SlideShare a Scribd company logo
We’re all busy
Dave George
Serato Audio Research
Dave George - We're all busy
Record Labels
give music to DJs
Dave George - We're all busy
Dave George - We're all busy
Dave George - We're all busy
40,000 DJs
4.5m Downloads
1.6m Rejections
Pro DJs are busy
Pro DJ Goal:
Download the
right Music
New   New   New




New   New   New
Yes   No




      No   No
Problem


We waste their
time by showing
them everything
again
Yes   No   New




New   No   No
Simple Idea #1


Listen to their
decisions
(yes and no)
Dave George - We're all busy
Simple Idea #2


Focus on new
decisions
Yes   No




      No   No
New   New   New




New   New   New
We’re all busy
Simple Ideas:
#1 Listen to their decisions
#2 Focus on new decisions
Thanks,
you’ve been rad.
Dave George
dave@serato.com / serato.com / whitelabel.net

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Dave George - We're all busy