Delaware Estuary audio video

Delaware Estuary audio video

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  Creating Great Contentfor the Web- Audio and Video Whitney Hoffman Hoffman Digital Media
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  What We’ll CoverContent Creation and Management for the Web Simple tools you can use to make your life easier Using Content to Gain attention and Leverage Expertise
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  Content Rules
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  Making Great ContentAppeal to Your Intended Audience Give Them Value Keep Them Coming Back for More
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  Why You NeedGreat Content Accessible 24 x 7 “Threshold” experience- Tells People What You’re About Builds Reputation and Resources Manages Expectations
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  What You Needto Start Preferably a website with a blog Idea of Why you want to use Audio and Video Tell a Great Story; Good Communication
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  Blogs as Partof Content Creation Posterous- if you can email, you can blog Tumblr- Quick Sharing Blogger Wordpress
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  Threshold Experience
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  Making Messages Sticky
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  Stickiness Keep itSimple Make it Unexpected (Surprise) Concrete- Make it tangible Credible- Be an Authority
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  Stickiness Make itEmotional- Make Me Care Tell a Great Story
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  Blog Posts, OpinionAbout Us, Press Release, Event review Making Your Case, Grants, Marketing, PR- Answering What’s in it for me? News articles, press releases, journals Setting a scene, making emotional attachments to cause, fundraising
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  Same Thing Appliesto Content Is it Educational? Is it promoting an event or idea? Is it news or information? Is it a blend- Edutainment?
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  Videos that arefun and informative
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  (Video Break)
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  Podcasting Can bevideo or audio Production can simple and straightforward It can be single shows or episodic Subscription/RSS means auto access to updated content
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  Audio Podcasts
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  Step 1: ContentAudio or Video- Do we need to hear it or see it or both? Outline Story/Series Interview format? Single person talking? Goals/structure
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  Recording Location: Backgroundnoise? Ambient Sound Distance from Mike Different voices Record with mp3 if possible or WAV
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  Choose a Mic
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  Tools to helpLevelator- can correct uneven voice levels Soundsoap Basic rule- try to record great, clear audio Correction afterwards can be difficult
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  Gear - Demo- Demo
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  Cheap & PortableZoom H1 Zoom H2 m-audio computer
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  External mikes Yeti/SnowballConventional mikes through mixer into computer Icicle- converts conventional mike into USB mike
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  We’ve got it-Now- Editing
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  Audacity
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  Many programs... AdobeAudacity- PC & Mac & Free GarageBand
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  Things to considerIntro- can easily record and layer in music, background sound Use “ducking”- fade in, fade out Outtro- standard ending, contact info, more
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  Distribute Submit toiTunes store for approval, along with your “feed” Zune Marketplace LibSyn- easy syndication of show Blubrry
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  Resources Feedburner-Free wayto get your feed; keep track of your stats Tricks of the Podcasting Masters (somewhat out of date, but basics still apply) Podsafe Music Network- podsafe music
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  Care and Feedingof Your audience Show notes- web still indexes text. Schedule- anticipating frequency Use keyword, help people find your resources Promote in other materials- email, blogs, etc.
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  “Cheats” Animoto- Takespictures and turns into animations Talkshoe - podcast out of a conference call Audio HiJack Pro- record incoming sounds on computer Tube Mogul- Upload video once, distribute out over different sites (need accounts)
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  Video Options iMovieFinal Cut Pro Adobe Premiere Elements http://video-editing-software-review.toptenreviews.com/
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  Trailers Need introCredits Use only copyright free music
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  ShowNotes Web stillworks by Text Publish show notes on website alongside content Consider making transcripts if important (also creates ADA access)
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  Show notes =Opportunity for SEO
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  Overwhelming?
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  Rules are likerubber bands- It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few.
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  Ask Yourself: Doesthis help you- Is this a useful channel? Can other types of outreach/reviews work better? Strategy & Tactics are key- fish where your fish are
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  HARO
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  Measuring Results andMore
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  Relevancy to you,to your Audience to you, to your Audience to you, to your Audience
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  Things to RememberThis won’t immediately generate tons of traffic- long term strategy (See SEO, etc.) Useful if it is current, creates useful content, gives a human voice Make it Compelling and Fun if possible
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  Cafe-Shaped Conversations
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  The End
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  IDEO Guide toProblem Solving Understand Observe Visualize Implement Evaluate and Refine