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DATA, FASHION SYSTEM AND
SYSTEMIC DESIGN APPROACH
An information flow strategy to enhance sustainability
Tamborrini Paolo Marco
Remondino Chiara Lorenza
Marino Cristina
The Planetary Boundaries
have already been breached
The Planetary Boundaries
have already been breached
Fashion System and Planetary Boundaries
P
HOSPORUSCYCLE
NITROGENCYCLE
2000 2005
100
2x
2010 2015
110
120
130
140
150
160
17 0
180
190
200
>100bn units
(2015)
World development indicators GP (2017)
~50bn units
(2000)
Clothing utilization
Gross World Product
Clothing sales
Euromonitor International Apparel & Footwear 2016 Edition (volume sales trends 2005–2015); World Bank,
BCG analysis; UN Environment Programme (2012); Rockstrom et al. (2009); Steffen et al. (2015)
1920s1910s1900s1800s1700s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s
Outsourcing production
1938
1950
1959
Nylon fiber
1960
Acrylic fiber
Polyester fiber
1923
ZIP invention
1883
Viscous fiber
1600
1850
Sewing machine
1784
Power loom
Calicò cotton
Lycra fiber Lyocell fiber
PLA fiber
2001
1992
Mass produced
clothing take off
Mechanization of production
and new materials push for
intensive production
Multi Fiber
Arrangements
quotas for global clothing
export
1978
Outsourcing
production
PRODUCTION
RETAIL
RAW MATERIALS
Mechanization of productions
Sales in stores Sales in catalogues Sales in e-commerce
Textile composition mixed Separate production units
Historical analysis
1995
GDO clothing
spread
1999
Fashion shows
become a public
phenomena
1973
ZARA
group
1850
E-commerce
model
2003
1920
Fashion becomes
functional
1947
H&M
group
1960
Textile fiber product
identification act
1960 - World
Hippies
movement
1947
Marshall
Plan
1985
Union label
protest
1843
Rise of sport
as a leisure activity
Born the figure
of the couturier
1964
EPZ: export
processing zones
1960
Textile fiber product
identification act
CONSUMPTION
CULTURAL
EVENTS
POLITICIES
ISTITUTIONS
1920s1910s1900s1800s1700s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s
Haute Couture rise Pret-a-porter rise
Female and child workers
Externalization of production
POP culture
Glocal model of distribution
Consumerism battlePeople stop to make its own clothes
Externalizzation of
Production
Historical analysis
Historical analysis
Claims to NIKE
ADIDAS & LEVI’S
Rana Plaza
disaster
ESCAP
Greenpeace
DETOX campaign
1980s Stella McCartney
eco collection
STEPS TO
AWARENESS
ISTITUTIONS
GLOBAL SUSTAINABLE
DEVELOPMENT
1992 - USA
Esprit:
Eco collection
1992 - USA
2016 - Europe
2013 - world
Fashion Duel
initiative
2013 - Italy
Intern. trade center
Ethical fashion initiative
2015 - world
Centre for
sustainable
fashion opening
2008 - England
Fashion Institute of
technology Exhibition
Going Green
2008 - England
2011 - Bangladesh
Whole Earth
Catalogue
Un Conference
On Environment
Develpment
1992 - Brazil
Kyoto Protocol
1997 - Japan
First Earth Day
1970 - USA
1968 - USA
Counter-cultural
fashion movements
Protest for
workers rights
1848 - USA
2000s
1920s1910s1900s1800s1700s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s
start of protest to industry ethical luxury
Influence analysis
Calico cotton
Importation
social pressure
to be "on trend”
government
support
of consumerism
exposure to/
accessibilty of
clothing for sale
perceived
obsolescence
of trends
speed of
changing
trends
perception of
clothing
value
clothing
longevity
clothing
disposal
rate
donations to
charity/
second hand
shops
landfill
disposal
standardization
of size
globalization
profit/capital to
expand operations
high throughput
production
planned
obsolescenceeconomies
of scale
cuts to
production
costs
contracting and
middlemen
Pressure on
manufacturers
to reduce cost
labour
prices
Worker
Autonomy
Worker
Condition
price
reduction
costumer
expectation of
low prices
human
desire for
novelty
Need/desire
For New
Clothes
development of
artificial textile
employment
opportunities
Need of
new machinery
international
competition
Relocation
to cheaper
countries
design
restrictions
flexible
specialization
handicraft
decline
child
laubor
quality of
material
finishes
clothing
sales
purchase of
inexpensive
new clothing
Consumer
capitalism
Design
integrity
cost
externalizations
pollution
and waste
materialism
&anxiety
speed of
consumption
exploitation
distancing
uncertain
supply
chain
Commoditization
Influence analysis
Influence analysis
Disconnected
Linear
Profit oriented
Consumer
capitalism
Design
integrity
cost
externalizations
pollution
and waste
materialism
&anxiety
speed of
consumption
exploitation
distancing
uncertain
supply
chain
Commoditization
Current Strategies
Disconnected
Linear
Profit oriented
lack of regulation able to protect
the environment and workers
delay in undertaking systemic
sustainability strategies
Interconnection Holystic
Vision
Circular
Approach
Emerging
Qualities
Value of
relations
FASHION AS A SYSTEM
Leverage Points
SINGLE
EVENT
PATTERN OF BEHAVIOUR
RELATIONSHIP
Compulsive shopping
Low cost garment
Low quality wardrobe
Looking for convinience
Accumulation of material stuff
Aesthetics > Ethics
Mass production model
Production Relocation
High impact of raw materials
Fashion Company more profit
Consumer Lowest price
MENTAL
MODEL
Leverage Points
SINGLE
EVENT
PATTERN OF BEHAVIOUR
RELATIONSHIP
Compulsive shopping
Low cost garment
Low quality wardrobe
Looking for convinience
Accumulation of material stuff
Aesthetics > Ethics
Mass production model
Production Relocation
High impact of raw materials
Fashion Company more profit
Consumer Lowest price
MENTAL
MODEL
Leverage Points
SINGLE
EVENT
PATTERN OF BEHAVIOUR
RELATIONSHIP
Compulsive shopping
Low cost garment
Low quality wardrobe
Looking for convinience
Accumulation of material stuff
Aesthetics > Ethics
Mass production model
Production Relocation
High impact of raw materials
Fashion Company more profit
Consumer Lowest price
MENTAL
MODEL
Places to Intervene in a System
5
Numbers (subsidies, taxes, standards)
Material stock and flows
Regulating negative feedback loop
Driving positive feedback loop
The rules of the system
(incentives, constraints)
The power of self-organization
The goals of the system
The mindset paradigm out of which
the goals, rules, and feedback structure arise
Information flows
9
8
7
6
4
3
2
1
Systemic management
of information flows
in fashion system
Mapping of information
flows inside the system
Generating new information
flows able to spread:
sustainable information
awareness about processes
slow approach benefits
The structure of information flow
can be a useful leverage point in
the fashion system if :
the new flows are supported by incentives
adding to or changing the flow of information between companies in a supply chain
or between retailers, designers and consumers can create significant changes for little effort
1. Meadows, D. (2008) Thinking in Systems. A Primer.
The Sustainability Institute: Chelsea Green Publishing Company
2. Fletcher, K. (2008) Sustainable Fashion and Textiles: Design
Journeys. London: Earth Scan.
the information is delivered where it was not before, causing people to change behavior.
CUSTOMER
JOURNEY
STARTS HERE
USER
EXPERIENCE
STARTS HERE
USER
EXPERIENCE
ENDS HERE
NEED OF
NEW
CLOTHES
DECISION
TO
PURCHASE
ONLINE
RESEARCH
FORCOMPANY
RESEARCH
FORITEM
BROW
SE
DEAL
DECIDE
TO
PURCHASE
ENTER
SHIPPING
INFO
ENTER
PAYMENT
INFO
COMPLETED
PURCHASE
INTERNET
SOCIAL/
INFLUENCER
PROMOTION
REAL
INFLUENCER
SEESHOW
CASE
ENTER
IN
STORE
SELECT
ITEM
ASKTO
SHOP
STAFF
TRY
AGAIN
THE ITEM
IRONING
W
ASHING
DISPOSAL
W
EARING
GO
AT HOME
RESEARCH
GO
TO RETAIL
SHOP
DEPART
FROM
STORE
DISCOVER
THE
COLLECTION
style
price
size
style
Fits with
other item
size
style
Fits with
other item
size
PROCED
W
ITHRETURN
RETURN
SYSTEM
INFO
HAVE
THE
PAYMENT
BACK
DECIDE
TO
RETURN
TOUCHPOINT
COMPANY &
CUSTOMER
DECISION POINT
COMPANY
CUSTOMER
LEGEND
RECEIVE
CONFIRMA-
TION
EMAIL
UNBOX
TRY
THE
ITEM
CONTROL
THAT
FITS
SELECT
ITEM
THAT
FITS
GO
TO
THEPAYDESK
PAYMENT
PACKAGING
RECEIVE
ITEM
TRY THE
ITEM IN
DRESSING
ROOM
DEPART
FROM
STORE
CUSTOMER
JOURNEY
ENDS HERE
CUSTOMER
JOURNEY
ENDS HERE
style
price
size
price
size
style
price
size
DECIDE
TO
PURCHASE
CUSTOMER
JOURNEY
STARTS HERE
USER
EXPERIENCE
STARTS HERE
USER
EXPERIENCE
ENDS HERE
NEED OF
NEW
CLOTHES
DECISION
TO
PURCHASE
ONLINE
RESEARCH
FORCOMPANY
RESEARCH
FORITEM
BROW
SE
DEAL
DECIDE
TO
PURCHASE
ENTER
SHIPPING
INFO
ENTER
PAYMENT
INFO
COMPLETED
PURCHASE
INTERNET
SOCIAL/
INFLUENCER
PROMOTION
REAL
INFLUENCER
SEESHOW
CASE
ENTER
IN
STORE
SELECT
ITEM
ASKTO
SHOP
STAFF
TRY
AGAIN
THE ITEM
IRONING
W
ASHING
DISPOSAL
W
EARING
GO
AT HOME
RESEARCH
GO
TO RETAIL
SHOP
DEPART
FROM
STORE
DISCOVER
THE
COLLECTION
style
price
size
style
Fits with
other item
size
style
Fits with
other item
size
PROCED
W
ITHRETURN
RETURN
SYSTEM
INFO
HAVE
THE
PAYMENT
BACK
DECIDE
TO
RETURN
TOUCHPOINT
COMPANY &
CUSTOMER
DECISION POINT
COMPANY
CUSTOMER
LEGEND
RECEIVE
CONFIRMA-
TION
EMAIL
UNBOX
TRY
THE
ITEM
CONTROL
THAT
FITS
SELECT
ITEM
THAT
FITS
GO
TO
THEPAYDESK
PAYMENT
PACKAGING
RECEIVE
ITEM
TRY THE
ITEM IN
DRESSING
ROOM
DEPART
FROM
STORE
CUSTOMER
JOURNEY
ENDS HERE
CUSTOMER
JOURNEY
ENDS HERE
style
price
size
price
size
style
price
size
DECIDE
TO
PURCHASE
Data-set
Consumer
wardrobe
experience
raw material producer
pattern of behaviourproduction
Product Territory
Predictive trend
analysis
good practices
encourage
Research
Buyi
ngpreferencesWardrobec
ollection
Profile
Consumer
Patternofuseandendoflif
e
RAW MATERIALS
producer
FABRIC
producer
manufacturer
YARN
producer
PRODUCT
SUPPLY
CHAIN DATA
ENTERPRISE
DATA
DATA DRIVEN
PRODUCTION
DATA DRIVEN
EXPERIENCE
FASHION
BRAND
RETAILER
PRODUCT
Developer
Local resources
Local production
Pattern of behaviour
in a specific territory
Territory
BLOCKCHAIN
RFID
NFC TECHNOLOGY
Possible outcomes
Consumer
Track of consumer
habits
Decision makin support
during shopping
Good practice post
use encourage
Product/Service
Data Driven production
New service for enhnance
sustainable practice
Sustainable management
of end of use
Production
stakeholder
Decision Making
toolkit
Mapping
local production
Pattern of behaviour
in a specific territory
User Name
9 41
Wardrobe
impact
Close
to
Clothes
Pattern of use
between garments
categories
Pattern of use
between single
item
Quantity of use
of single item
Impact of single item
Impact of pattern
of use
User Name
Jeans
QUANTITY OF ITEMS
9 41
User Name
Jeans
ITEMS MATCH
SWIPE OR FLICK
9 419 41
User Name
Jeans
19°19°
QUANTITY OF USE
ORDER BY FILTER BY
2
5
10
+20
Quantity of
items
!
2
5
10
+20
Quantity of
use
9 41
User Name
Jeans
PRODUCT IMPACT
Use ImpactProduction Impact
78
items
WATER CHEMICALSENERGY PEOPLE WASTE
9 41
User Name
Jeans
PRODUCT IMPACT
Use ImpactProduction Impact
56
possible
match
WATER CHEMICALSENERGY PEOPLE WASTE
!
Supply chain
impact
Impact during
the use
9 41
User Name
Jeans
PRODUCT CYCLE
User Name
Jeans
25°
9 41
User Name
Jeans
ITEMS MATCHPRODUCT MATCH
Quantity of Use
Temperature
Occasion of Use - Formal
Informal
Occasion of Use : Formal
Temperature: 18°-27°
Quantity of use: 61 Match
PRODUCTION IMPACT
Use
Together
25 times
WATER CHEMICALSENERGY PEOPLE WASTE
!
To reach a sustainable use,
you have to wear it other
90times
9 41
User Name
Jeans
PRODUCT IMPACT FOLLOW THE JOURNEY
User Name
Jeans
Use ImpactProduction Impact
Use
WATER CHEMICALSENERGY PEOPLE WASTE
Show MoreRAW MATERIALS
FOLLOW THE JOURNEY
User Name
Jeans
Show MorePRODUCT
PRODUCT
Maglione di Alpaca
REGISTERED BY
Benetton Group
Treviso, Italy
Quantity of Use
Temperature
Occasion of Use - Formal
Informal
!
To reach a sustainable use,
you have to wear it other
90times
User Name
Jeans
PRODUCT CYCLE
Quantity of Use
Temperature
Occasion of Use - Formal
Informal
Occasion of Use : Formal
Temperature: 18°-27°
Quantity of use: 61 Match
!
To reach a sustainable use,
you have to wear it other
90times
PRODUCT CYCLE
Interrelation
of information flows
Circularity
of informations
Interaction
based on quality
Relationship
between
stakeholder
Univocal
strategy of
awareness
Tamborrini Paolo Marco
paolo.tamborrini@polito.it
chiara.remondino@polito.it
Remondino Chiara Lorenza
cristina.marino@polito.it
Marino Cristina
Helper
in transition

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Data, Fashion System and Systemic Design approach: an information flow strategy to enhance sustainability

  • 1. DATA, FASHION SYSTEM AND SYSTEMIC DESIGN APPROACH An information flow strategy to enhance sustainability Tamborrini Paolo Marco Remondino Chiara Lorenza Marino Cristina
  • 2. The Planetary Boundaries have already been breached The Planetary Boundaries have already been breached Fashion System and Planetary Boundaries P HOSPORUSCYCLE NITROGENCYCLE 2000 2005 100 2x 2010 2015 110 120 130 140 150 160 17 0 180 190 200 >100bn units (2015) World development indicators GP (2017) ~50bn units (2000) Clothing utilization Gross World Product Clothing sales Euromonitor International Apparel & Footwear 2016 Edition (volume sales trends 2005–2015); World Bank, BCG analysis; UN Environment Programme (2012); Rockstrom et al. (2009); Steffen et al. (2015)
  • 3. 1920s1910s1900s1800s1700s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s Outsourcing production 1938 1950 1959 Nylon fiber 1960 Acrylic fiber Polyester fiber 1923 ZIP invention 1883 Viscous fiber 1600 1850 Sewing machine 1784 Power loom Calicò cotton Lycra fiber Lyocell fiber PLA fiber 2001 1992 Mass produced clothing take off Mechanization of production and new materials push for intensive production Multi Fiber Arrangements quotas for global clothing export 1978 Outsourcing production PRODUCTION RETAIL RAW MATERIALS Mechanization of productions Sales in stores Sales in catalogues Sales in e-commerce Textile composition mixed Separate production units Historical analysis
  • 4. 1995 GDO clothing spread 1999 Fashion shows become a public phenomena 1973 ZARA group 1850 E-commerce model 2003 1920 Fashion becomes functional 1947 H&M group 1960 Textile fiber product identification act 1960 - World Hippies movement 1947 Marshall Plan 1985 Union label protest 1843 Rise of sport as a leisure activity Born the figure of the couturier 1964 EPZ: export processing zones 1960 Textile fiber product identification act CONSUMPTION CULTURAL EVENTS POLITICIES ISTITUTIONS 1920s1910s1900s1800s1700s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s Haute Couture rise Pret-a-porter rise Female and child workers Externalization of production POP culture Glocal model of distribution Consumerism battlePeople stop to make its own clothes Externalizzation of Production Historical analysis
  • 5. Historical analysis Claims to NIKE ADIDAS & LEVI’S Rana Plaza disaster ESCAP Greenpeace DETOX campaign 1980s Stella McCartney eco collection STEPS TO AWARENESS ISTITUTIONS GLOBAL SUSTAINABLE DEVELOPMENT 1992 - USA Esprit: Eco collection 1992 - USA 2016 - Europe 2013 - world Fashion Duel initiative 2013 - Italy Intern. trade center Ethical fashion initiative 2015 - world Centre for sustainable fashion opening 2008 - England Fashion Institute of technology Exhibition Going Green 2008 - England 2011 - Bangladesh Whole Earth Catalogue Un Conference On Environment Develpment 1992 - Brazil Kyoto Protocol 1997 - Japan First Earth Day 1970 - USA 1968 - USA Counter-cultural fashion movements Protest for workers rights 1848 - USA 2000s 1920s1910s1900s1800s1700s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s start of protest to industry ethical luxury
  • 6. Influence analysis Calico cotton Importation social pressure to be "on trend” government support of consumerism exposure to/ accessibilty of clothing for sale perceived obsolescence of trends speed of changing trends perception of clothing value clothing longevity clothing disposal rate donations to charity/ second hand shops landfill disposal standardization of size globalization profit/capital to expand operations high throughput production planned obsolescenceeconomies of scale cuts to production costs contracting and middlemen Pressure on manufacturers to reduce cost labour prices Worker Autonomy Worker Condition price reduction costumer expectation of low prices human desire for novelty Need/desire For New Clothes development of artificial textile employment opportunities Need of new machinery international competition Relocation to cheaper countries design restrictions flexible specialization handicraft decline child laubor quality of material finishes clothing sales purchase of inexpensive new clothing
  • 8. Influence analysis Disconnected Linear Profit oriented Consumer capitalism Design integrity cost externalizations pollution and waste materialism &anxiety speed of consumption exploitation distancing uncertain supply chain Commoditization
  • 9. Current Strategies Disconnected Linear Profit oriented lack of regulation able to protect the environment and workers delay in undertaking systemic sustainability strategies
  • 11. Leverage Points SINGLE EVENT PATTERN OF BEHAVIOUR RELATIONSHIP Compulsive shopping Low cost garment Low quality wardrobe Looking for convinience Accumulation of material stuff Aesthetics > Ethics Mass production model Production Relocation High impact of raw materials Fashion Company more profit Consumer Lowest price MENTAL MODEL
  • 12. Leverage Points SINGLE EVENT PATTERN OF BEHAVIOUR RELATIONSHIP Compulsive shopping Low cost garment Low quality wardrobe Looking for convinience Accumulation of material stuff Aesthetics > Ethics Mass production model Production Relocation High impact of raw materials Fashion Company more profit Consumer Lowest price MENTAL MODEL
  • 13. Leverage Points SINGLE EVENT PATTERN OF BEHAVIOUR RELATIONSHIP Compulsive shopping Low cost garment Low quality wardrobe Looking for convinience Accumulation of material stuff Aesthetics > Ethics Mass production model Production Relocation High impact of raw materials Fashion Company more profit Consumer Lowest price MENTAL MODEL Places to Intervene in a System 5 Numbers (subsidies, taxes, standards) Material stock and flows Regulating negative feedback loop Driving positive feedback loop The rules of the system (incentives, constraints) The power of self-organization The goals of the system The mindset paradigm out of which the goals, rules, and feedback structure arise Information flows 9 8 7 6 4 3 2 1
  • 14. Systemic management of information flows in fashion system Mapping of information flows inside the system Generating new information flows able to spread: sustainable information awareness about processes slow approach benefits
  • 15. The structure of information flow can be a useful leverage point in the fashion system if : the new flows are supported by incentives adding to or changing the flow of information between companies in a supply chain or between retailers, designers and consumers can create significant changes for little effort 1. Meadows, D. (2008) Thinking in Systems. A Primer. The Sustainability Institute: Chelsea Green Publishing Company 2. Fletcher, K. (2008) Sustainable Fashion and Textiles: Design Journeys. London: Earth Scan. the information is delivered where it was not before, causing people to change behavior.
  • 16. CUSTOMER JOURNEY STARTS HERE USER EXPERIENCE STARTS HERE USER EXPERIENCE ENDS HERE NEED OF NEW CLOTHES DECISION TO PURCHASE ONLINE RESEARCH FORCOMPANY RESEARCH FORITEM BROW SE DEAL DECIDE TO PURCHASE ENTER SHIPPING INFO ENTER PAYMENT INFO COMPLETED PURCHASE INTERNET SOCIAL/ INFLUENCER PROMOTION REAL INFLUENCER SEESHOW CASE ENTER IN STORE SELECT ITEM ASKTO SHOP STAFF TRY AGAIN THE ITEM IRONING W ASHING DISPOSAL W EARING GO AT HOME RESEARCH GO TO RETAIL SHOP DEPART FROM STORE DISCOVER THE COLLECTION style price size style Fits with other item size style Fits with other item size PROCED W ITHRETURN RETURN SYSTEM INFO HAVE THE PAYMENT BACK DECIDE TO RETURN TOUCHPOINT COMPANY & CUSTOMER DECISION POINT COMPANY CUSTOMER LEGEND RECEIVE CONFIRMA- TION EMAIL UNBOX TRY THE ITEM CONTROL THAT FITS SELECT ITEM THAT FITS GO TO THEPAYDESK PAYMENT PACKAGING RECEIVE ITEM TRY THE ITEM IN DRESSING ROOM DEPART FROM STORE CUSTOMER JOURNEY ENDS HERE CUSTOMER JOURNEY ENDS HERE style price size price size style price size DECIDE TO PURCHASE
  • 17. CUSTOMER JOURNEY STARTS HERE USER EXPERIENCE STARTS HERE USER EXPERIENCE ENDS HERE NEED OF NEW CLOTHES DECISION TO PURCHASE ONLINE RESEARCH FORCOMPANY RESEARCH FORITEM BROW SE DEAL DECIDE TO PURCHASE ENTER SHIPPING INFO ENTER PAYMENT INFO COMPLETED PURCHASE INTERNET SOCIAL/ INFLUENCER PROMOTION REAL INFLUENCER SEESHOW CASE ENTER IN STORE SELECT ITEM ASKTO SHOP STAFF TRY AGAIN THE ITEM IRONING W ASHING DISPOSAL W EARING GO AT HOME RESEARCH GO TO RETAIL SHOP DEPART FROM STORE DISCOVER THE COLLECTION style price size style Fits with other item size style Fits with other item size PROCED W ITHRETURN RETURN SYSTEM INFO HAVE THE PAYMENT BACK DECIDE TO RETURN TOUCHPOINT COMPANY & CUSTOMER DECISION POINT COMPANY CUSTOMER LEGEND RECEIVE CONFIRMA- TION EMAIL UNBOX TRY THE ITEM CONTROL THAT FITS SELECT ITEM THAT FITS GO TO THEPAYDESK PAYMENT PACKAGING RECEIVE ITEM TRY THE ITEM IN DRESSING ROOM DEPART FROM STORE CUSTOMER JOURNEY ENDS HERE CUSTOMER JOURNEY ENDS HERE style price size price size style price size DECIDE TO PURCHASE
  • 20. RAW MATERIALS producer FABRIC producer manufacturer YARN producer PRODUCT SUPPLY CHAIN DATA ENTERPRISE DATA DATA DRIVEN PRODUCTION DATA DRIVEN EXPERIENCE FASHION BRAND RETAILER PRODUCT Developer
  • 21. Local resources Local production Pattern of behaviour in a specific territory Territory
  • 23. Possible outcomes Consumer Track of consumer habits Decision makin support during shopping Good practice post use encourage Product/Service Data Driven production New service for enhnance sustainable practice Sustainable management of end of use Production stakeholder Decision Making toolkit Mapping local production Pattern of behaviour in a specific territory
  • 24. User Name 9 41 Wardrobe impact Close to Clothes Pattern of use between garments categories Pattern of use between single item Quantity of use of single item Impact of single item Impact of pattern of use
  • 25. User Name Jeans QUANTITY OF ITEMS 9 41 User Name Jeans ITEMS MATCH SWIPE OR FLICK 9 419 41 User Name Jeans 19°19° QUANTITY OF USE ORDER BY FILTER BY 2 5 10 +20 Quantity of items ! 2 5 10 +20 Quantity of use
  • 26. 9 41 User Name Jeans PRODUCT IMPACT Use ImpactProduction Impact 78 items WATER CHEMICALSENERGY PEOPLE WASTE 9 41 User Name Jeans PRODUCT IMPACT Use ImpactProduction Impact 56 possible match WATER CHEMICALSENERGY PEOPLE WASTE ! Supply chain impact Impact during the use
  • 27. 9 41 User Name Jeans PRODUCT CYCLE User Name Jeans 25° 9 41 User Name Jeans ITEMS MATCHPRODUCT MATCH Quantity of Use Temperature Occasion of Use - Formal Informal Occasion of Use : Formal Temperature: 18°-27° Quantity of use: 61 Match PRODUCTION IMPACT Use Together 25 times WATER CHEMICALSENERGY PEOPLE WASTE ! To reach a sustainable use, you have to wear it other 90times
  • 28. 9 41 User Name Jeans PRODUCT IMPACT FOLLOW THE JOURNEY User Name Jeans Use ImpactProduction Impact Use WATER CHEMICALSENERGY PEOPLE WASTE Show MoreRAW MATERIALS FOLLOW THE JOURNEY User Name Jeans Show MorePRODUCT PRODUCT Maglione di Alpaca REGISTERED BY Benetton Group Treviso, Italy
  • 29. Quantity of Use Temperature Occasion of Use - Formal Informal ! To reach a sustainable use, you have to wear it other 90times User Name Jeans PRODUCT CYCLE Quantity of Use Temperature Occasion of Use - Formal Informal Occasion of Use : Formal Temperature: 18°-27° Quantity of use: 61 Match ! To reach a sustainable use, you have to wear it other 90times PRODUCT CYCLE
  • 30. Interrelation of information flows Circularity of informations Interaction based on quality Relationship between stakeholder Univocal strategy of awareness
  • 31. Tamborrini Paolo Marco paolo.tamborrini@polito.it chiara.remondino@polito.it Remondino Chiara Lorenza cristina.marino@polito.it Marino Cristina Helper in transition