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Creating Great Content for the Web- Audio and Video Whitney Hoffman Hoffman Digital Media
What We’ll Cover Content Creation and Management for the Web Simple tools you can use to make your life easier Using Content to Gain attention and Leverage Expertise
Content Rules
Making Great Content Appeal to Your Intended Audience Give Them Value Keep Them Coming Back for More
Why You Need Great Content Accessible 24 x 7 “Threshold” experience- Tells People What You’re About  Builds Reputation and Resources Manages Expectations
What You Need to Start Preferably a website with a blog Idea of Why you want to use Audio and Video Tell a Great Story; Good Communication
Blogs as Part of Content Creation Posterous- if you can email, you can blog Tumblr- Quick Sharing Blogger Wordpress
Threshold Experience
 
 
 
 
 
 
Making Messages Sticky
Stickiness Keep it Simple Make it Unexpected (Surprise) Concrete- Make it tangible Credible- Be an Authority
Stickiness Make it Emotional- Make Me Care Tell a Great Story
Blog Posts, Opinion About Us, Press Release, Event review Making Your Case, Grants, Marketing, PR- Answering What’s in it for me? News articles, press releases, journals Setting a scene, making emotional attachments to cause, fundraising
Same Thing Applies to  Content Is it Educational? Is it promoting an event or idea? Is it news or information? Is it a blend- Edutainment?
Videos that are fun and informative
(Video Break)
 
Podcasting Can be video or audio Production can simple and straightforward It can be single shows or episodic  Subscription/RSS means  auto access to updated content
Audio Podcasts
Step 1: Content Audio or Video- Do we need to hear it or see it or both? Outline Story/Series Interview format? Single person talking? Goals/structure
Recording Location: Background noise? Ambient Sound Distance from Mike Different voices Record with mp3 if possible or WAV
Choose a Mic
Tools to help Levelator- can correct uneven voice levels  Soundsoap Basic rule- try to record great, clear audio Correction afterwards can be difficult
Gear - Demo - Demo
Cheap & Portable Zoom H1 Zoom H2 m-audio computer
External mikes Yeti/Snowball Conventional mikes through mixer into computer Icicle- converts conventional mike into USB mike
We’ve got it- Now- Editing
Audacity
Many programs... Adobe Audacity- PC & Mac & Free GarageBand
Things to consider Intro- can easily record and layer in music, background sound Use “ducking”- fade in, fade out Outtro- standard ending, contact info, more
Distribute Submit to iTunes store for approval, along with your “feed” Zune Marketplace LibSyn- easy syndication of show Blubrry
Resources Feedburner-Free way to get your feed; keep track of your stats Tricks of the Podcasting Masters (somewhat out of date, but basics still apply) Podsafe Music Network- podsafe music
Care and Feeding of Your audience Show notes- web still indexes text. Schedule- anticipating frequency Use keyword, help people find your resources Promote in other materials- email, blogs, etc.
“Cheats” Animoto- Takes pictures and turns into animations Talkshoe - podcast out of a conference call Audio HiJack Pro- record incoming sounds on computer Tube Mogul- Upload video once, distribute out over different sites (need accounts)
Video Options iMovie Final Cut Pro Adobe Premiere Elements http://video-editing-software-review.toptenreviews.com/
Trailers Need intro Credits Use only copyright free music
ShowNotes Web still works by Text Publish show notes on website alongside content Consider making transcripts if important (also creates ADA access)
Show notes = Opportunity for SEO
Overwhelming?
Rules are like rubber bands- It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few.
Ask Yourself: Does this help you- Is this a useful channel? Can other types of outreach/reviews work better? Strategy & Tactics are key- fish where your fish are
HARO
Measuring Results and More
 
 
 
Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
Things to Remember This won’t immediately generate tons of traffic- long term strategy (See SEO, etc.) Useful if it is current, creates useful content, gives a human voice Make it Compelling and Fun if possible
 
Cafe-Shaped Conversations
The End
IDEO Guide to Problem Solving Understand Observe Visualize Implement Evaluate and Refine

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Delaware Estuary audio video

  • 1. Creating Great Content for the Web- Audio and Video Whitney Hoffman Hoffman Digital Media
  • 2. What We’ll Cover Content Creation and Management for the Web Simple tools you can use to make your life easier Using Content to Gain attention and Leverage Expertise
  • 4. Making Great Content Appeal to Your Intended Audience Give Them Value Keep Them Coming Back for More
  • 5. Why You Need Great Content Accessible 24 x 7 “Threshold” experience- Tells People What You’re About Builds Reputation and Resources Manages Expectations
  • 6. What You Need to Start Preferably a website with a blog Idea of Why you want to use Audio and Video Tell a Great Story; Good Communication
  • 7. Blogs as Part of Content Creation Posterous- if you can email, you can blog Tumblr- Quick Sharing Blogger Wordpress
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 16. Stickiness Keep it Simple Make it Unexpected (Surprise) Concrete- Make it tangible Credible- Be an Authority
  • 17. Stickiness Make it Emotional- Make Me Care Tell a Great Story
  • 18. Blog Posts, Opinion About Us, Press Release, Event review Making Your Case, Grants, Marketing, PR- Answering What’s in it for me? News articles, press releases, journals Setting a scene, making emotional attachments to cause, fundraising
  • 19. Same Thing Applies to Content Is it Educational? Is it promoting an event or idea? Is it news or information? Is it a blend- Edutainment?
  • 20. Videos that are fun and informative
  • 22.  
  • 23. Podcasting Can be video or audio Production can simple and straightforward It can be single shows or episodic Subscription/RSS means auto access to updated content
  • 25. Step 1: Content Audio or Video- Do we need to hear it or see it or both? Outline Story/Series Interview format? Single person talking? Goals/structure
  • 26. Recording Location: Background noise? Ambient Sound Distance from Mike Different voices Record with mp3 if possible or WAV
  • 28. Tools to help Levelator- can correct uneven voice levels Soundsoap Basic rule- try to record great, clear audio Correction afterwards can be difficult
  • 29. Gear - Demo - Demo
  • 30. Cheap & Portable Zoom H1 Zoom H2 m-audio computer
  • 31. External mikes Yeti/Snowball Conventional mikes through mixer into computer Icicle- converts conventional mike into USB mike
  • 32. We’ve got it- Now- Editing
  • 34. Many programs... Adobe Audacity- PC & Mac & Free GarageBand
  • 35. Things to consider Intro- can easily record and layer in music, background sound Use “ducking”- fade in, fade out Outtro- standard ending, contact info, more
  • 36. Distribute Submit to iTunes store for approval, along with your “feed” Zune Marketplace LibSyn- easy syndication of show Blubrry
  • 37. Resources Feedburner-Free way to get your feed; keep track of your stats Tricks of the Podcasting Masters (somewhat out of date, but basics still apply) Podsafe Music Network- podsafe music
  • 38. Care and Feeding of Your audience Show notes- web still indexes text. Schedule- anticipating frequency Use keyword, help people find your resources Promote in other materials- email, blogs, etc.
  • 39. “Cheats” Animoto- Takes pictures and turns into animations Talkshoe - podcast out of a conference call Audio HiJack Pro- record incoming sounds on computer Tube Mogul- Upload video once, distribute out over different sites (need accounts)
  • 40. Video Options iMovie Final Cut Pro Adobe Premiere Elements http://video-editing-software-review.toptenreviews.com/
  • 41. Trailers Need intro Credits Use only copyright free music
  • 42. ShowNotes Web still works by Text Publish show notes on website alongside content Consider making transcripts if important (also creates ADA access)
  • 43. Show notes = Opportunity for SEO
  • 45. Rules are like rubber bands- It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few.
  • 46. Ask Yourself: Does this help you- Is this a useful channel? Can other types of outreach/reviews work better? Strategy & Tactics are key- fish where your fish are
  • 47. HARO
  • 49.  
  • 50.  
  • 51.  
  • 52. Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
  • 53. Things to Remember This won’t immediately generate tons of traffic- long term strategy (See SEO, etc.) Useful if it is current, creates useful content, gives a human voice Make it Compelling and Fun if possible
  • 54.  
  • 57. IDEO Guide to Problem Solving Understand Observe Visualize Implement Evaluate and Refine