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Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
The	Dark	Side	of	Insight	
Daniel	Fazekas	
Bakamo.Social
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Boundaries	of	Research		
Serious	ques;ons		
Unspoken	Truths	&	Taboos		
Scien;fic	Environment	
Narra;ve	self-iden;ty
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Caffeine	Pills	
Use	case:	
Female	Viagra
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
French	Elec@ons	2017
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
French	Elec@on	2017	
12
​Fake News
Reframed
Narratives
Needs
fueled by distrust, frustration, greed, anger,
disillusionment
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
French	Elec@ons	2017
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Real	Love?		
Fortepan.hu/	HÁMORI	GYULA
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Synthe@c	Diamonds
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Unexpected	Ra@onaliza@ons		
EVEN	if	I	had	the	money	
I	would	not	want	a	ring	
that	expensive,	someone	
might	decide	they	want	
my	ring	and	I	could	lose	
a	finger	to	some	wacko.	
(…)
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Thank	You!	
	
	
Web:	Bakamosocial.com	
TwiVer:	@Bakamosocial	
daniel.fazekas@bakamosocial.com
Dark	side	of	insight	
Daniel	Fazekas,	Bakamo.Social	
New but not
Tech
	
	
Q	&	A	
Daniel	Fazekas	
Bakamo.Social	
Ray	Poynter	
The	Future	Place

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Dark side of insight: How traditional research glosses over real consumer behavior