SlideShare a Scribd company logo
Death from slides
Bad presentations kill
Why?
This slide is bad
Worse
Making of such chart
requires 6–12 hours*
In my humble opinion
Benefit of such chart
is approximately zero*
In my humble opinion
Reaction
Green square 

is 0.5% of screen
There are 0.5% 

of good presentations
99.5% of presentations
the terrifying nightmare
Make your
presentations better
It’s simple, look
Five mistakes
1
I’m clever1
Tl;dr – too long; didn’t read2
Attention
Information
volume
Definitions3
The average time for
one slide is 2 minutes
Do you remember
what is the SPPR?
Abbreviations4
What does it mean?
Tables5
Five tips
2
Numbers1
Section numbering
7±2 — Miller’s Law2
Party
1 slide = 1 message3
Design4
Less colors
Less fonts
Photos
What do you want 

to tell?
Without good SEO,
you are nowhere
Charts
Many slides5
Last slide
3
Usually last slides
contains…
• Logo
• Company
• Slogan
• «Thank you»
• «Questions?»
• Phone
• Fax
• E-mail
• Website
• Address
• etc
Why?
• Logo
• Company
• Slogan
• «Thank you»
• «Questions?»
• Phone
• Fax
• E-mail
• Website
• Address
• etc
Tell by yourself
• Logo
• Company
• Slogan
• Phone
• Fax
• E-mail
• Website
• Address
• etc
Too much branding
• Logo
• Phone
• Fax
• E-mail
• Website
• Address
• etc
Useless
• Logo
• Phone
• E-mail
• Website
• etc
Oops
• Logo
• Phone
• E-mail
• Website
Useful contacts only
Summary
• Logo
• E-mail
One more thing
What do you want
from your audience?
Just ask it
Make excellent
presentations!
Tim Chaptykov
t.chaptykov@2gis.ru

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Death from slides