Traditionally, lotteries and betting products have been sold via stores and partners, such as bars or tobacco shops depending of the regulation. But the industry pace have radically changed with the IoT and the arrival of the Millennial Generation -or Gen. Z- requesting for a 24 hours, 7 days a week engagement with the brand. The idea of transversal digital channels it´s a trending topic discussion for the companies and stakeholders. In the current era of digital age and products, the threat of substitutes in this sector is very strong, as any leisure activity can act this way with minimal switching costs for the players.
Traditionally, lotteries and betting products have been sold via stores and partners, such as bars or tobacco shops depending of the regulation. But the industry pace have radically changed with the IoT and the arrival of the Millennial Generation -or Gen. Z- requesting for a 24 hours, 7 days a week engagement with the brand. The idea of transversal digital channels it´s a trending topic discussion for the companies and stakeholders. In the current era of digital age and products, the threat of substitutes in this sector is very strong, as any leisure activity can act this way with minimal switching costs for the players.
