This document discusses the concept of identity in the context of Web 2.0 technologies. It describes how blogs and other online platforms can be seen as extensions of the self that help aggregate and reconstruct fragmented digital identities. Technologies like embedding, widgets, trackbacks and plugins are framed as "skin" that brings together the "skeleton" of one's online presence across different sites. The document also raises questions around ensuring truthfulness and developing critical literacy in evaluating information online.