LocaNonal	
  Factors	
  for	
  	
  
Lone	
  Eagles	
  &	
  High	
  Fliers	
  
Entrepreneurship                   Ideas
    Creativity                   Product
     Vision                       Service
  Commitment                    Technology
   Motivation                    Process




     ENTERPRISE OPPORTUNITY
      Window is Open - Time is Right
Market Entry is Feasible - Management is Able
 Venture can Achieve Competitive Advantage
   Economics are Rewarding & Forgiving




 Know-How                        Capital
 Management                       Seed
  Marketing                      Venture
  Technical                      Equity
 Operational                      Debt
Networks &
Clusters
Reinvention of:!
  business models !
  skills!
  workflow!
  planning!
  procurement!
!In a network economy
 competitiveness and prosperity are
 increasingly determined by the
 power of your connections.!
  “Networks	
  are	
  possibility	
  factories.”	
  
     	
     	
  Kevin	
  Kelly,	
  WIRED	
  
FLOWS
                                 People
                              Information
                                 Trade                       Rural:
Metro
                              Technology                     Remote &
Economies                        Capital                     Urbanized




 Person to Person• Firm to Firm • Network to Network • Community to Community



           • The Dynamics of Rural-Urban Linkages •
 Innova8on	
  	
  Makes	
  the	
  World	
  Go	
  Round	
  
                         Fresh	
  thinking	
  creates	
  value	
  
                         •  New	
  products,	
  business	
  processes	
  and	
  
                            organic	
  changes	
  create	
  wealth	
  or	
  social	
  
                            welfare	
  

                         GlobalizaNon	
  +	
  informaNon	
  technology	
  
                         •  Enable	
  diffusion	
  of	
  compeNNveness,	
  
                            producNvity,	
  growth	
  and	
  rising	
  standards	
  
                            of	
  living	
  like	
  never	
  before	
  


                              The	
  Economist	
  -­‐	
  October	
  13,	
  2007	
  
A	
  SHORT	
  HISTORY	
  OF	
  TECHNOLOGY:	
  	
  	
  
RED	
  RIVER	
  VALLEY	
  CORRIDOR	
  
                                                                                              Biofuels, chemical feedstocks"
                                                                                              Food processing"
                             Crop	
  &	
                                                      Health and nutrition"
                                                                    Biosciences	
             Vaccines"
                             Livestock	
  
                             Science	
  
                                                                                              Digital imaging"
                                                                                              Business solutions"
                                                                    Sohware	
  &	
            High-throughput robotics"
   Crop	
  	
                Agri-­‐business	
  
                                                                    Info	
  Systems	
         Multi-scale modeling"
   Farming	
  &	
            Management	
  
                             &	
  Finance	
                                                   Nanotechnology"
   Animal	
                                                         Advanced	
                Polymers & coatings"

   Husbandry	
  
                                                                    CoaNngs	
  &	
  
                                                                    Surfaces	
                Wireless technology"
                             Machinery	
  
                                                                                              Micro-fabrication"
                             &	
  
                             Equipment	
                                                      Aircraft – manned/unmanned"
                                                                                              Airborne remote sensing"
                                                                    Electronics	
  
                                                                                              Atmospheric sciences"

                                                                                              Hydrogen"
                             Coal	
  &	
                            CleanTech	
  &	
          Wind power"
                             Oil	
                                  Sustainable	
             Oil"
                                                                    Energy	
                  Environmental sciences!


      1870’s   	
     	
     	
  	
  1950’s 	
     	
  	
  	
     	
  	
  	
  	
  2000+	
  
Focus on industry clusters that !
build on local competitive advantages!
    What our community makes and does"



          Current!        Current!
         Skills Mix"    Industry Mix"


         Emerging!        Emerging!
         Know-How"       Technology"


        Future Forms!   Future Forms!
          Of Work"      Of Enterprise"



    What our community could make & do"
InnovaNon-­‐Driven	
  
                       Economic	
  Development	
  
  An	
  intellectual	
  infrastructure,	
  i.e.	
  universi7es	
  
   and	
  public	
  or	
  private	
  research	
  laboratories	
  
   that	
  generate	
  new	
  knowledge	
  and	
  
   discoveries;	
  
                                                                      Busi
  Mechanisms	
  for	
  transferring	
  knowledge	
  from	
               ness
                                                                              	
  
   one	
  individual	
  to	
  another	
  or	
  from	
  one	
  
   company	
  to	
  another;	
  
                                                                                     Educa
  Physical	
  infrastructure	
  that	
  includes	
  high	
                               N   on	
  
   quality	
  telecommunica7ons	
  systems	
  and	
  
   affordable	
  high	
  speed	
  Internet	
  connec7ons;	
  
  Highly	
  skilled	
  technical	
  workforce;	
  and	
  
  Sources	
  of	
  risk	
  capital.	
  
High Value Opportunities are at the !
          Crossroads of Industries today!


                                    Information!
For	
  Example	
                    Technology!
                                                    Electronics!
        Precision
        Agriculture!
        •  Instrumentation!
                                                   Agriculture!
        •  Data Services!           Machinery!     Production!
                                   & Equipment!
        •  Application Services!
Proven Strategies for Urbanizing Rural
             Economies!
         Establish market connections in large metro
         markets!
         Build on linkages to traditional rural
         industries!
         Repurpose assets and resources, e.g. agro-
         energy!
         Create collaborative networks of firms,
         colleges, universities & government!
         Support outward-oriented, tech-savvy firms!
         Serve regional markets in food and energy!
Yahoo!        

Picks Wenatchee, Washington
for New Facility	                 Confluence Technology Center!
                                  Wenatchee, WA!




	We chose North Central Washington for this
 important facility because of the great
 quality of life here, the immediate
 availability of suitable space, the
 'can-do' spirit of community leaders, the
 cost and reliability of electricity, and
 the access to a world-class fiber optic
 network. They've taken all the right steps
 to create a terrific environment for us.
Emulate	
  The	
  Success	
  	
          Become	
  a	
  	
  
of	
  Others	
                           possibility	
  factory!	
  

“	
  The	
  future	
  is	
               “If	
  you	
  want	
  to	
  have	
  good	
  
      already	
  here.	
  	
  It’s	
  
      just	
  not	
  equally	
           ideas	
  you	
  must	
  have	
  many	
  
      distributed	
  yet.”	
             ideas.”	
  	
  
                                              	
     	
  Linus	
  Pauling	
  
        William	
  Gibson	
                   	
     	
  Quantum chemist & biochemist"
        author,	
  coined	
  term	
           "      "Nobel Prize Winner (2 times)"
            cyberspace        	
  
  Aligning	
  policies,	
  
“I’ll	
  believe	
  it	
  when	
        pracNces	
  and	
  acNons	
  by	
  
      I	
  see	
  it.	
  	
             the	
  private,	
  public	
  and	
  
I’ll	
  see	
  it	
  when	
  I	
        civic	
  sectors	
  that	
  are	
  
      believe	
  it.”	
                 consistent	
  with	
  and	
  
  	
   	
   	
   	
  	
                 forNfy	
  the	
  strategy.	
  

                                          A	
  story	
  backed	
  up	
  by	
  ac0ons	
  
High Performance Communities !
Mobilize leadership coalitions on multiple fronts!
Be	
  Persistently	
  OpportunisNc	
  
Not	
  houses	
  finely	
  roofed	
  
Nor	
  the	
  stones	
  of	
  walls	
  well	
  built	
  
Nor	
  canals	
  nor	
  dockyards	
  
make	
  the	
  city	
  
But	
  men	
  able	
  to	
  use	
  their	
  opportunity	
  


                           Alcaeus 600 BC Greece"
Work	
  together	
  to	
  create	
  opportuniNes	
  


“A	
  community	
  like	
  an	
  individual	
  has	
  a	
  work	
  
  to	
  do.”	
  	
  

  	
   	
  inscription in the Nebraska capitol"
Resolve	
  
Resourcefulness	
  
RelaNonships	
  




                      Terroir	
  
Keys	
  to	
  a	
  Successful	
  Strategy	
  
  Innovate	
  with	
  foresight	
  
  Align	
  with	
  trends/driving	
  forces	
  that	
  work	
  in	
  your	
  favor	
  
  Seize	
  momentum	
  to	
  build	
  on	
  what	
  is	
  already	
  working	
  
  Focus	
  but	
  not	
  so	
  much	
  to	
  sacrifice	
  resiliency	
  
  Leverage	
  and	
  deploy	
  resources	
  effec7vely	
  (internal	
  and	
  
   external)	
  
  Create	
  opportuni7es	
  for	
  working	
  together	
  with	
  others	
  
   (internal	
  and	
  external)	
  
  Tell	
  a	
  compelling	
  story	
  that	
  commits	
  people	
  (inside	
  and	
  
   outside	
  the	
  organiza7on)	
  to	
  the	
  possibili7es	
  
Deschutes Community Conversation
Most	
  Compe77ve	
     Jobs	
  due	
  to	
  the	
  compe77ve	
  effect	
  of	
  the	
  
                        county	
  economy	
  are	
  calculated	
  by	
  factoring	
  

   Industries	
         out	
  the	
  growth	
  rate	
  of	
  the	
  overall	
  na7onal	
  
                        economy	
  and	
  the	
  na7onal	
  growth	
  rate	
  of	
  


  2008-­‐2010	
  
                        that	
  par7cular	
  industry.	
  
Most	
  Compe77ve	
     Jobs	
  due	
  to	
  the	
  compe77ve	
  effect	
  of	
  the	
  
                        county	
  economy	
  are	
  calculated	
  by	
  factoring	
  

    Clusters	
          out	
  the	
  growth	
  rate	
  of	
  the	
  overall	
  na7onal	
  
                        economy	
  and	
  the	
  na7onal	
  growth	
  rate	
  of	
  

   2008-­‐2010	
  
                        that	
  par7cular	
  industry.	
  
 Use	
  exis7ng	
  organiza7onal	
  capacity	
  wherever	
  
  possible	
  and	
  forge	
  coali7ons	
  around	
  common	
  
  purposes.	
  	
  
 Success	
  is	
  dependent	
  on	
  the	
  cumula7ve	
  
  outcomes	
  of	
  small	
  efforts	
  on	
  many	
  fronts.	
  
 You	
  should	
  seize	
  opportuni7es	
  based	
  on	
  a	
  game	
  
  changing	
  idea	
  or	
  ini7a7ve	
  that	
  could	
  transform	
  
  the	
  community.	
  	
  
 What	
  do	
  we	
  have	
  to	
  build	
  on?	
  	
  
 What	
  are	
  our	
  compe77ve	
  
 advantages?	
  
 What	
  are	
  the	
  key	
  ac7on	
  steps	
  –	
  now	
  
 and	
  in	
  the	
  future?	
  
 Credit	
  crunch	
  is	
  limi7ng	
  startups	
  and	
  expansions	
  
 Entrepreneur	
  support	
  system	
  is	
  not	
  widely	
  
  understood	
  or	
  readily	
  accessible	
  
 The	
  tourism	
  industry	
  could	
  be	
  improved	
  if	
  
  operators/entrepreneurs	
  would	
  have	
  access	
  to	
  
  exper7se	
  and	
  trainng	
  
 	
  Technology	
  entrepreneurs	
  have	
  access	
  to	
  a	
  
  variety	
  of	
  support	
  services	
  
 Many	
  entrepreneurs	
  started	
  doing	
  business	
  here	
  
  aler	
  recrea7ng	
  here	
  
 TechSpace	
  Bend	
  -­‐>	
  co-­‐working	
  center	
  
 Central	
  Oregon	
  Business	
  Consor7um	
  –	
  
  coordinated	
  effort	
  of	
  five	
  business	
  orgs	
  
 Venture	
  Catalyst	
  –	
  focus	
  on	
  scaleable	
  ventures	
  
 Price	
  of	
  land	
  remains	
  a	
  barrier	
  
 Regulatory	
  environment	
  is	
  not	
  business	
  friendly	
  
  –	
  so	
  let’s	
  focus	
  on	
  the	
  30%	
  that	
  we	
  can	
  directly	
  
  impact	
  
 County	
  has	
  reinvented	
  itself	
  before	
  –	
  	
  
   •  ag	
  –	
  potatoes	
  
   •  wood	
  products	
  	
  
   •  housing	
  
 History	
  of	
  prominent	
  innovators	
  
 The	
  area	
  a[racts	
  innovators	
  
 No	
  innova7on	
  epicenter	
  where	
  research	
  is	
  
  commercialized	
  
 Networking	
  is	
  extensive	
  within	
  groups	
  but	
  not	
  
  much	
  inter-­‐group	
  networking	
  
 TechAlliance	
  
 Networking	
  events	
  -­‐	
  	
  PubTalk,	
  Bend	
  Venture	
  
  Conference,	
  other	
  informal	
  F2F	
  events	
  
 Water	
  system	
  is	
  at	
  capacity	
  in	
  Bend	
  
 Hwy	
  97	
  corridor	
  issues	
  related	
  to	
  access	
  
 Shortage	
  of	
  land	
  that	
  can	
  be	
  developed	
  in	
  some	
  
  parts	
  of	
  the	
  county	
  
 Airport	
  provides	
  good	
  connec7ons	
  to	
  major	
  hubs	
  
  –	
  loss	
  of	
  LA	
  flight	
  is	
  not	
  good	
  
 Broadband	
  infrastructure	
  is	
  very	
  good	
  
 Greater	
  access	
  to	
  post	
  secondary	
  educa7on	
  and	
  
  training	
  widely	
  desired	
  
 OSU-­‐Cascades	
  pairs	
  with	
  Cornell	
  for	
  hospitality	
  
  courses	
  
 Central	
  Oregon	
  Community	
  College	
  expanding	
  
 What	
  addi7onal	
  avenues	
  are	
  available	
  to	
  the	
  
  region	
  to	
  put	
  in	
  place	
  addi7onal	
  post	
  secondary	
  
  opportuni7es??	
  
 We’ve	
  got	
  a	
  lot	
  of	
  poten7al	
  if	
  we	
  all	
  work	
  
  together	
  
 Coordina7on	
  could	
  be	
  improved	
  
 Our	
  shared	
  vision	
  could	
  be	
  clearer	
  


  The	
  cavalry	
  is	
  coming	
  and	
  it	
  is	
  us.	
  
  Dennis	
  Donohue,	
  Mayor	
  
  City	
  of	
  Salinas	
  California	
  

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Deschutes Community Conversation

  • 1. Delore  Zimmerman,  Ph.D.   A    Community  Conversa7on   Oxford  Hotel,  Bend  OR  
  • 2. Looking  Ahead   •  More  of  the  same?   •  Transi7on  and  transforma7on?   •  Disrup7ve  change?  
  • 3. •  WORK  flows  to  places  where  the  technology,   infrastructure  and  talent  is  located   •  TRADE  flows  between  places  that  are  equipped  for  &   connected  to  regional  and  global  enterprise  networks     •  FINANCIAL  &  HUMAN  CAPITAL  flows  to  where  it’s  wanted   and  stays  where  it’s  treated  well   •  INNOVATION  makes  the  world  go  around  and  is  7ed  to   higher  standards  of  living  
  • 4. Consequences of Flows ! in the Global Network Economy    Work is project-driven by networks of capable people"  Fewer, smarter firms drive regional economies"  Robust sectors of cities and regions become integrated globally"  Communities & regions can become disconnected from their traditional trade centers & the global economy "  Networks are possibility factories enabling many types of economic activity to occur anywhere"
  • 5. ConstrucNon  and  extracNon   occupaNons   Military  OccupaNons   ProducNon  occupaNons   •  Innova7on,  entrepreneurship,  fnetworks  and  infrastructure   Farming,  fishing,  and   orestry   occupaNons   2010  Jobs   Deschutes   TransportaNon  and  material  moving   occupaNons   2008  Jobs   County   Architecture  and  engineering   occupaNons   Declining   InstallaNon,  maintenance,  and  repair   OccupaNons   occupaNons   Net  Loss  of   Management  occupaNons   1,743     0   1,000  2,000  3,000  4,000  5,000  6,000  7,000  8,000  9,000  
  • 6. Building  and  grounds  cleaning  and   maintenance  occupaNons   Sales  and  related  occupaNons   Office  and  administraNve  support   occupaNons   Personal  care  and  service   occupaNons   Business  and  financial  operaNons   occupaNons   Life,  physical,  and  social  science   occupaNons   Legal  occupaNons   •  Innova7on,  entrepreneurship,  networks  and  infrastructure   Arts,  design,  entertainment,  sports,   and  media  occupaNons   2010  Jobs   Computer  and  mathemaNcal  science   occupaNons   2008  Jobs   Deschutes   Healthcare  pracNNoners  and   technical  occupaNons   County   ProtecNve  service  occupaNons   Growing   Healthcare  support  occupaNons   OccupaNons   Food  preparaNon  and  serving  related   occupaNons   Community  and  social  services   Net  Gain  of   occupaNons   EducaNon,  training,  and  library   2,020     occupaNons   0   4,000   8,000   12,000   16,000  
  • 7. Economy! Social! Environment!
  • 9.  A  community  like  an  individual  has  a  work  to  do    Communi7es  don’t  act,  the  parts  do  –  so  –     empower  the  parts    Performance  is  facilitated  by  seizing  momentum   and  aligning  ac7ons  with  trends  that  work  in   your  favor    Success  is  accelerated  by  the  power  of  your   connec7ons  –  local  and,  increasingly,  elsewhere.    A  compelling  story  commits  people  to  the   possibili7es  
  • 10. TODAY   Building  a  High  Performance  County   •  Our  approach   •  Ini7al  findings  and  impressions   •  A  few  words  about  strategy  and   implementa7on   •  Your  ideas  
  • 11. High-Performance Communities! •  Places where the private, public and civic sectors are enabled to be fast, flexible, focused, customized, connected, networked and global"
  • 12. High  Performance     CommuniNes   NETWORKS  
  • 13. 1.  Is connected via telecom & transport & transit! 2.  Nourishes entrepreneurs! 3.  Grows from within focusing on higher-skill, higher-value opportunities! 4.  Focuses on industry sectors that build on local competitive advantages! 5.  Networks with outside business and government ! 6.  Has a global outlook! 7.  Mobilizes local leadership & collaborates regionally!
  • 14. 5  Factor  Model:   Quality,   Connected   Regional   Places   Development   Civic   InnovaNon   Branding   Entrepreneur   Stories   Collabora7on   Networks   Brainpower   Ed  Morrison   21st  Century   Talent   Open  InnovaNon  &   Strategic  Doing  
  • 15. Invest in Infrastructure 1.  Broadband telecom infrastructure! 2.  Specialized facilities! 3.  Transportation facilitating mobility of people and products! 4.  Water and energy!
  • 16. INFRASTRUCTURE  &  INFRASYSTEMS   Higher  Order  Infrastructure  Builds  Higher  Value  OpportuniNes  and  Jobs   Essential Public Works Interoperability Community Transactional Innovation Facilities Roads Connectivity -> Hospitals & Export Specialized telecommunications clinics processing Facilities -> Water zones & R&D labs, tech Mobility -> Schools & facilities parks, skills training transit, transport, centers, computing shipping libraries Waste Logistics Advanced treatment Fire & public centers Distribution -> infratech and water and energy safety stations services for connectivity, energy, environment Infrastructure  ••••••••••••••••••••••••••••••••••••••••••••••••  Infrasystems  
  • 17. Build  and  culNvate  the  skills  and  energies  of  people,   both  as  entrepreneurs  and  workers.     The  growth  of  a  region  now  depends  on   the  decisions  of  individual  entrepreneurs,     investors,  crea7ve  workers  to  locate  there.     To  them  the  world  is  a  vast     smorgasbord  in  which  various  locales     compete  for  their  affec7ons  and  a[en7on.   Quality of life and lifestyle factors can attract new people to an area - but opportunity is the prime ingredient.
 Joel Kotkin
  • 18. Entrepreneur" Community" Business " Interests & Relationships" Business" Opportunities & Access" Geographical Preferences " Quality of " Life" Quality of Life" Preferences" Resources" & Infrastructure" Entrepreneurial" Capabilities & Resources"
  • 19. LocaNonal  Factors  for     Lone  Eagles  &  High  Fliers  
  • 20. Entrepreneurship Ideas Creativity Product Vision Service Commitment Technology Motivation Process ENTERPRISE OPPORTUNITY Window is Open - Time is Right Market Entry is Feasible - Management is Able Venture can Achieve Competitive Advantage Economics are Rewarding & Forgiving Know-How Capital Management Seed Marketing Venture Technical Equity Operational Debt
  • 21. Networks & Clusters Reinvention of:!   business models !   skills!   workflow!   planning!   procurement!
  • 22. !In a network economy competitiveness and prosperity are increasingly determined by the power of your connections.! “Networks  are  possibility  factories.”      Kevin  Kelly,  WIRED  
  • 23. FLOWS People Information Trade Rural: Metro Technology Remote & Economies Capital Urbanized Person to Person• Firm to Firm • Network to Network • Community to Community • The Dynamics of Rural-Urban Linkages •
  • 24.  Innova8on    Makes  the  World  Go  Round   Fresh  thinking  creates  value   •  New  products,  business  processes  and   organic  changes  create  wealth  or  social   welfare   GlobalizaNon  +  informaNon  technology   •  Enable  diffusion  of  compeNNveness,   producNvity,  growth  and  rising  standards   of  living  like  never  before   The  Economist  -­‐  October  13,  2007  
  • 25. A  SHORT  HISTORY  OF  TECHNOLOGY:       RED  RIVER  VALLEY  CORRIDOR   Biofuels, chemical feedstocks" Food processing" Crop  &   Health and nutrition" Biosciences   Vaccines" Livestock   Science   Digital imaging" Business solutions" Sohware  &   High-throughput robotics" Crop     Agri-­‐business   Info  Systems   Multi-scale modeling" Farming  &   Management   &  Finance   Nanotechnology" Animal   Advanced   Polymers & coatings" Husbandry   CoaNngs  &   Surfaces   Wireless technology" Machinery   Micro-fabrication" &   Equipment   Aircraft – manned/unmanned" Airborne remote sensing" Electronics   Atmospheric sciences" Hydrogen" Coal  &   CleanTech  &   Wind power" Oil   Sustainable   Oil" Energy   Environmental sciences! 1870’s        1950’s                2000+  
  • 26. Focus on industry clusters that ! build on local competitive advantages! What our community makes and does" Current! Current! Skills Mix" Industry Mix" Emerging! Emerging! Know-How" Technology" Future Forms! Future Forms! Of Work" Of Enterprise" What our community could make & do"
  • 27. InnovaNon-­‐Driven   Economic  Development     An  intellectual  infrastructure,  i.e.  universi7es   and  public  or  private  research  laboratories   that  generate  new  knowledge  and   discoveries;   Busi   Mechanisms  for  transferring  knowledge  from   ness   one  individual  to  another  or  from  one   company  to  another;   Educa   Physical  infrastructure  that  includes  high   N on   quality  telecommunica7ons  systems  and   affordable  high  speed  Internet  connec7ons;     Highly  skilled  technical  workforce;  and     Sources  of  risk  capital.  
  • 28. High Value Opportunities are at the ! Crossroads of Industries today! Information! For  Example   Technology! Electronics! Precision Agriculture! •  Instrumentation! Agriculture! •  Data Services! Machinery! Production! & Equipment! •  Application Services!
  • 29. Proven Strategies for Urbanizing Rural Economies!   Establish market connections in large metro markets!   Build on linkages to traditional rural industries!   Repurpose assets and resources, e.g. agro- energy!   Create collaborative networks of firms, colleges, universities & government!   Support outward-oriented, tech-savvy firms!   Serve regional markets in food and energy!
  • 30. Yahoo! 
 Picks Wenatchee, Washington for New Facility Confluence Technology Center! Wenatchee, WA! We chose North Central Washington for this important facility because of the great quality of life here, the immediate availability of suitable space, the 'can-do' spirit of community leaders, the cost and reliability of electricity, and the access to a world-class fiber optic network. They've taken all the right steps to create a terrific environment for us.
  • 31. Emulate  The  Success     Become  a     of  Others   possibility  factory!   “  The  future  is   “If  you  want  to  have  good   already  here.    It’s   just  not  equally   ideas  you  must  have  many   distributed  yet.”   ideas.”        Linus  Pauling   William  Gibson      Quantum chemist & biochemist" author,  coined  term   " "Nobel Prize Winner (2 times)" cyberspace  
  • 32.   Aligning  policies,   “I’ll  believe  it  when   pracNces  and  acNons  by   I  see  it.     the  private,  public  and   I’ll  see  it  when  I   civic  sectors  that  are   believe  it.”   consistent  with  and             forNfy  the  strategy.   A  story  backed  up  by  ac0ons  
  • 33. High Performance Communities ! Mobilize leadership coalitions on multiple fronts!
  • 34. Be  Persistently  OpportunisNc   Not  houses  finely  roofed   Nor  the  stones  of  walls  well  built   Nor  canals  nor  dockyards   make  the  city   But  men  able  to  use  their  opportunity   Alcaeus 600 BC Greece"
  • 35. Work  together  to  create  opportuniNes   “A  community  like  an  individual  has  a  work   to  do.”        inscription in the Nebraska capitol"
  • 37. Keys  to  a  Successful  Strategy     Innovate  with  foresight     Align  with  trends/driving  forces  that  work  in  your  favor     Seize  momentum  to  build  on  what  is  already  working     Focus  but  not  so  much  to  sacrifice  resiliency     Leverage  and  deploy  resources  effec7vely  (internal  and   external)     Create  opportuni7es  for  working  together  with  others   (internal  and  external)     Tell  a  compelling  story  that  commits  people  (inside  and   outside  the  organiza7on)  to  the  possibili7es  
  • 39. Most  Compe77ve   Jobs  due  to  the  compe77ve  effect  of  the   county  economy  are  calculated  by  factoring   Industries   out  the  growth  rate  of  the  overall  na7onal   economy  and  the  na7onal  growth  rate  of   2008-­‐2010   that  par7cular  industry.  
  • 40. Most  Compe77ve   Jobs  due  to  the  compe77ve  effect  of  the   county  economy  are  calculated  by  factoring   Clusters   out  the  growth  rate  of  the  overall  na7onal   economy  and  the  na7onal  growth  rate  of   2008-­‐2010   that  par7cular  industry.  
  • 41.  Use  exis7ng  organiza7onal  capacity  wherever   possible  and  forge  coali7ons  around  common   purposes.      Success  is  dependent  on  the  cumula7ve   outcomes  of  small  efforts  on  many  fronts.    You  should  seize  opportuni7es  based  on  a  game   changing  idea  or  ini7a7ve  that  could  transform   the  community.    
  • 42.  What  do  we  have  to  build  on?      What  are  our  compe77ve   advantages?    What  are  the  key  ac7on  steps  –  now   and  in  the  future?  
  • 43.  Credit  crunch  is  limi7ng  startups  and  expansions    Entrepreneur  support  system  is  not  widely   understood  or  readily  accessible    The  tourism  industry  could  be  improved  if   operators/entrepreneurs  would  have  access  to   exper7se  and  trainng      Technology  entrepreneurs  have  access  to  a   variety  of  support  services    Many  entrepreneurs  started  doing  business  here   aler  recrea7ng  here  
  • 44.  TechSpace  Bend  -­‐>  co-­‐working  center    Central  Oregon  Business  Consor7um  –   coordinated  effort  of  five  business  orgs    Venture  Catalyst  –  focus  on  scaleable  ventures    Price  of  land  remains  a  barrier    Regulatory  environment  is  not  business  friendly   –  so  let’s  focus  on  the  30%  that  we  can  directly   impact  
  • 45.  County  has  reinvented  itself  before  –     •  ag  –  potatoes   •  wood  products     •  housing    History  of  prominent  innovators    The  area  a[racts  innovators    No  innova7on  epicenter  where  research  is   commercialized  
  • 46.  Networking  is  extensive  within  groups  but  not   much  inter-­‐group  networking    TechAlliance    Networking  events  -­‐    PubTalk,  Bend  Venture   Conference,  other  informal  F2F  events  
  • 47.  Water  system  is  at  capacity  in  Bend    Hwy  97  corridor  issues  related  to  access    Shortage  of  land  that  can  be  developed  in  some   parts  of  the  county    Airport  provides  good  connec7ons  to  major  hubs   –  loss  of  LA  flight  is  not  good    Broadband  infrastructure  is  very  good  
  • 48.  Greater  access  to  post  secondary  educa7on  and   training  widely  desired    OSU-­‐Cascades  pairs  with  Cornell  for  hospitality   courses    Central  Oregon  Community  College  expanding    What  addi7onal  avenues  are  available  to  the   region  to  put  in  place  addi7onal  post  secondary   opportuni7es??  
  • 49.  We’ve  got  a  lot  of  poten7al  if  we  all  work   together    Coordina7on  could  be  improved    Our  shared  vision  could  be  clearer   The  cavalry  is  coming  and  it  is  us.   Dennis  Donohue,  Mayor   City  of  Salinas  California